International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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The study on Analysis of factors of restaurant start-ups using big data

  • JINHO LEE (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University) ;
  • Sung woo Park (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University) ;
  • Gi-Hwan Ryu (Department of Tourism and Food Industry, Graduate School of Smart Convergence, Kwangwoon University)
  • Received : 2023.08.08
  • Accepted : 2023.08.20
  • Published : 2023.09.30
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Abstract

The restaurant industry is an industry with low entry barriers, and furthermore, it is an indispensable industry in life. However, for the restaurant industry, it is necessary to start a business considering many factors. In particular, the comparative group for each restaurant industry is different, and the commercial area analysis should be analyzed differently. Moreover, counseling for restaurant start-ups is still sticking to how to start a restaurant by meeting with each franchise supervisor or counselor. Therefore, a restaurant start-up chatbot is needed for prospective restaurant founders, and a food tech chatbot is needed to collect basic data. Therefore, in this study, factors for restaurant start-ups were divided into youth, preliminary start-ups, menus, taste, and food. In the case of restaurant start-ups with low entry barriers, it was confirmed as the most preferred start-up by young people. However, indiscriminate restaurant start-ups not only increase the closing rate but also have a significant impact on household debt, so accurate consulting should be used to lower the closing rate and increase the success rate. Furthermore, theories and measures for food technologies such as chatbots should be further developed to obtain accurate information on franchise start-ups.

Keywords

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