한국가정과교육학회지 (Journal of Korean Home Economics Education Association)

한국가정과교육학회 (Korea Home Economics Education Association)
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성인 소비자 대상 Focus Group Interview를 반영한 식물성 대체우유의 바른 이용을 위한 카드뉴스 교육자료 개발

Development of Card News as an Educational Material for the Proper Use of Plant-Based Milk Alternatives Reflecting Adult Consumption Characteristics through Focus Group Interview

  • 김선효 (공주대학교 기술.가정교육과 )
  • Kim, Sun Hyo (Dept. of Technology and Home Economics Education, Kongju National University)
  • 투고 : 2023.02.21
  • 심사 : 2023.03.21
  • 발행 : 2023.03.31
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초록

본 연구는 우유, 두유, 기타 식물성 대체우유에 대한 객관적 이해를 바탕으로 식물성 대체우유를 바르게 이용하도록 돕기 위한 교육자료로써 카드뉴스를 개발하였다. FGI 대상자는 우유, 두유, 기타 식물성 대체우유 중 한 가지라도 최근 3개월 이내에 직접 구입하여 한 달에 한 번 이상 섭취한 사람이며 이들 중 두 가지 이상 섭취한 경우에는 섭취 빈도가 높은 것에 배정하였다. 이 기준에 맞는 19~65세 미만 남녀 17명(남자 9명과 여자 8명)을 편의추출법으로 선정하여 대상자를 구성하였다. 면담은 연령대별로 나누어 연구자가 대면이나 ZOOM으로 가이드라인에 따라 진행하였다. FGI를 통해 식물성 대체우유에 대해 대상자가 궁금해하거나 바른 소비를 위해 알아야 하는 정보를 선정하였다. 선정된 정보를 중심으로 쉽고 간결하게 콘텐츠를 구성한 후 식물성 대체우유의 주 소비자인 MZ 세대의 감각에 맞춰 디자인하여 온라인에서도 활용할 수 있는 10 페이지 분량의 카드뉴스를 완성하였다. 카드뉴스 콘텐츠 제작 시 최신 학술 동향을 담도록 하였으며 카드뉴스 시안에 대하여 전문가 자문 및 잠재 소비자 검토를 받아 수정과정을 거쳤다. 이상에서 본 연구를 통해 식물성 대체우유에 관한 카드뉴스 형식의 교육자료를 개발하였으며, 앞으로도 빠르게 변화하고 있는 식품 소비 트렌드를 반영한 교육자료 개발과 공급이 활성화되고 가정 교과 및 학교 밖 식생활교육에서도 관련 연구와 적용에 발맞춰나가야 할 것으로 생각된다.

This study aimed to develop educational material on the proper use of plant-based milk alternatives in the form of a card news, based on a focus group interview(FGI) with adult consumers. The FGI participants were individuals who had directly purchased cow's milk, soy milk, or other plant-based milk alternatives within the past three months and consumed them at least once a month. The study consisted of 17 adults between the ages of 19 and 63 years who met these criteria(9 males and 8 females). It was identified what participants were curious about, interested in, and needed information regarding the proper use of plant-based milk alternatives through FGI. A 10-page card news was developed that was highly usable, taking into account the FGI results and the latest literature. In conclusion, this study developed a card news aimed at promoting the proper use of plant-based milk alternatives, which can be easily disseminated online in line with the trends in food consumption and digitization. The results of this study suggest that the continuous development and distribution of educational materials that reflect food consumption trends and maximize their usability should be provided for dietary life education, such as school subjects or out-of-school programs.

키워드

과제정보

본 연구는 2021년 우유자조금관리위원회의 지원을 받아 이루어졌음(2021-0591-01).

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