The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Perceived Value and Perceived Risks on the Entrepreneurial Intentions of College Students Majoring in Art

창업의 지각된 가치와 위험이 예술전공 대학생 창업 의도에 미치는 영향에 관한 연구

  • 김혜진 (공주대학교 도자문화융합디자인학과) ;
  • 정지복 (공주대학교 산업유통학과)
  • Received : 2022.11.21
  • Accepted : 2023.01.09
  • Published : 2023.01.31
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Abstract

This study tried to understand the effect of the perceived value and perceived risks of start-up on the entrepreneurial intentions of college students majoring in the arts, and analyzed the difference between the start-up experience of family and the degree of entrepreneurial intention according to the sub-major. Studies have shown that the perceived value of a startup has a significant impact on the intention of starting a business, and among the perceived risk factors of a startup, financial risk has a significant impact on the intention to start a business, but social risk factors and career risk factors do not have a significant impact. In addition, among the sub-majors in the art department, the craft major was found to have a higher entrepreneurial intention than other majors, and college students who indirectly experienced the start-up of their family had higher entrepreneurial intentions than college students who did not, and the presence or absence of the entrepreneurial experience of family had a modulating effect in the relationship between the perceived value and the perceived risks on the entrepreneurial intention.

본 연구는 창업의 지각된 가치와 지각된 위험이 예술전공 대학생의 창업의도에 미치는 영향을 알아보고 부모·형제의 창업경험과 세부전공에 따른 창업의도 정도의 차이를 분석하였다. 연구결과 창업의 지각된 가치는 창업의도에 유의한 영향을 주는 것으로 나타났으며 창업의 지각된 위험의 구성요인 중에서 재무적 위험은 창업의도에 유의한 영향을 주지만 사회적 위험요인과 경력 위험요인은 유의한 영향을 주지 않는 것으로 나타났다. 또한, 예술계열의 세부전공 중에서 공예전공 대학생은 다른 전공에 비하여 창업의도가 높은 것으로 나타났고 부모·형제의 창업을 간접적으로 경험한 대학생이 그렇지 않은 대학생에 비하여 창업의도가 높으며 부모·형제의 창업경험 유무는 창업의 지각된 가치와 지각된 위험이 창업의도에 미치는 영향관계에서 조절효과를 갖는 것으로 나타났다.

Keywords

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