International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Application of User-based Sports Matching System using Customer Satisfaction and Loyalty Analysis for Sports Event Contents

  • Yu, Kyung-Mi (Department of Tourism Management Institute of Information Technology, KwangWoon Univ) ;
  • Moon, Seok-Jae (Department of Artificial Intelligence Institute of Information Technology, KwangWoon Univ)
  • Received : 2022.07.31
  • Accepted : 2022.09.05
  • Published : 2022.09.30
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Abstract

As the perception of sports activities changes positively, the desire and popularity for sports activities are rapidly increasing. Therefore, the popularity of sporting events is also increasing. Previous studies on sporting events have focused only on research in the field of social sciences. Therefore, in this study, in order to increase customer satisfaction and customer loyalty of sports event visitors, they were classified into challenge factors, competition factors, achievement factors, and relationship factors, and their effects on satisfaction and loyalty were studied and analyzed. And based on the research design model and empirical analysis, a user-based sports event matching system was proposed.

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References

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