Journal of Society of Preventive Korean Medicine (대한예방한의학회지)

Society of Preventive Korean Medicine (대한예방한의학회)
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Factors influencing the intention of Chronic Disease Patients to revisit and recommend the Korean medicine clinics

만성질환자의 한방의료기관 재방문 및 추천의사에 영향을 미치는 요인

  • Jae-Woo Kim (Insurance policy department, The Association of Korean Medicine) ;
  • Jung-Kyu Kang (Department of Healthcare Management, Cheongju University) ;
  • Sung-Ho Kim (Department of Healthcare Management, Cheongju University)
  • 김재우 (대한한의사협회 보험정책국) ;
  • 강정규 (청주대학교 의료경영학과) ;
  • 김성호 (청주대학교 의료경영학과)
  • Received : 2023.11.21
  • Accepted : 2023.12.26
  • Published : 2023.12.31
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Abstract

Objectives : The purpose of this study is to analyze the factors affecting the intention of chronic disease patients on revisiting and recommending those clinics to others. Methods : This study conducted the frequency analysis, Rao-scott chi-square test, and logistic regression analysis on 927 people, who answered that they had been diagnosed with a chronic disease, using data from the 2020 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the attitude of medical staff, and the treatment results were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the medical expenses were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting friendly attitudes of medical staff. In addition, it is necessary to actively utilize korean medicine to guarantee patients' medical options.

Keywords

References

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