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A Study on the Effectiveness of Using Keywords in Book Reviews for Customized Book Recommendation for Each Personality Type

성격유형별 선호도서 추천을 위한 서평 키워드 활용의 유효성 연구

  • Received : 2021.07.22
  • Accepted : 2021.08.22
  • Published : 2021.08.31

Abstract

The purpose of this study is to select keywords that can recommend books by personality type, and to test whether the chosen keywords can be actually used in the categorization and customized recommendation of books for each personality type. To achieve the research goal, this study chose books that match the level of fifth and sixth grade elementary school students and first grade middle school students and commissioned an expert group to categorize the books into groups that are preferred by each personality type. As a result of the classification, half of the books in which more than five experts agreed showed high consensus. In addition, the results of classifying books by personality type with keywords extracted by the automatic word extraction system by collecting the book review data of the selected books were similar to the results of the final judgement by the expert group, except for a few books. In conclusion, this study proved that it is possible to classify and recommend books that are likely to be preferred by different personality types using review keywords.

이 연구는 성격유형별로 선호하는 도서를 추천할 수 있는 키워드를 선별하고, 선별된 키워드가 실제 성격유형별 도서의 구분 및 추천에 활용 가능한지 여부를 밝히는데 목적이 있다. 유효성을 검증하기 위해 초등학생 5~6학년과 중학생 1학년 수준에 맞는 도서를 선정하여, 전문가 집단에 의뢰하여 성격유형별 선호도서로 분류하였다. 분류 결과, 전문가 집단 5인 이상 의견이 일치하는 도서가 절반에 해당하며 높은 일치도를 나타냈다. 또, 선정된 도서의 서평 데이터를 모아 어휘자동추출시스템으로 추출한 키워드로 도서를 성격유형별로 분류한 결과와 전문가 집단이 최종 판정한 결과를 비교하면, 소수의 도서를 제외하고 거의 유사한 결과를 보였다. 이로써 서평 키워드를 활용하여 성격유형별 선호도서로 구분하고, 성격유형별 도서추천에 유효성이 있음을 검증하였다.

Keywords

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