Journal of Society of Preventive Korean Medicine (대한예방한의학회지)

Society of Preventive Korean Medicine (대한예방한의학회)
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Comparative analysis of domestic news trends in Korean Medicine from 2018 to 2022

한의약에 대한 국내 언론보도 경향 분석 : 2018년~2022년 뉴스 기사 비교

  • Nayoon Jin (Department of Korean Medicine, School of Korean Medicine, Pusan National University) ;
  • Youngseon Choi (Department of Korean Medicine, School of Korean Medicine, Pusan National University) ;
  • Byungmook Lim (Division of Humanities and Social Medicine, School of Korean Medicine, Pusan National University)
  • 진나윤 (부산대학교 한의학전문대학원 한의학과) ;
  • 최영선 (부산대학교 한의학전문대학원 한의학과) ;
  • 임병묵 (부산대학교 한의학전문대학원 인문사회의학교실)
  • Received : 2023.06.26
  • Accepted : 2023.12.05
  • Published : 2023.12.31
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Abstract

Objectives : The aim of this study is to analyze the news articles related to Korean Medicine(KM) and compare trends in news reports from 2018 to 2022. Method : News articles related to KM were collected through the BigKinds, the news bigdata service of the Korea Press Foundation. News reports from 1 January 2018 to 31 December 2022 were searched. 2,950 news articles out of a total of 12,497 met the inclusion criteria. First, quantitative changes in media coverage were analyzed by year, media outlet, and month. For qualitative analysis, two authors independently coded the content of news articles, discussed them until consensus, and consulted with a third researcher to classify them. In addition, keywords extracted by the BigKind's Topic Rank algorithm were compared and analyzed in each year. Results : The number of news articles on KM decreased by 42% in 2022 compared to 2018. Over a fiveyear period, the Naeil Shinmun reported the most on KM among newspapers, while the Hankyoreh did the least. Among broadcasters, YTN reported the most and SBS did the least. When analyzing the reports by category, the most common was 'treatment', followed by 'prevention' and 'scientification'. As a result of extracting keywords with high weight and frequency, 'immunity' and 'immune system' ranked the first and second in 2018, while 'COVID 19' and 'medical law violation' did in 2022. Conclusion : The decrease in media reports on KM during the COVID-19 epidemic period seems to be due to the limited role of KM in responding to infectious diseases, and efforts to expand the scope of KM can induce increased media reports and social interest.

Keywords

Acknowledgement

이 연구는 부산대학교 기본연구지원사업(2년) 지원으로 수행되었다.

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