International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The Impact of Franchise Education on Corporate Performance and CEO Competency

  • Jun-Young Lee (Department of Immersive Content Convergence, Graduate School of Kwangwoon University) ;
  • Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • Received : 2023.05.08
  • Accepted : 2023.05.18
  • Published : 2023.08.31
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Abstract

The purpose of this paper is to divide franchise education and restaurant education programs into three factors: educational content, educational techniques, and educational environment. After completing the franchise curriculum, we will identify what educational programs affect corporate performance and CEO's capabilities. A total of 99 copies were used as statistical analysis data by conducting a survey of those who completed the training from May 01 to May 15, 2023. The survey used the Likert 5-point scale, and for data analysis, hypothesis verification was conducted using frequency analysis, demographic analysis, and reliability analysis using SPSS23. As a result, it was confirmed that all three factors of franchise education are factors that affect performance and competency. Therefore, among franchise education programs, it is necessary to be faithful to the contents of education, use appropriate educational techniques, and prepare an educational environment well.

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References

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