Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on Factors Affecting Intention to Use Connected Cars

커넥티드카 이용의도에 영향을 미치는 요인에 관한 연구

  • Jeen, Sungkwang (Graduate School IT Policy and Management, Soongsil University) ;
  • Kim, Seog (Graduate School IT Policy and Management, Soongsil University) ;
  • Choi, Jeongil (College of Business Administration, Soongsil University)
  • 진성광 (숭실대학교 대학원 IT정책경영학과) ;
  • 김석 (숭실대학교 대학원 IT정책경영학과) ;
  • 최정일 (숭실대학교 경영학부)
  • Received : 2021.08.08
  • Accepted : 2021.08.25
  • Published : 2021.09.30
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Abstract

Purpose: This study attempted to verify which factor affects the intention to use of the connected car that has recently emerged. Methods: Based on prior researches, this study derives the characteristics of connected car that affects user intention and designs research model for empirical analysis. A structured questionnaire was conducted for those who drive cars, and a total of 292 usable responses were collected and empirically analyzed using SPSS and PLS. Results: The results of this study are as follows; service quality, hedonic motivation, and social influence have a significant effect on perceived value, but system quality, information quality, user innovation, experience and facilitating condition did not. In addition, it was found that system quality, information quality, service quality, user innovation, facilitating conditions and social influence have a significant effect on satisfaction, but hedonic motivation and experience did not affect satisfaction. Conclusion: The findings of this empirical analysis have implications for effectively recognizing the value of connected cars based on the technology of information systems to users and establishing sustainable growth strategies for connected car producers and suppliers.

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References

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