The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
권호 표지
DOI QR코드

DOI QR Code

Design guidelines for extending the longevity of fashion products - Focused on women's formal wear -

패션 제품의 수명 연장을 위한 디자인 가이드라인 - 여성 정장을 중심으로 -

  • 임민정 (서원대학교 패션의류학과) ;
  • 박문희 (상명대학교 텍스타일디자인전공)
  • Received : 2022.10.02
  • Accepted : 2022.11.26
  • Published : 2022.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

Keywords

References

  1. Abigail, B. (2020, July 13). Why clothes are so hard to recycle. BBC. Retrieved August 20, 2022, from https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle
  2. Ahn, S. K., & Ryou, E. J. (2015). Effects of clothing consumption value and demographic features on clothing disposal behaviors. Fashion & Textile Research Journal, 17(6), 956-964. doi:10.5805/SFTI.2015.17.6.956
  3. An, J. H. (2022, May). [Secondhand market, issue of new retail era] Part II: Fashion brands launching secondhand sale. Buy and sell used clothing....used clothing getting the eye. MKLuxmen. Retrieved August 20, 2022, from https://m.mk.co.kr/luxmen/view.php?sc=&year=2022&no=389020
  4. Choo, T. G., & Park, Y. H. (2013). The effect of consumption value on attitude and repurchase intention of secondhand fashion goods-the moderating role of self-confidence in fashion coordination. Journal of the Korean Society of Clothing and Textiles, 37(4), 618-630. doi:10.5850/JKSCT.2013.37.4.618
  5. Chun, E. H., Han, J. H., & Ko, E. J. (2018). Applying PLM approach for sustainable new product development in fashion industry. Fashion & Textile Research Journal, 20(1), 34-49. doi:10.5805/SFTI.2018.20.1.34
  6. Corbin, J., & Strauss, A. (2008). Basics of qualitative research: Techniques and procedures for developing grounded theory (3rd ed.). California: Sage Publication.
  7. Curtin, M., & Fossey, E. (2007). Appraising the trust- worthiness of qualitative studies: Guidelines for occupational therapists. Australian Occupational Therapy Journal, 54(2), 88-94. doi:10.1111/j.1440-1630.2007.00661.x
  8. Cysewski, L. (2021, August 24). Three misconceptions about sustainability and plastics. Forbes. Retrieved July 20, 2022, from https://www.forbes.com/sites/forbesbusinesscouncil/2021/08/24/three-misconceptions-about-sustainability-and-plastics/
  9. 「Fair Trade Commission's Notification」. (2019). 소비자분쟁해결기준 제2019-3호 [Consumer dispute resolution criteria No. 2019-3]. Retrieved July 5, 2022, from https://www.kca.go.kr/down/cou_08_01.pdf
  10. Hanson, J. W. (1980). A proposed paradigm for consumer product disposition processes. The Journal of Consumer Affairs, 14(1), 49-67. doi:10.1111/j.1745-6606.1980.tb00652.x
  11. Haws, K., Naylor, R. W., Bearden, W. O., & Coulter, R. (2008). To have and to hold? Implications of disposition tendencies for consumer research. Advances in Consumer Research, 35, 764.
  12. Henry, S. L. (1991). Consumers, commodities, and choices: A general model of consumer behavior. Historical Archaeology, 25, 3-14. doi:10.1007/BF03373511
  13. Jacoby, J., Berning, C. K., & Dietvorst, T. F. (1977). What about disposition? Journal of Marketing, 41(2), 22-28. doi:10.2307/1250630
  14. Jeong, M. S. (2019). A study on clothing disposal behavior of pre-service teacher. The Journal of Learner-Centered Curriculum and Instruction, 19(3), 525-549. doi:10.22251/jlcci.2019.19.3.525
  15. Jeong, S. H. (2015). Grounded theory. Naver Knowledge Encyclopedia. Retrieved May 20, 2015, from https://terms.naver.com/entry.naver?docId=3330841&cid=42266&categoryId=56815
  16. Kang, J. N. (2021, August). "Only products that can be resold are actively consumed and retail is familiar to MZ generation". DBR. Retrieved July 5, 2022, from https://dbr.donga.com/article/view/1202/article_no/10136/ac/search
  17. Kang, Y. S. (2013). Research on the recycling and disposal of unused clothes by women. Journal of Fashion Design, 13(4), 61-84.
