International Journal of Internet, Broadcasting and Communication

  • 제14권4호
  • /
  • Pages.52-57
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  • 2022
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  • 2288-4920(pISSN)
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  • 2288-4939(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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A study on Metaverse keyword Consumer perception survey after Covid-19 using big Data

  • LEE, JINHO (Kwangwoon University, Department of Immersive Content Convergence) ;
  • Byun, Kwang Min (Kwangwoon University, Department of Immersive Content Convergence) ;
  • Ryu, Gi Hwan (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • 투고 : 2022.08.26
  • 심사 : 2022.09.03
  • 발행 : 2022.11.30
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초록

In this study, keywords from representative online portal sites such as Naver, Google, and Youtube were collected based on text mining analysis technique using Textom to check the changes in metqaverse after COVID-19. before Corona, it was confirmed that social media platforms such as Kakao Talk, Facebook, and Twitter were mentioned, and among the four metaverse, consumer awareness was still concentrated in the field of life logging. However, after Corona, keywords from Roblox, Fortnite, and Geppetto appeared, and keywords such as Universe, Space, Meta, and the world appeared, so Metaverse was recognized as a virtual world. As a result, it was confirmed that consumer perception changed from the life logging of Metaverse to the mirror world. Third, keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above.

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참고문헌

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