산업융합연구 (Journal of Industrial Convergence)

  • 제22권3호
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  • Pages.27-37
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  • 2024
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  • 2635-8875(pISSN)
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  • 2672-0124(eISSN)
대한산업경영학회 (DAEHAN Society of Industrial Management)
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유도 참여자의 커뮤니티 특성과 지속참여의도의 관계: VAB모델을 중심으로

The Relationship Between Community Characteristics and Participate Continuously of Judo Participants: Focusing on the Value-Attitude-Behavior(VAB)

  • 김시원 (한국체육대학교 일반대학원) ;
  • 김일광 (한국체육대학교 스포츠산업학과)
  • Si-Won Kim (Graduate School of Korea National Sport University) ;
  • Ilgwang Kim (Department of Sport Industry, Korea National Sport University)
  • 투고 : 2024.01.07
  • 심사 : 2024.03.20
  • 발행 : 2024.03.28
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초록

본 연구의 목적은 유도 참여자의 커뮤니티 특성이 가치, 태도, 행동(VAB) 및 지속참여의도에 미치는 영향을 분석하는 것이다. 연구대상 표집은 편의표본추출법(n=192)을 사용하였으며, SPSS 26.0과 AMOS 26.0을 사용하여 확인적 요인분석, 상관관계 분석, 구조방정식 모델링을 실시하였다. 본 연구의 결과는 다음과 같다. 1) 유도 참여자의 커뮤니티 속성 중 평판, 즐거움, 상호작용, 사회적 연결감은 유의한 영향을 미쳤다. 2) 가치-태도-행동(VAB)은 위계적으로 유의미한 영향을 미치는 것으로 나타났다. 3) 행동 의도는 지속 의도에 유의미한 영향을 미치는 것으로 나타났다. 이를 통해 유도 커뮤니티는 참여자의 유도참여를 높이기 위해 긍정적인 가치를 창출할 수 있는 참여자 중심의 조직문화를 구축할 필요가 있다.

The purpose of this study was to analyze the impact of community characteristics of induced participants on values, attitudes, and behaviors (VAB) and intention to continue participation. Convenience sampling (n=192) was used to sample the research subjects, and confirmatory factor analysis, correlation analysis, and structural equation modeling were conducted using SPSS 26.0 and AMOS 26.0. The results of this study are as follows. 1) Among the community attributes of the participants, reputation, enjoyment, interaction, and social connection had a significant impact. 2) Value-Attitude-Behavior (VAB) was found to have a significant hierarchical impact. 3) Behavioral intention was found to have a significant effect on continuation intention. Through this, the Judo community needs to build a participant-centered organizational culture that can create positive value in order to increase participants' participation in Judo.

키워드

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