Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Characteristics of Amekaji Fashion Trends Using Big Data Text Mining Analysis

빅데이터 텍스트 마이닝 분석을 활용한 아메카지 패션 트렌드 특징 고찰

  • Kim, Gihyung (Dept. of Fashion Design, Youngsan University)
  • 김지형 (영산대학교 패션디자인학과)
  • Received : 2022.07.11
  • Accepted : 2022.07.25
  • Published : 2022.07.30
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Abstract

The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

Keywords

Acknowledgement

이 논문은 2021학년도 영산대학교 교내연구비의 지원에의하여 이루어진것임

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