International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda (School of Industrial Management; Korea University of Technology and Education(KOREATECH))
  • Received : 2023.04.07
  • Accepted : 2023.05.11
  • Published : 2023.06.30
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Abstract

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

Keywords

References

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