정보관리학회지 (Journal of the Korean Society for information Management)

  • 제39권3호
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  • Pages.195-216
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  • 2022
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  • 1013-0799(pISSN)
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  • 2586-2073(eISSN)
한국정보관리학회 (Korean Society for Information Management)
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서비스디자인방법론을 활용한 대학도서관 서비스 개선방안 연구

University Library Service Improvement Using the Double Diamond Model

  • 노경국 (공주대학교 문헌정보교육과) ;
  • 이병기 (공주대학교 문헌정보교육과)
  • 투고 : 2022.08.19
  • 심사 : 2022.09.13
  • 발행 : 2022.09.30
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초록

본 연구는 대학도서관에서 제공하는 서비스 가치를 극대화하기 위하여 서비스디자인 방법론을 대학도서관에 적용하였다. 이를 위하여 서비스디자인 모형인 '더블다이아몬드모델'(Double Diamond Model)을 대학도서관에 적용, 서비스디자인 도구인 퍼소나(Persona), 고객여정지도(Customer Journey Map), 터치포인트(Touch Points)를 활용하였다. 서비스디자인을 대학도서관에 반영하기 위하여 주제와 관련된 문헌 및 선행연구를 고찰하였으며, 설문조사 및 이용자와 사서면담, 현장조사를 통해 상황별 이슈를 발견하고 퍼소나와 상황시나리오를 도출하였다. 나아가 설정된 퍼소나의 상황별 행동과 이용자의 감정변화에 대한 정보를 종합하여 이를 고객여정지도로 시각화하고 3개 분야 11개 항목의 서비스 개선안을 제안하였다. 본 연구는 특정 서비스를 개선하기보다 서비스 개선방안을 도출하기까지의 과정에 주안점을 두었다. 또한, 대학도서관 서비스개선 및 새로운 서비스 방안을 제시하는 것이 본 연구의 목적이었다. 이를 통해 실질적인 서비스 개선 방안을 대학도서관에 적용하였다는 것에 본 연구의 의의가 있다.

In this study, the author applied the service design methodology to the university library to maximize the service value provided by the university library. To this end, the 'Double Diamond Model', a service design model, was applied to the university library, and service design tools such as Persona, Customer Journey Map, and Touch Points were utilized. To reflect on the service design in the university library, the author first reviewed the literature related to the subject and researched the previous studies. Then, the issue was discovered by questionnaire surveys, interviews with users and librarians, and field investigations. Based on this, Persona and situation scenarios were derived. In addition, after synthesizing Persona's situational behavior and user's emotional change, the study visualized the Customer Journey Map and suggested service improvement plans for 11 items in 3 areas. This study is focused on the process of deriving service improvement plans rather than improving a specific service. The purpose of this study was to improve university library service and to suggest new service plans. The significance of this study is that the practical service improvement plans were applied to the university library.

키워드

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