Journal of the Korean Society for Library and Information Science (한국문헌정보학회지)

Korean Society For Library And Information Science (한국문헌정보학회)
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How do Formats of Health Related Facebook Posts Effect on Eye Movements and Cognitive Outcomes?

페이스북 건강정보 게시물 형식이 시각적 주의와 인지결과에 미치는 영향

  • Received : 2021.07.26
  • Accepted : 2021.08.19
  • Published : 2021.08.31
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Abstract

Visual information is widely used to deliver health information more effectively on social media, but there is lack of research on how effectively visual information delivers health information on social media. This study reports Facebook users' reading patterns and cognitive tests (recall and recognition tests) results using health-related Facebook posts. For this study, 21 college students participated in online questionnaire, eye tracking experiment, and recall and recognition tests. First, users paid their attention to the area that contains information (i.e., users focused on the main text rather than photos that do not contain information). Second, in the case of Facebook posts containing infographics, users paid their attention on the infographics, but the recall and recognition test results of the posts with infographics were lower than the posts containing photos. Particularly, when the infographics are in a complex collage format, recall and recognition tests result lower scores. Third, regarding the length of the text, the Facebook posts with short text resulted in higher recall and recognition test scores than the posts with medium or long texts. This study suggested to Facebook health information providers and distributors how to design Facebook posts for delivering health information more effectively.

소셜미디어 상에서 보다 효과적인 건강정보 전달을 위해 시각정보가 많이 사용되고 있다. 그러나 시각정보가 사용된 소셜미디어상의 건강정보를 이용자들이 어떻게 읽고, 시각정보가 어느 정도 효과적인 정보전달을 하는가에 대한 연구는 미흡한 상황이다. 이에 본 연구는 페이스북 상의 건강정보를 담은 게시물을 사용하여 이용자들의 게시물 시선주시 패턴과 회상 및 인지테스트 결과를 보고하였다. 21명의 대학생들을 대상으로 하여, 온라인 설문지, 시선추적실험, 회상과 인식 테스트를 수행하였다. 그 결과, 첫째, 이용자들은 정보를 포함하고 있는 영역에 주의를 집중하는 것으로 밝혀졌다. 정보를 포함하지 않고 있는 사진보다는 본문의 내용에 이용자들은 먼저 시선집중하는 것으로 나타났다. 둘째, 인포그래픽을 포함한 게시물의 경우 이용자들이 인포그래픽에 주의를 집중하지만, 회상과 인식 테스트 결과는 사진을 포함한 게시물보다 낮게 나타났다. 특히 콜라주 형식의 복잡한 인포그래픽을 포함한 게시물의 회상과 인식 테스트 결과가 낮은 것으로 나타났다. 셋째, 본문 길이를 살펴보면, 본문의 길이가 짧은 게시물의 회상과 인식테스트 결과가 높은 것으로 나타났다. 본 연구의 의의는 페이스북 건강정보 제공자 및 배포자에게 페이스북 게시물 디자인 시 고려사항에 대해 제안점을 제시한 점을 들 수 있다.

Keywords

Acknowledgement

이 논문은 2020년도 전북대학교 신임교수 연구비 지원에 의하여 연구되었음.

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