Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Factors Influencing Involvement of Rural Healing Tourism Participants

농촌 치유관광 참여자의 관여도 영향요인 분석

  • Kim, Kyung-Hee (National Institute of Agricultural Sciences, Rural Development Administration) ;
  • Min, Jae Han (National Institute of Agricultural Sciences, Rural Development Administration)
  • 김경희 (농촌진흥청 국립농업과학원) ;
  • 민재한 (농촌진흥청 국립농업과학원)
  • Received : 2021.09.13
  • Accepted : 2021.09.28
  • Published : 2021.09.30
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Abstract

The purpose of this study was to identify the factors influencing involvement of rural healing tourism participants. The hierarchical regression analysis was applied for this study. In the first stage, age, educational level, and motivation(physical cure) had a positive effect on involvement. However, Occupation(public officials/faculty staff) had a negative effect on involvement. In the second stage, age, educational level, motivation(physical cure), and propensity to pursue wellness had a positive effect on involvement. In the third stage, age, educational level, propensity to pursue wellness, attention restoration awareness, and rural healing tourism satisfaction had a positive effect on involvement. The results of this study show that not only the characteristics of rural healing tourists, but also positive experiences in healing tourism have the greatest influence on tourists' involvement. The results of this study suggest practical implications for how to effectively increase the degree of tourists' involvement in healing tourism.

Keywords

Acknowledgement

본 연구는 농촌진흥청 국립농업과학원 농업과학기술 연구개발사업(PJ01349902)의 지원에 의해 이루어진 것임

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