Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Information about Food and Nutrition Presented through Various Television Programs - Three Airwaves Broadcasters and Four Comprehensive Programming Channels -

TV 프로그램을 통해 전달되는 식품영양 정보 분석 - 지상파 3개 채널과 종합편성 4개 채널 중심으로 -

  • Yun, Mieun (Department of Food and Nutrition, Sahmyook University) ;
  • Ryu, Hyesook (Department of Food and Nutrition, Sangji University) ;
  • Choi, Haeyeon (Department of Food Service Management and Nutrition, Kongju National University)
  • Received : 2021.11.12
  • Accepted : 2022.08.25
  • Published : 2022.08.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to analyze information about dietary information presented in the television broadcast media in order to determine the optimal communication method that will provide desirable information to the general public. To that end, stakeholders were recruited and trained before and during the study. Three airwaves broadcasters and four comprehensive programming channels were monitored for Three months. The results are as follows. In total 172 food and nutrition programs are reported on. As information from the monitored programs was investigated, results showed a frequency of 136 separate informative programs (79.1%) and 36 entertainment programs (20.9%). Second, the broadcasters included are KBS, MBC, SBS, while the channels are TV Chosun, JTBC, Channel A, and MBN. Third, 109 reports (63.3%) were about ingredients & cuisine, followed by 63 reports (36.7%) on health and diet. This research provides transitional knowledge regarding the correlation between dietary information and the media. Moreover, this research contributes to advocating public health by enhancing the quality from broadcast media about dietary information.

