한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제12권8호
  • /
  • Pages.23-30
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  • 2021
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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패션 커스터마이징 플랫폼 디자인 사례분석 연구

Analysis of the Fashion Customization Platform Design Cases

  • 정제윤 (국민대학교 테크노디자인전문대학원 제품이노베이션디자인학과) ;
  • 이샘 (국민대학교 테크노디자인전문대학원 제품이노베이션디자인학과) ;
  • 남원석 (국민대학교 공업디자인학과)
  • Jeong, Je-Yoon (Product Innovation Design, Graduate School Of Techno Design Of Techno Design, Kookmin University) ;
  • Lee, Saem (Product Innovation Design, Graduate School Of Techno Design Of Techno Design, Kookmin University) ;
  • Nam, Won-Suk (Department of Industrial Design, Kookmin University)
  • 투고 : 2021.05.05
  • 심사 : 2021.08.20
  • 발행 : 2021.08.28
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초록

소비자 취향의 다양화와 다품종 소량 생산의 수요에 따라 패션계에서도 다양한 커스터마이징 서비스가 소개되고 있다. 그러나 커스텀이 익숙하지 않은 소비자에게는 진입장벽이 높으며, 다양한 기능이 오히려 복잡하게 작용한다. 본 연구는 패션 플랫폼 매출 1위인 마플과 가장 유사한 서비스를 제공하는 플랫폼 3곳을 비교모델로 선정한 후 사례분석을 통해 웹 기반 패션 커스터마이징 플랫폼 설계를 위한 기초연구로 활용하고자 하였다. 연구 방법으로는 문헌 조사를 통하여 이론적 고찰을 진행한 후, 레이아웃, 메뉴, 컬러, 아이콘, 인터렉션을 기준으로 웹을 분석 후 설문을 진행하였다. 연구 결과 옵션의 배치, 메뉴창의 구성, 포인트 컬러의 개수, 메타포의 기능이 없는 아이콘 사용 등이 커스터마이징 플랫폼 이용에 방해가 된다는 것을 찾아낼 수 있었다. 본 연구는 해결방안을 제안하고, 웹 플랫폼 디자인의 시각적 조형요소를 종합적으로 분석하여 향후 개발될 커스터마이징 웹의 사용성을 높이는데 기여하고자 한다.

Various customizing services are also being introduced in the fashion industry in line with the diversification of consumer tastes and the demand for small production of multiple varieties. However, barriers to entry are high for consumers who are not customized, and various functions are rather complicated. This study selected the three platforms that provide the most similar services to Marple, the No. 1 fashion platform sales, as comparative models and used them as a basic study for web-based fashion customization platform design through case analysis. As a research method, theoretical examinations were conducted through literature surveys, followed by web analysis based on layout, menu, color, icon, and interaction. The study found that the placement of options, the composition of menu windows, the number of point colors, and the use of icons without functions of metaphores hindered the use of customizing platforms. This work proposes a solution, and aims to contribute to increasing the usability of future customizing web by comprehensively analyzing the visual shaping elements of web platform design.

키워드

과제정보

This work was supported by the National Research Foundation of Korea(NRF) Grant funded by the Korean. Government(MSIP) (No. Grant Mumber -2015R1A5A7037615).

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