The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Spread of YouTube Political Issues and the Attribution of the Issue, Focusing on the Issue of the Constitutional Court's Ruling on the 'Complete deprivation of prosecutorial powers' Act

유튜브 정치 이슈의 확산 양산과 이슈 속성 연구: '검수완박' 법안 헌법재판소 판결 이슈를 중심으로

  • 조인숙 (국민대학교 미디어광고학부) ;
  • 홍주현 (국민대학교 미디어 광고학부)
  • Received : 2023.10.07
  • Accepted : 2023.11.05
  • Published : 2024.01.31
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Abstract

In a situation where news usage through YouTube is rapidly increasing, this study investigated which attributes of issues news producers prominently report on based on the two-stage agenda setting theory to empirically investigate the influence of various news producers on YouTube. Through the research results, we confirmed that broadcasters have the influence to set the agenda and form public opinion on YouTube, and discovered the possibility of a two-stage agenda setting effect occurring in the YouTube environment. We criticized whether news producers abuse emotional words due to their partisanship when reporting political issues, and discussed that an emotional approach to political issues can have a negative impact on news users' perception of reality.

유튜브를 통한 뉴스 이용률이 급증하는 상황에서 본 연구는 유튜브에서 여러 뉴스생산자의 영향력을 실증적으로 규명하기 위해 2단계 의제 설정 이론을 기반으로 뉴스생산자들이 이슈의 어떤 속성을 두드러지게 보도하는지 조사했다. 연구 결과를 통해 방송사가 유튜브에서도 의제를 설정하고 여론을 형성할 수 있는 영향력을 보유하고 있음을 확인했고, 유튜브 환경에서 2단계 의제 설정 효과가 발생할 가능성을 발견했다. 뉴스생산자들이 정치 이슈를 보도할 때 뉴스생산자의 정파성이 작용해 감정적인 단어를 남용하는 것은 아닌지 비판하고, 정치 이슈에 대한 정서적 접근이 뉴스 이용자의 현실 인식에 부정적 영향을 미칠 수 있다는 것을 논의했다.

Keywords

Acknowledgement

이 논문은 2023년 방송문화진흥회의 연구지원에 의하여 연구되었음

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