Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Relationship Between Social Legitimacy and Performance in Venture Businesses

벤처기업의 사회적정당성과 성과 간의 관계

  • Received : 2021.08.18
  • Accepted : 2021.10.23
  • Published : 2021.10.31
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Abstract

This study investigated the relationship between the social legitimacy and financial performance perceived for venture company. In particular, social legitimacy was classified into prior experiences, organizational competency, market-related, and government-related legitimacy according to the characteristics of venture businesses, and its effect on the financial and non-financial performance of venture businesses was verified. Data were collected by conducting a survey among 300 domestic venture businesses. According to the results it can be understood that social legitimacy affects the financial and non-financial performance of venture businesses. In other words, it was found that the acquisition of resources from external investors and governments which is justified by stakeholder and investors, venture business executives and employees' prior experience such as start-up experience, and retention of outstanding talent, etc., developing trust from the market and consumers through high organizational competency and differentiated product provision, have a positive effect on the financial and non-financial performance of venture companies. It can be interpreted that higher survival is possible through running the venture businesses with social legitimacy. In addition, this study is meaningful in that it presents a new standard for survival through measuring the relationship of the influence on substantial performance of venture businesses by expanding the existing sociological research to business management research.

본 연구는 벤처기업에 대하여 인식된 사회적정당성과 경영성과 간의 관계를 조사하였다. 특히, 사회적정당성을 벤처기업의 특성에 맞추어 과거경력, 조직역량, 시장관련, 정부관련 정당성으로 구분하여 벤처기업의 재무적, 비재무적 성과에 미치는 영향을 검증하였다. 국내 벤처기업 300개를 대상으로 설문 조사하여 자료를 수집하였다. 본 연구에서는 사회적정당성이 벤처기업의 재무적, 비재무적 성과에 영향을 미친다는 결과를 도출하였다. 즉, 벤처기업 임직원의 창업경력 등 과거 과거경력과 우수 인재 보유 등 높은 조직역량, 차별화된 상품제공에 따른 시장 및 소비자들로부터의 신뢰, 외부 투자자들과 정부로부터의 자원 획득이 이해관계자들인 투자자들로부터 정당성을 부여받아 벤처기업의 재무적, 비재무적 성과에 정(+)의 영향을 미친다는 결과를 도출하였다. 이는 사회적정당성을 부여받아 벤처기업을 운영한다면 기업의 생존 가능성을 높일 수 있음을 의미한다. 또한, 기존 사회학적 연구를 경영학적 연구로 확대하여 벤처기업의 실질적인 성과에 대한 영향 관계를 측정함으로써 생존을 위한 새로운 기준을 제시하였다는 시사점이 있다.

Keywords

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