  18. Kim, B. M., & Lee, J. Y. (1997). Research on the disposal of unused cloths -Focusing on the environmental protection-. Family and Environment Research, 35(2), 19-32.
  19. Kim, D. H., & Kim, M. S. (2013). Perception, purchase behaviors of and the buying motives toward secondhand clothing products. The Research Journal of the Costume Culture, 21(3), 324-337. doi: 10.29049/rjcc.2013.21.3.324
  20. Kim, H. S. (2019). The effect of consumption value of shopping secondhand clothes online on continuance usage intention of purchased item -The moderating effect of gender and age-. Journal of the Korean Society of Design Culture, 25(4), 91-104. doi:10.18208/ksdc.2019.25.4.91
  21. Kim, J. E. (2020, March 11). EU "Prohibits the destruction of durable goods that are not sold and pushes intended deterioration restriction act". Yonhapnews. Retrieved July 20, 2022, from https://www.yna.co.kr/view/AKR20200311204100098
  22. Kim, J. W., & Yoon, J. H. (1997). Comparative-age analysis on attachment clothing. Asian Comparative Folklore Society, 14, 297-314.
  23. Kim, J. W., & Yu, T. S. (1995). Cross-cultural study on emotional attachment of clothing. Asian Comparative Folklore Society, 12, 163-184.
  24. Kim, M. S., & Kim, D. H. (2013). Perception, purchase behaviors of and the buying motives toward secondhand clothing products. The Research Journal of the Costume Culture, 21(3), 324-338. doi:10.29049/rjcc.2013.21.3.324
  25. Klepp, I. G. (2001). Hvorfor gar klaer ut av bruk? Avhending sett i forhold til kvinners klesvaner [Why are clothes no longer used? Clothes disposal in relationship to women's clothing habits]. Oslo: SIFO.
  26. Laitala, K., Boks, C., & Klepp, I. G. (2015). Making clothing last: A design approach for reducing the environmental impacts. International Journal of Design, 9(2), 93-107.
  27. Laitala, K., & Klepp, I. G. (2011). Environmental improvement by prolonging clothing use period. ResearchGate. Retrieved July 20, 2022, from https://www.researchgate.net/publication/352993732_Environmental_improvement_by_prolonging_clothing_use_period
  28. Laitala, K., & Klepp, I. G. (2015, June 17-19). Age and active life of clothing. Conference: PLATE-Product lifetimes and the environment At: Nottingham Trent University, UK. Retrieved July 15, 2022, from https://www.plateconference.org/age-active-life-clothing/
  29. Langley, E., Durkacz, S., & Tanase, S. (2013, April). Clothing longevity and measuring active use. WRAP. Retrieved June 10, 2022, from https://wrap.org.uk/sites/default/files/2021-04/Clothing%20Longevity%20Report.pdf
  30. Lee, M. J., & Lee, M. S. (2016). Investigating motivations and barriers to fashion product recycling -Toward a strategy for the promotion of public participation-. Journal of Fashion Design, 16(2), 1-17. doi:10.18652/2016.16.2.1
  31. Paden, N., & Stell, R. (2005). Consumer product redistribution: Disposition decisions and channel options. Journal of Marketing Channels, 12(3), 105-123. doi:10.1300/J04 9v12n03_06
  32. Park, G. H. (1998). Some determinants of clothing disposal behavior. International Journal of Human Ecology, 36(5), 47-58.
  33. Shin, E. J., & Cha, O. S. (1991). A study on the clothing management of urban family. The Journal of Korean Living Science Research, 1, 5-23.
  34. Shin, H. R. (2007). In-depth interview as research method: Data collection and analysis to learn from others. Planning and Policy, 307, 60-68.
  35. Shin, S. H. (2015, January). Companies' goal=maximization of profit? Nevertheless, it's time to ask what is the 'real profit'. DBR. Retrieved June 5, 2022, from https://dbr.donga.com/article/view/1206/article_no/6846/ac/magazine
  36. ThredUP Resale Report 2019. (2019). ThredUP. Retrieved June 5, 2022, from https://www.thredup.com/resale/2019?tswc_redir=true
  37. Uitdenbogerd, D. E., Brouwer, N. M., & GrootMarcus, J. P. (1998). Domestic energy saving potentials for food and textiles. An empirical study. Wageningen: Wageningen Agricultural University.