디지털융복합연구 (Journal of Digital Convergence)

  • 제20권1호
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  • Pages.107-117
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  • 2022
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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지속가능 공급망 활동이 공급망 참여 기업의 성과에 미치는 영향에 관한 연구 -공급사 및 구매사의 성과창출 과정을 중심으로-

A Study on the Effect of Sustainable Supply Chain Activities on the Performance of Supply Chain Participants -Focusing on the performance creation process of suppliers and buyers-

  • 박은실 (대전대학교 융합컨설팅학과) ;
  • 최도영 (대전대학교 경영학과)
  • Park, Eun Shil (Department of Business Consulting, Daejeon University) ;
  • Choi, Do Young (Department of Business Administration, Daejeon University)
  • 투고 : 2021.11.10
  • 심사 : 2022.01.20
  • 발행 : 2022.01.28
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초록

본 연구는 지속가능 공급망 활동이 공급망에 참여하는 참여자들의 성과에 어떻게 영향을 미치는지를 살펴 보고자 하였다. 구체적으로 지속가능 공급망 활동을 구성하는 경제적, 환경적, 사회적 활동들이 공급사의 운영성과와 구매사의 운영성과, 그리고 고객성과에 어떻게 영향을 미치는지를 참여 기업 간 성과창출의 과정을 중심으로 실증분석 하였다. 연구의 수행을 위하여 공급망관리, 구매, 협력사, 물류관리를 담당하는 직원을 대상으로 설문조사를 실시하였고, 최종 193부의 유효한 데이터를 분석하여 연구가설을 검증하였다. 분석결과 지속가능 공급망의 경제적, 사회적 활동은 공급사의 성과와 구매사 성과에 긍정적인 영향을 미치는 것으로 나타났지만, 환경적 활동은 공급사 성과에 영향을 미치지 않는 것으로 나타났다. 또, 구매사 성과는 고객만족과 고객유지율에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구 결과를 통해 지속가능 공급망 활동의 시장성과 창출 프로세스를 설명할 수 있는 이론적 토대를 마련할 수 있었으며, 기업들에게는 지속가능 공급망 활동과 관련한 전략적 시사점을 제공해 줄 수 있다.

This study aims to examine the relationship between the economic, environmental and social activities of sustainable supply chains and the customer satisfaction and customer retention rate, which are the final results in the supplier's operational performance and the buyer's market performance. The survey was conducted on employees in charge of supply chain management, purchasing company, partner company, and logistics management in the company. The final 193 valid data were analyzed to verify the research hypothesis. The results of the study showed that the economic and social activities of the sustainable supply chain had a positive effect on the supplier performance and the purchaser performance, but environmental activities had a negative effect on the supplier performance. In addition, the purchasing company performance has a positive effect on customer satisfaction and customer retention rate. This study provides a theoretical basis for sustainable supply chain activities to affect the operating performance of suppliers and the market performance of buyers, and suggests implications for enhancing the competitiveness of companies through the performance creation process that affects customer performance.

키워드

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