International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The Effects of Hispanics' Social TV Participation on Ethnic Identifications

  • Natascha Ginelia, Perez-Rios (College of Journalism and Communications, University of Florida) ;
  • Eunice (Eun-Sil), Kim (Department of Psychology, Ewha Womans University)
  • Received : 2023.01.25
  • Accepted : 2023.01.30
  • Published : 2023.02.28
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Abstract

Social television encompasses the social media aspect of television viewing. This study attempts to investigate how social television influences Hispanic and national ethnic identification as well as social presence. Based on the theoretical framework of Tajfel and Turner's Social Identity Theory (SIT), this study focuses on the potential influence of social television on Hispanics' ethnic identifications and social presence. With a sample of 100 Hispanic students, we conducted a lab experiment to measure the effects of exposure to ethnic and non-ethnic related Twitter feeds on Hispanic and national ethnic identification along with social presence. Findings reveal that there was no significant difference between those exposed to the ethnic-identity related Twitter feed compared to those exposed to the non-ethnic identity related Twitter feed, followed by the control group not exposed to the Twitter feed at all. Implications were discussed.

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References

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