Journal of Nutrition and Health

The Korean Nutrition Society (한국영양학회)
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A survey on the utilization practice and satisfaction of users of food and nutrition information

정보이용자의 식품영양정보 이용 실태와 만족도

  • Kim, Inhye (Department of Food and Nutrition, Daegu University) ;
  • Park, Min-Seo (Department of Food and Nutrition, Daegu University) ;
  • Bae, Hyun-Joo (Department of Food and Nutrition, Daegu University)
  • Received : 2021.06.08
  • Accepted : 2021.08.02
  • Published : 2021.08.31
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Abstract

Purpose: The objective of this study was to investigate food and nutrition information utilization practices of adults aged between 20 and 30 years to provide the basic data for developing customized content. Methods: Statistical analyses were performed using the SPSS program (ver. 24.0) for the 𝛘2-test, t-test, one-way analysis of variance, and Duncan's multiple range test. Results: Of the 570 subjects surveyed, 45.4% were men, 54.6% were women, 66.3% were in their 20s, 33.7% were in their 30s, 41.4% were single-person households, and 58.6% lived with their families. On average, 14.2% of televisions (TVs), 26.0% of personal computers (PCs), and 63.7% of smartphones were used for more than three hours per day. 30.9% of respondents searched for food and nutrition information more than once a week. 70.0% of the respondents had then applied the information in real life and 54.7% of the respondents said they would share information with others. Information retrieval rate was in the order of 'restaurant (64.8%)', 'diet (57.5%)', and 'food recipes (55.7%)'. Overall satisfaction with food and nutrition information averaged 3.33 on a five-point scale. Satisfaction score was in the order of 'enough description and easy to understand (3.43)', 'matching title and content (3.35)', and 'providing new and novel information (3.22)'. Satisfaction scores were significantly higher in the group that searched for information (p < 0.001), the group that used the retrieved information in real life (p < 0.001), and the group that conveyed this information to others (p < 0.001). Conclusion: To improve information user satisfaction, it is necessary to provide customized information that fits the characteristics of information users. For this purpose, it is necessary to continuously conduct surveys and satisfaction evaluations for each target group.

PC나 스마트폰을 활용한 정보 검색비율이 높은 20-30대 성인 남녀를 대상으로 식품영양정보 이용 실태와 만족도를 조사하여 맞춤형 식품영양정보 콘텐츠 개발을 위한 기초자료를 제공하고자 설문조사를 실시한 결과, 조사대상자 총 570명 중 남자가 45.4%, 여자가 54.6%였고, 20대가 66.3%, 30대가 33.7%였으며, 직장인이 52.3%, 학생이 41.6%, 무직이 6.1%였고, 기혼이 16.1%, 미혼이 83.9%였으며, 1인 가구가 전체의 41.4%, 가족과 함께 동거하는 경우가 58.6%였다. 매체별로 하루 평균 3시간이상 이용하는 경우는 TV가 14.2%, PC가 26.0%, 스마트폰이 63.7%였다. 식품영양정보의 검색빈도는 일주일 1회 이상이 30.9%, 일주일 1회 미만이 36.8%, 검색하지 않는 경우가 32.3%였다. 정보를 실생활에 적용한 경험이 있는 경우는 전체의 70.0%였고, 정보를 타인과 공유한다는 응답은 전체의 54.7%였으며 공유방법 (복수응답)은 구두 전달이 69.6%, SNS 이용이 64.4%였다. 정보검색 비율은 맛집 정보 (64.8%), 다이어트 (57.5%), 음식조리법 (55.7%), 식품성분 및 효능 (35.2%), 건강기능식품 (31.1%) 순으로 높았다. 식품영양정보에 대한 전체적인 만족도는 평균 3.33점/5점이었고 전체적인 만족도는 '내용 설명이 충분하고 이해하기 쉬움' (3.43점), '제목과 내용이 일치' (3.35점), '참신하고 새로운 정보 제공' (3.22점)순으로 평가점수가 높았고, '수요자와의 의사소통 가능' (2,73점) 항목이 평가점수가 가장 낮았다. 정보이용 만족도 평가점수는 정보검색을 하는 그룹 (p < 0.001), 검색한 정보를 실생활에 이용하는 그룹 (p < 0.001)과 정보를 타인에게 전달하는 그룹 (p < 0.001)에서 유의적으로 높았다. 정보이용자의 만족도 향상을 위해서는 정보이용자의 특성에 맞는 맞춤형 정보 제공이 필요하며 이를 위해서는 대상별 정보 요구도 조사와 만족도 평가가 지속적으로 수행될 필요가 있다고 판단된다.

Keywords

Acknowledgement

This work was supported by grants from Daegu University.

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