한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제13권4호
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  • Pages.373-381
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  • 2022
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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일본 방사능 관련 보도가 국내 수산물 소비액에 미치는 이월효과 추정

Estimation of the carryover effect of Japanese radiation-related news on domestic seafood consumption

  • 정지숙 (경북대학교 농업경제학과) ;
  • 이효진 (경북대학교 농업경제학과) ;
  • 김승규 (경북대학교 식품자원경제학과 & 경북대학교 지역개발연구소)
  • Jung, Ji-Sook (Department of Agricultural Economics, Kyungpook National University) ;
  • Lee, Hyo-jin (Department of Agricultural Economics, Kyungpook National University) ;
  • Kim, Seung Gyu (Department of Food and Resource Economics, Kyungpook National University & Operating committee, Institute of Regional Development, Kyungpook National University)
  • 투고 : 2022.02.07
  • 심사 : 2022.04.20
  • 발행 : 2022.04.28
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초록

2011년 3월 동일본 대지진으로 인한 후쿠시마 원전수 유출 사고는 방사능에 오염된 수산물 섭취를 통한 방사능 피폭에 대한 두려움을 높였다. 이에 따라 우리나라 정부는 후쿠시마 인근 8개 현의 농수산물 수입을 금지하였으나 일본과의 WTO 분쟁 등으로 관련 내용이 지속적으로 보도되었고 이는 수산물에 대한 소비자의 불안을 가중시킨 것으로 보인다. 본 연구는 3년간(2018년~2020년)의 수산물 일별 구매 자료를 수집하여 일본 방사능과 관련한 보도가 국내 소비자의 수산물 구매액에 미치는 영향을 다항시차분포모형을 사용하여 추정하였다. 분석 결과 방사능 관련 기사가 언론을 통해 소비자에게 노출된 후 5일째와 6일째 이틀간 통계적으로 유의하게 수산물 구매에 부정적 영향을 미친 것으로 나타났다. 관련 기사 노출 후 소비자의 인지가 수산물 구매에 반영되는 이월효과를 보여준다.

The Fukushima nuclear power plant water spill caused by the Great East Japan Earthquake in March 2011 raised fears about radiation exposure through consumption of radioactively contaminated seafood. The Korean government banned importing agricultural and fishery products from eight prefectures near Fukushima, but the related news were continuously reported partly due to the WTO dispute with Japan, which seems to have aggravated consumers' anxiety about seafood. In this study, data on daily purchases of products for three years (2018-2020) were collected and the effect of Japanese radiation-related news on domestic consumers' purchases of seafood was estimated using a polynomial lag distributed model. As a result of the analysis, it was found that radiation-related news had a statistically significant negative effect on the purchase of seafood on the 5th and 6th days after exposure to consumers through the media. It captures the carryover effect in which consumers' perceptions are reflected in the purchase of seafood after exposure to related news.

키워드

과제정보

본 논문은 농촌진흥청의 농업기술경영연구(과제번호: PJ015127)의 데이터 지원에 의해 이루어진 것임.

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