경영정보학연구 (Information Systems Review)

  • 제26권4호
  • /
  • Pages.265-288
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  • 2024
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  • 2982-6551(pISSN)
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  • 2982-6837(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
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이슬람 사회의 성별에 따른 SNS 자기 노출에 영향을 미치는 요인

Factors Affecting Self-disclosure on SNS by Gender in an Islamic Society

  • Eujung Shin (Department of Korean Language and Literature, Chungbuk National University) ;
  • Jamol Sattorov (Department of Management Information Systems, Chungbuk National University) ;
  • DongBack Seo (Department of Management Information Systems, Chungbuk National University)
  • 투고 : 2024.09.19
  • 심사 : 2024.11.18
  • 발행 : 2024.11.30
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⟨ 이전 논문 다음 논문 ⟩

초록

본 논문은 이슬람 사회인 우즈베키스탄에서 소셜 네트워킹(SNS) 사용자가 자기 노출을 하는 데에 영향을 미치는 요인을 남성과 여성으로 나누어 살펴보고 비교하는 것을 목적으로 한다. 이슬람 국가에서는 남성과 여성에게 요구되는 사회적 규범이 다르다. 남성에 대한 규범은 비이슬람 사회에서 요구되는 것과 크게 다르지 않은 반면, 여성의 경우는 제약이 많다. 여성은 특히 가족 외의 남성과 만나거나 대화하는 것이 어려울 때가 많은데, 성별에 따라 달리 적용되는 이러한 이슬람 사회의 규범이 SNS의 사용에도 영향을 미칠 것이라 가정할 수 있다. 따라서 본 연구에서는 이슬람 사회인 우즈베키스탄의 SNS 사용자들을 남성과 여성으로 나누어 SNS 상에서 자기를 노출하는 데에 영향을 미치는 요인을 프라이버시 계산 이론에 근거하여 연구 모형을 개발하였다. 그 외에도 연구 모형 개발에는 이슬람 사회의 다른 규범도 반영하였다. 이슬람 사회의 특징과 규범을 반영한 연구 모형을 토대로 하여 설문지를 통해 우즈베키스탄의 SNS 사용자 261명의 응답 데이터를 수집, 분석하여 남성 집단과 여성 집단의 다른 점과 비슷한 점을 비교 분석하였다.

The number of Social Networking Sites (SNS) users has been increased in Uzbekistan as those in other societies. In this paper, we investigate SNS users' self-diclosures in Uzbekistan dividing into two groups, male and female. Uzbekistan as an Islamic society requires different social rules and norms by gender, especially meeting with people outside of their family members. These requirements for male are not so much different from those in other societies. On the other hands, they are much more strict for female than those in other societies, for instance, interacting with other males out of their family members is not easy. For this reason, there might be different factors affecting their self-disclosures when they use SNS between two groups. This paper investigate factors that affect self-disclosure on SNS and compare male and female groups in Uzbekistan based on privacy calculus theory. Furthermore, two factors (private relationship benefit and narcissism) that are related to Ismaic culture are included in the research model. The survey data of 261 respondents are analyzed to compare similarities and differences between male and female groups in Uzbekistan.

키워드

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