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한국 소프트웨어서비스 기업 경쟁력 분석

Analyzing the Competitiveness of Korean Software Service Companies

  • 투고 : 2024.02.01
  • 심사 : 2024.06.21
  • 발행 : 2024.08.31

초록

초연결성에 기반한 지능화 혁명의 확산을 특징으로 하는 4차 산업혁명은 전 산업에 걸쳐 경쟁력 강화와 신성장 동력 확보를 위한 디지털 전환을 요구하고 있다. 이러한 전환을 위해서는 산업 내 소프트웨어 역량의 내재화와 산업별 수요에 대응하는 소프트웨어 기업의 경쟁력 강화가 필요하다. 이에, 본 연구는 국내 소프트웨어서비스 기업의 경쟁력을 어떻게 측정하고 현재 상태를 객관적으로 평가할 수 있을까라는 연구 질문에서 출발한다. 비즈니스 모델, 소프트웨어 서비스, 기업 경쟁력에 관한 문헌을 면밀히 검토하여 국내 소프트웨어 서비스 기업의 공급 경쟁력을 정량적으로 진단할 수 있는 프레임워크를 설계한다. 유통 가능한 완제품의 성숙도를 중심으로 한 가치 창출, 파트너 협업 생태계 구축 능력을 중심으로 한 가치 제공, 재무 운영 현황을 기반으로 한 가치 포착의 세 가지 측면에서 경쟁력을 측정하는 방법을 제안한다. 소프트웨어서비스 기업을 정의한 후 조사 대상 모집단을 구성하고 대표 품목과 매출 분포에 비례한 표본을 설계하여 2,402개의 유효한 기업 표본을 대상으로 정량 조사를 실시하였으며, 기업 경쟁력 현황과 성과와의 관계를 분석하였다. 이러한 분석 결과를 바탕으로, 국내 소프트웨어서비스 기업의 경쟁력 도약을 위한 이론적, 실무적 시사점을 도출한 후, 이를 뒷받침하는 실질적인 모범사례를 논의해 본다.

The fourth industrial revolution, characterized by an expansion of the intelligence revolution based on hyper-connectivity, demands digital transformation across all industries to enhance competitiveness and secure new growth engines. To facilitate this transformation, there is a need to internalize software capabilities within industries and strengthen the competitiveness of software firms in response to sector-specific demands. Thus, this study originates from the research question: how can the competitiveness of domestic software service companies be measured and objectively evaluated? By conducting a thorough review of the literature on business models, software services, and corporate competitiveness, this research aims to design a framework for quantitatively assessing the supply competitiveness of domestic software service firms. The proposed methodology involves evaluating competitiveness through three dimensions: value creation centered on the maturity of marketable finished products, value provision centered on the capability to build partner collaboration ecosystems, and value capture based on financial operational status. Following the definition of software service companies, a target population for the study was established, and a sample proportionate to representative items and revenue distribution was designed. A quantitative survey was conducted with 2,402 valid corporate samples, analyzing the relationship between corporate competitiveness and performance. Based on these analytical results, theoretical and practical implications for the advancement of competitiveness among domestic software service companies are derived, and practical exemplary cases supporting these implications are discussed.

키워드

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