Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Characteristics of Sustainable Fashion Design -Focused on the Extension of the Use Period of Clothes-

지속가능한 패션디자인 특성에 관한 연구 -의복의 수명주기 연장을 중심으로-

  • Bo Ae Hwang (Dept. of Fashion Industry, Ewha Womans University) ;
  • Jung Soo Lee (Dept. of Fashion Industry, Ewha Womans University)
  • 황보애 (이화여자대학교, 의류산업학과) ;
  • 이정수 (이화여자대학교, 의류산업학과)
  • Received : 2023.06.28
  • Accepted : 2023.08.18
  • Published : 2023.09.30
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Abstract

This study proposes the practical design elements of sustainable fashion by understanding the values of the MZ generation and analyzing the design characteristics that can extend the life of clothing. The theoretical concept of sustainable fashion through previous studies was reviewed and in-depth interviews were conducted with the MZ generation on "design characteristics of clothes that they have actually used for a long time." The result was drawn by approaching the constant comparison method through the qualitative methodology. As a result of the study, the design characteristics of clothes that can be worn for a long time are as follows. First, simple design pursues simplicity that is not excessive to the essential characteristics of clothes. Second, sturdy material is durable and not easily damaged. The clothing storage method and laundry method were also factors that could extend the life of the garment. Third, emotional design is a design that fits well with your mood and body type and gives a special meaning to your emotions. This study is meaningful in suggesting elements necessary for extending the life cycle of clothing and providing basic data that can be applied to the practical design steps of the fashion industry.

Keywords

References

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