Keywords

References

  1. Aldory L. 2001. Making health communications meaningful for women: factors that influence involvement. J. Public. Relat. Res., 13:163-185 https://doi.org/10.1207/S1532754XJPRR1302_3
  2. Andsager JL, Powers A. 2001. Framing women's health with a sense-making approach: Magazine coverage of breast cancer and implants. Health Commun., 21:35-44 https://doi.org/10.1080/10410230701283322
  3. Choi BS, Lee IS, Lee YE. 1997. The study of nutrition-related messages in food advertising by content analysis of a women's magazine-Woman's Donga, 1968-1995. J. Korean Soc. Food Cult., 12:309-321
  4. Choi CJ, Kim KS, Kim HG, No YG, Lee MJ, Kim SJ. 2003. A study on use of health care information resources. J. Korean Med. Assoc., 46(7):651-660 https://doi.org/10.5124/jkma.2003.46.7.651
  5. Do MH, Kim HJ, Lee SS, Jung PJ, Lee MH. 2000. Breast cancer risk and dietary factor: a case control study. J. Korean Surg. Soc., 59(2):163-174
  6. Gibson TA. 2007. The existing media system may be toxic to your health: health communication and the politics of media reform. J. Appl. Commun. Res., 35:125-132 https://doi.org/10.1080/00909880701245307
  7. Goldber ME, Gorn GJ. 1982. Behavior evidence of the effect of televised food messages on children. J. Consum. Res., 9(2):200-205 https://doi.org/10.1086/208913
  8. Kang HJ, Kim KM, Kim KJ, Ryu ES. 2001. Effect-evaluation of nutrition education program for the mothers of preschool children in kindergarten. J. Nutr. Health., 34(2):230-240
  9. Kim HS. 1996. Television food advertisement: review and recommendation. J. Korean Soc. Food Cult., 11(4):507-515
  10. Kim KN. 2003. Health and nutrition messages in the baby food advertisements of women's magazines. J. Community Nutr., 5(3):178-185
  11. Kim SS, Han JS, Yang DH. 2018. Effects of emotional consumption value on satisfaction well-being and loyalty for dessert cafe. Culin. Sci. & Hosp. Res., 24(1):1-12
  12. Kline KN. 2006. A decade of research on health content in the media: the focus on health challenges and sociocultural context and attendant informational and ideological programs. J. Health Commun., 11:43-59 https://doi.org/10.1080/10810730500461067
  13. Kwak JE, Lee SY, Lee SH, Ko KS. 2014. A survey for needs and preference of food and nutrition information on mass media for korean female adults. Korean J. Community Nutr., 19(6):550-557 https://doi.org/10.5720/kjcn.2014.19.6.550
  14. Lee JH. 2021. The relationships among health belief levels based on health belief model and education participation intention for traditional korean foods, well-being oriented consumption behavior and subjective well-being. Culin. Sci. & Hosp. Res., 27(7):11-28 https://doi.org/10.20878/CSHR.2021.27.7.002
  15. Lee JW, Lee BK. 1998. Analyzing the producer's attitudes toward specialist's advice and the panelist constitution of nutrition-related TV programs. J. Community Nutr., 3(2):317-328
  16. Mackenzie, SB. 1986. The role of attention in mediating the effect of advertising on attribute importance. J. Consum. Res., 13:174-195 https://doi.org/10.1086/209059
  17. Moon HK, Yong MJ, Jang YJ. 2004. An analysis of food and nutrition information for articles and advertisements in the daily newspaper(year 2002). J. Korean Diet. Assoc., 10(2):143-158
  18. Moon HK, Jang YJ. 2005. Quantitative analysis of food and nutrition information offered in television programs. J. Korean Diet. Assoc., 11(1):51-66
  19. Morgan, J, Sharma S, Lukachko A, Ross G. 1999. The breast cancer prevention diet by Dr. Bob Arnot: Unscientific and deceptive-A disservice to American women. J. Health Commun., 4(3):235-248 https://doi.org/10.1080/108107399126940
  20. Nam HK. 2021a. The health effects of the analysis of nutritional education status of adult men and the practice of nutritional knowledge. Culin. Sci. & Hosp. Res., 27(2):130-146 https://doi.org/10.20878/CSHR.2021.27.2.014
  21. Nam HK. 2021b. Analysis of learning and health behavior according to consumption of soda by adolescents. Culin. Sci. & Hosp. Res., 27(4):164-177 https://doi.org/10.20878/CSHR.2021.27.4.015
  22. Park AH. 2016. Current sttus of heath and medical television programs. J. Korean Med. Assoc., 59(10): 757-762 https://doi.org/10.5124/jkma.2016.59.10.757
  23. Porto MP. 2007. Fighting AIDS among adolescent women: Effect of a public communication campaign in Brazil. J. Health Commun., 12(2):121-132 https://doi.org/10.1080/10810730601150072
  24. Ryu HS, Kim HS, Yang IS, Kim KT, Bae MY. 2003a. The monitoring case analysis of nutrition-related programs presented on television broadcast media. J. Korean Diet. Assoc., 9(2):138-148
  25. Ryu HS, Yang IS, Kim HS. 2003b. The monitoring of information about food and nutrition presented throughout various television broadcast media. Korean J. Food & Nutr., 36(5):508-514
  26. Ryu, HS, Kim OS, Choi HY. 2011. Analysis of information about food and nutrition presented throughout various television programs. Korean J. Food & Nutr., 24(4):680-686 https://doi.org/10.9799/KSFAN.2011.24.4.680
  27. Sun A, Zhang J, Tsoh J, Wong-Kim E, Chow E. 2007. The effectiveness in utilizing Chinese media to promote breast health among Chinese women. J. Health Commun., 12(2):157-171 https://doi.org/10.1080/10810730601150106
  28. Voss M. 2003. Why reporters and editors get health coverage wrong: health journalists need and want special training. Nieman Reports, 4:46-48
  29. Yoo EK, Lee SE, Kim MH. 1998. An analysis on the contents related to health in the three major monthly women's magazine(march, 1997- February). Korean J. Women Health Nurs., 29(4):309-321
  30. Yun MJ, Kim YM. 2021. The effect of dietary life selection attributes on the satisfaction of convenience foods for convenience store: focused on the moderating effect of food involvement. Culin. Sci. & Hos. Res., 27(7):51-62 https://doi.org/10.20878/CSHR.2021.27.7.005