Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
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A Study on the Public Relations of University Libraries using Instagram

인스타그램을 활용한 대학도서관 홍보에 관한 연구

  • 소하은 (이화여자대학교 대학원 문헌정보학) ;
  • 차미경 (이화여자대학교 문헌정보학과)
  • Received : 2021.08.12
  • Accepted : 2021.08.31
  • Published : 2021.09.30
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Abstract

The purposes of this study is to identify the perception of students' use of university libraries' public relations activities using Instagram and propose ways to improve the operation of university libraries' Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using 'Library Events' information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.

본 연구의 목적은 인스타그램을 활용한 대학도서관의 홍보 활동에 대한 재학생의 이용 현황과 인식을 파악하고 이를 바탕으로 도서관 홍보를 위한 대학도서관 인스타그램 운영 방안을 제안하는 것이다. 이를 위해 국내외 대학도서관 인스타그램 운영 현황을 조사하고, 소속 대학의 도서관 인스타그램을 이용하는 학생 292명을 대상으로 설문 조사를 진행하였다. 연구 결과, 대학도서관 인스타그램 운영 개선을 위해 첫째, 재학생의 인스타그램 이용과 밀접하게 연관된 '도서관 행사 및 이벤트' 정보를 활용하되 실질적인 도서관 이용으로 이어질 수 있는 참여 방법을 기획하여 도서관 이용을 활성화하는 것이 필요한 것으로 나타났다. 둘째, 도서관 이미지 인식에 긍정적인 영향을 주기 위해서 인스타그램을 통해 사서의 역할을 홍보하고 일상적 커뮤니케이션 정보를 활용하는 것이 필요하다. 셋째, 도서관 인스타그램에 이용자가 문의할 수 있는 방법을 안내하고, 주기적인 게시물 업로드와 모니터링을 통해 이용자와의 소통에 적극적으로 대응하는 것이 필요하다.

Keywords

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