Journal of Korean Library and Information Science Society (한국도서관·정보학회지)

Korean Library and Information Science Society (한국도서관·정보학회)
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A Study on the Characteristics of Popular YouTube Contents of University Library and Providing Strategies

대학도서관 인기 유튜브 콘텐츠 특성과 제공 전략에 관한 연구

  • 김지현 (전남대학교 문헌정보학과 )
  • Received : 2024.11.23
  • Accepted : 2024.12.16
  • Published : 2024.12.30
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Abstract

This study analyzed the topics, content, and viewer responses of YouTube content from major domestic university libraries, and sought to derive common characteristics of popular YouTube content from university libraries and discuss providing strategies. All 847 YouTube content and 8,394 user responses (likes, comments, etc.) from eight domestic university libraries were recorded and analyzed. As a result of the study, when analyzed by subject type, educational contents were provided more than others, followed by book contents and lecture contents. When analyzing the characteristics of the contents, the content of education (56.4%) was provided the most, followed by information (19.3%). When analyzing 'like' for the contents, interviews got more clicks of 'like' than others, followed by lectures, and educational contents. There were more positive 'comments' in interviews, library news, event information, and lectures than others. When conducting a statistical analysis, it was concluded that content with the characteristics of informativeness and communication had a statistically significant higher user response. Based on these research results, this study proposed several significant strategies to increase views and to receive positive responses from users.

이 연구는 국내 주요 대학도서관 유튜브 콘텐츠의 주제와 내용, 시청자 반응을 분석하여 대학도서관 유튜브 인기 콘텐츠의 공통된 특성을 도출하고 제공 전략을 논의하고자 하였다. 국내 8개 대학도서관의 847개 유튜브 콘텐츠와 8,394개의 이용자 반응(좋아요, 댓글 등)을 모두 기록하여 분석하였다. 연구결과로 주제 유형별로 분석하였을 때, 이용교육 콘텐츠가 가장 많은 제공되었고 이어서 도서내용, 강연 콘텐츠 순으로 제공되었다. 내용적 특성을 살펴보면 교육성(56.4%) 내용이 가장 많았고, 정보성(19.3%)이 뒤를 이었다. 콘텐츠에 대한 '좋아요'를 분석하였을 때, 인터뷰, 강연, 그리고 이용교육 콘텐츠에 '좋아요'의 클릭 수가 많았다. 인터뷰, 도서관 관한 소식, 행사안내, 강연 등에 긍정적 '댓글'이 많았다. 통계분석을 하였을 때 정보성과 소통성 특성의 콘텐츠에 통계적으로 유의하게 이용자 반응이 높았다. '좋아요'와 '조회수'에 대한 통계분석에서는 도서관 소식, 인터뷰, 강연 콘텐츠가 이용자 반응이 더 높은 콘텐츠라는 결론을 내렸다. 이러한 연구 결과를 바탕으로 대학도서관 유튜브 콘텐츠의 조회수를 높이고 이용자들에게 좋은 반응을 얻을 수 있는 전략을 제안하였다.

Keywords

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