Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Comparative Study of Color Emotion and Preference of Koreans and Chinese for Two-Color Combination by Naturally Dyed Fabrics with Persimmon and Indigo

감과 쪽의 천연염색 배색직물의 색채감성과 색채선호도에 대한 한국인과 중국인의 비교 연구

  • Yi, Eunjou (Dept. of Fashion & Textiles, Jeju National University/Faculty of Data Science for Sustainable Growth, Jeju National University) ;
  • Lee, Sang Hee (Dept. of Fashion & Textiles, Jeju National University) ;
  • Choi, Jongmyoung (Dept. of Clothing & Textiles, Chungbuk National University)
  • 이은주 (제주대학교 패션의류학과/제주대학교 지속성장데이터사이언스학부) ;
  • 이상희 (제주대학교 패션의류학과) ;
  • 최종명 (충북대학교 의류학과)
  • Received : 2021.07.28
  • Accepted : 2021.08.31
  • Published : 2022.02.28
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Abstract

This study was performed to compare the color emotion and preference of Koreans and Chinese for a two-color combination by dyeing cotton fabric with persimmon and indigo and to establish prediction models of color preference. Nine specimens prepared by combining two different colored fabrics (persimmon and indigo) were evaluated for color emotion and preference by Korean and Chinese groups of female college students. Koreans described most specimens as natural and traditional, whereas the Chinese described them as more pleasant and elegant as well as warmer and lighter than Koreans did. The contrast tone was the most preferred combination by both groups, whereas it was perceived as more modern and less warm by Koreans. Relationships between physical color variables and color emotions were quantified; these relationships were applied to establish a prediction model of color preference with tone combination types for each group. These results could help in making the design of fashion textiles more preference- and emotion-oriented for Korean and Chinese consumers.

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References

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