한류 확산 속 한복 연구의 동향과 핵심 변수 분석 - 질적 메타분석 -

Trends and key variables in Hanbok research amidst the rise of K-wave - Insights from qualitative meta-analysis -

This study systematically analyzes research trends and significant themes in academic studies on Hanbok, Korea's traditional attire, published between 2015 and 2024. Recognizing Hanbok's evolving role as both a cultural icon and a modern fashion item, it broadens the scope of prior research, which predominantly focused on design and pattern analysis. A qualitative meta-analysis of 230 academic papers indexed in the Korea Citation Index was conducted using the MAXQDA program. The findings show a steady increase in scholarly interest in Hanbok over the past decade, with a peak in 2020. Furthermore, the study categorizes Hanbok research into six key areas: design and patterns, consumer behavior and tourism, literature reviews, case studies, education, and digital technologies. Notably, the multidisciplinary nature of Hanbok research includes growing interest in its fusion with digital technologies, such as virtual reality and the metaverse, suggesting future directions for digitalization and global presence. This research highlights Hanbok's expanding significance in both traditional culture and modern contexts, positioning it as an important cultural icon in domestic and international markets. The study emphasizes the need for further exploration into under-explored areas, such as Hanbok's role in global tourism and adaptation to digital environments. Practical applications include opportunities for the Hanbok industry to leverage digital platforms, cultural tourism, and personalized marketing strategies. This study provides a valuable foundation for future research on Hanbok's global reception and continued development as a cultural and commercial asset.