Fourth Industrial Review (4차산업연구)

Korea Fourth Industrial Association (한국4차산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Change in Automobile Distribution Structure : Focusing on Domestic Distribution

  • QUAN, Zhixuan (Department of alternative medicine, Kwangju women's university)
  • Received : 2021.10.31
  • Accepted : 2021.11.08
  • Published : 2022.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose - O2O (online to off-line) is a new economic concept being emerged in the 4th industrial age. Automobile distribution is also undergoing a change to the O2O system. In overseas, vehicles are already being sold through various online platforms. The purpose of this study is to analyze the domestic and foreign automobile distribution structure and intends to suggest the desirable direction of automobile sales in the 4th industrial age. Research design, data and methodology - Through the investigation of previous studies and the actual cases, the advantages and disadvantages and trends of different types of automobile distribution structures. Result - It can be seen that domestic and foreign automobile brands have quite diverse distribution structures such as direct managed system, agency system, dealer system, direct sales system, online system and online/offline parallel system. Each type has its own characteristics. Conclusion - The distribution structure of automobiles is very diverse, and in particular, it is rapidly changing to an online sales system thanks to the development of information and communication technology and Internet technology and the popularization of smartphones. Through the online system, consumers can quickly and conveniently obtain vehicle information. Although the online sales system has many advantages, it requires continuous management.

Keywords

References

  1. Choi, C. M., & Yang, H. S. (2016). The effect of E-commerce's curation characteristics on the customer purchase intention-Focusing on the mediating effect of satisfaction. Journal of Digital convergence, 14(5), 185-195. https://doi.org/10.14400/JDC.2016.14.5.185
  2. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
  3. Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 27(1), 51-90. https://doi.org/10.2307/30036519
  4. Goodhue, D. L., & Thompson, R. L. (1995). Task-technology fit and individual performance. MIS Quarterly, 19(2), 213-236. https://doi.org/10.2307/249689
  5. Jeong, Y. J., & Song, Y. U. (2016). A study on the factors affecting the intention to use O2O services. Journal of Information Technology Services, 15(4), 125-151. https://doi.org/10.9716/KITS.2016.15.4.125
  6. Jeong, Y. S., Huh, J. G. (2011). A study on the development strategy of domestic automobiles retailing system - Focused on comparison about the markets of Korea, Japan and the US. Journal of East and Central Asian Studies, 22(1), 111-136
  7. Kim, D., Kim, K., Choe, D., & Jung, J. Y. (2017). Service issues and policy directions for promoting the O2O industry in Korea. Journal of Society for e-Business Studies, 21(4), 137-150. https://doi.org/10.7838/JSEBS.2016.21.4.137
  8. Lee, W. I. (2008). The effects of customer satisfaction of automobile distribution system on corporate financial performance. The Journal of Distribution Science, 6(1), 79-98. https://doi.org/10.15722/jds.6.1.200806.79
  9. Mun, Y. J., & Lee, J. H. (2009). A study on the effect of social presence, playfulness, satisfaction, trust formation on repurchase intention in B2C electronic commerce: focused on the open market users. The e-Business Studies, 10(1), 63-87. https://doi.org/10.15719/geba.10.1.200903.63
  10. Oh, Y. S. (2016). A Study on Consumer Lifestyle and Perception of O2O Service Characteristics: Focusing on the Frequency of Service Use and Intention of Word of Mouth (Doctoral dissertation, Hanyang University). Retrieved from https://scienceon.kisti.re.kr/srch/selectPORSrchArticle.do?cn=DIKO0014169117&dbt=DIKO.
  11. Parasuraman, A., Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
  12. Parise, S., & Guinan, P. J. (2008). Marketing using web 2.0. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008) (pp. 281-281). Retrieved from https://ieeexplore.ieee.org/document/4438986.
  13. Sun, Z. J., Mun, Y. J., & Lee, J. H. (2012). Effects of social commerce attributes on the trust, flow and loyalty. The Journal of the Korea Contents Association, 12(2), 265-275. https://doi.org/10.5392/JKCA.2012.12.02.265