Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on the Design and Style of Men's Wear Brands through the Replacement of Creative Directors - Focusing on the Louis Vuitton -

크리에이티브 디렉터 교체를 통한 남성복 브랜드의 디자인 및 스타일 연구 - 루이비통 브랜드를 중심으로 -

  • Song, Bu Young (Dept. of Clothing & Textiles, Pusan National University) ;
  • Kim, Yoon Kyoung (Dept. of Clothing & Textiles, Pusan National University) ;
  • Lee, Kyoung Hee (Dept. of Clothing & Textiles, Pusan National University)
  • Received : 2021.07.05
  • Accepted : 2021.08.13
  • Published : 2021.08.31
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Abstract

This study compared and analyzed the direction of Louis Vuitton creative directors Kim Jones and Virgil Abloh. Accordingly, 485 photos(251 Kim Jones, 234 Virgil Abloh) were collected. For data analysis, statistical and content analyses were combined. First, as for the overall design characteristics of creative director Kim Jones, complex colors, colorful barrels, tone-in-tone color schemes, H-line, plain fabrics, soft materials, heterogeneous material combinations, casual style. Second, as for the overall design characteristics of creative director Virgil Abloh, achromatic color, colorful tone, tone-on-tone color scheme, I-line, plain fabric, soft material, similar material combination, casual style. There were significant differences in color, tone, color scheme, silhouette, pattern, material type, material combination, fashion image, detail, trimming, top and bottom that differed in the creative directors' design direction. Therefore, it appears that Kim Jones has been directing the luxurious and unique men's wear through H-line, coat and slim pants, colorful color combination, soft material, heterogeneous material combination, plain fabric, and chic active sensibility. Meanwhile, Virgil Abloh is directing men's wear in a loose and trendy street mood through the I-line, jacket and wide pants, achromatic color, soft material, plain fabric, similar material combinations, and soft and sophisticated modern sensibility.

Keywords

References

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