The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Verification of the effectiveness of Taekwondo Dojang service quality on satisfaction using meta-analysis : (Focusing on the satisfaction of customers and trainees)

메타분석을 활용한 태권도장 서비스품질이 만족에 미치는 영향력 효과검증: 고객, 수련생 만족을 중심으로

  • Received : 2021.06.30
  • Accepted : 2021.07.31
  • Published : 2021.08.31
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Abstract

The purpose of this study is to verify the effectiveness of service quality on satisfaction factors, and to provide practical information on the management of Taekwondo Dojang nationwide, which are facing difficulties due to the decrease in trainees and COVID-19. In this study, 11 studies were selected from January 2010 to December 2020. The conclusion is as follows. First of all, it has been confirmed that the overall influence of Taekwondo dojo service on satisfaction is moderate. Second, the effectiveness of low-quality service on satisfaction (painting, customers, trainees) was the highest, and there was no significant difference between the factors in order of confidence, response, empathy and reliability. Third, the quality, effectiveness and satisfaction of the satisfaction type were the greatest, and the satisfaction of the trainees was the coating and customer satisfaction.

본 연구는 태권도장의 서비스품질이 만족 요인에 미치는 영향력 효과검증을 파악하여 서비스품질 효과성 재입증에 의의가 있으며, 현재 수련생 감소와 코로나바이러스-19(COVID-19) 사회적 악영향까지 더해져 경영적 어려움에 처해있는 전국의 태권도장 경영방안에 실무적 자료를 제공하고자 한다. 이에 본 연구에서는 2010년 1월부터 2020년 12월까지 국내에 발표된 연구를 선정하였고, 선정과정을 거쳐 총 11편을 최종분석대상으로 선정하였다. 이에 결론은 다음과 같다. 첫째, 태권도장 서비스품질 요인이 만족에 미치는 전체 영향력 효과크기는 중간 수준으로 확인되었다. 둘째, 서비스품질의 하위요인에 따른 만족(도장, 고객, 수련생)에 미치는 효과크기는 유형성이 가장 높았고, 확신, 응답, 공감, 신뢰성 순으로 나타났으며, 요인 간의 유의한 차이는 나타나지 않았다. 셋째, 만족 유형에 따른 서비스품질 효과크기는 수련생 만족이 가장 크게 나타났으며, 도장, 고객만족 순으로 나타났다.

Keywords

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