Asia pacific journal of information systems

  • 제34권3호
  • /
  • Pages.837-875
  • /
  • 2024
  • /
  • 2288-5404(pISSN)
  • /
  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
권호 표지
DOI QR코드

DOI QR Code

A Digital Transformation in Action: Assessing the Impact of Information System Capabilities on Firm Performance through the Lens of Innovation and Business Process Performance and Moderating Role of Entrepreneurial Marketing in Indian SMEs

  • Manigandan R. (VIT Business School, Vellore Institute of Technology University) ;
  • Naga Venkata Raghuram J. (VIT Business School, Vellore Institute of Technology University)
  • 투고 : 2024.02.05
  • 심사 : 2024.06.25
  • 발행 : 2024.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study investigates the impact of information system capabilities (infrastructure capability, human resource capability, administrative capability) on firm performance with a dual mediating effect of innovation and business process performance and the moderating effect of entrepreneurial marketing in Indian SMEs. Based on the resource-based view theory, the conceptual framework has been developed. The structural equation modelling was utilized for the sample of 285 responses. The results demonstrate that information system capabilities positively impact firm performance. This research fills a gap in the literature by investigating the relationship between information system capabilities, business process performance, innovation performance, entrepreneurial marketing and firm performance. Additionally, innovation performance and business process performance have a significant mediating effect between information system capabilities and firm performance. Entrepreneurial marketing has a positive moderating effect on the relationship between information system capabilities and firm performance. this study provides valuable insights for practitioners and managers regarding information system capabilities in SMEs. This study builds a multi-dimensional hypothesized model, including mediating and moderating roles affecting the relationships.

키워드

참고문헌

  1. Abdal, M., Alzuod, K., Faizal, M., Isa, M., Zubaidah, S., and Othman, B. (2017). International Review of Management and Marketing Intellectual Capital, Innovative Performance and the Moderating Effect of Entrepreneurial Orientation among Small and Medium-sized Enterprises in Jordan. International Review of Management and Marketing, 7(2), 308-314.
  2. Acciarini, C., Borelli, F., Capo, F., Cappa, F., and Sarrocco, C. (2022). Can digitalization favour the emergence of innovative and sustainable business models? A qualitative exploration in the automotive sector. Journal of Strategy and Management, 15(3), 335-352. https://doi.org/10.1108/JSMA-02-2021-0033
  3. Adam, S., Fuzi, N. M., Ramdan, M. R., Isa, R. M., Ismail, A. F. M. F., Hashim, M. Y., Ong, S. Y. Y., and Ramlee, S. I. F. (2022a). Entrepreneurial orientation and organizational performance of online business in Malaysia: The mediating role of the knowledge management process. Sustainability (Switzerland), 14(9). https://doi.org/10.3390/su14095081
  4. Adam, S., Fuzi, N. M., Ramdan, M. R., Isa, R. M., Ismail, A. F. M. F., Hashim, M. Y., Ong, S. Y. Y., and Ramlee, S. I. F. (2022b). Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia: The Mediating Role of the Knowledge Management Process. Sustainability (Switzerland), 14(9). https://doi.org/10.3390/su14095081
  5. Aftab, J., Veneziani, M., Sarwar, H., and Ishaq, M. I. (2022). Organizational ambidexterity, firm performance, and sustainable development: Mediating role of entrepreneurial orientation in Pakistani SMEs. Journal of Cleaner Production, 367, 132956. https://doi.org/10.1016/j.jclepro.2022.132956
  6. AlMuhayfith, S., and Shaiti, H. (2020). The impact of enterprise resource planning on business performance: With the discussion on its relationship with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 87. https://doi.org/10.3390/JOITMC6030087
  7. Alqahtani, N., Uslay, C., and Yeniyurt, S. (2022). Entrepreneurial marketing and firm performance: scale development, validation, and empirical test. Journal of Strategic Marketing, 1-22. https://doi.org/10.1080/0965254X.2022.2059773
  8. Alshahrani, M. A., Yaqub, M. Z., and Alabdali, M. A. (2024). Examining the role of intellectual capital in maturing sustainable competitive advantage through enkindling innovations in SMEs: the moderating role of entrepreneurship-orientation. Journal of Intellectual Capital, 25(2/3), 328-359. https://doi.org/10.1108/JIC-05-2023-0111
  9. Alsharari, N. M., Al-Shboul, M., and Alteneiji, S. (2020). Implementation of cloud ERP in the SME: evidence from UAE. Journal of Small Business and Enterprise Development, 27(2), 299-327. https://doi.org/10.1108/JSBED-01-2019-0007
  10. Altinay, L., Madanoglu, M., De Vita, G., Arasli, H., and Ekinci, Y. (2016). The Interface between Organizational Learning Capability, Entrepreneurial Orientation, and SME Growth. Journal of Small Business Management, 54(3), 871-891. https://doi.org/10.1111/jsbm.12219
  11. Alvarez, S. A., and Busenitz, L. W. (2001). The entrepreneurship of resource-based theory. Journal of Management, 27(6), 755-775. https://doi.org/10.1177/014920630102700609
  12. Apostolopoulos, N., and Liargovas, P. (2016). Regional parameters and solar energy enterprises: Purposive sampling and group AHP approach. International Journal of Energy Sector Management, 10(1), 19-37. https://doi.org/10.1108/IJESM-11-2014-0009
  13. Aydiner, A. S., Tatoglu, E., Bayraktar, E., and Zaim, S. (2019). Information system capabilities and firm performance: Opening the black box through decision-making performance and business-process performance. International Journal of Information Management, 47, 168-182. https://doi.org/10.1016/j.ijinfomgt.2018.12.015
  14. Ben Amara, D., Hong, C., and Hafeez, M. (2019). Evaluating the eco-innovation strategy in business opportunity identification-enterprise business growth nexus Evaluating the eco-innovation strategy in BOI 273. In Int. J. Information Systems and Change Management, 11(3-4), 272-291.
  15. Bogatyreva, K., Beliaeva, T., Shirokova, G., and Puffer, S. M. (2017). As Different as Chalk and Cheese? The Relationship Between Entrepreneurial Orientation and SMEs' Growth: Evidence from Russia and Finland. Journal of East-West Business, 23(4), 337-366. https://doi.org/10.1080/10669868.2017.1345819
  16. Bujan, I. (2020). Entrepreneurial orientation and socioemotional dimensions in small family hotels: do they impact business performance? In Economic Research-Ekonomska Istrazivanja (Vol. 33, Issue 1, pp. 1925-1942). Taylor and Francis Ltd. https://doi.org/10.1080/1331677X.2020.1763824
  17. Cao, Y., and Cao, C. (2020). The intelligent monitoring method for bidirectional referral information resource in hospital based on big data. In Int. J. Information Systems and Change Management (Vol. 12, Issue 1). Retrieved from http://www.chronicdisease.org/mpage/domain4 https://doi.org/10.1504/IJISCM.2020.112031
  18. Carballo-Penela, A., Ruzo-Sanmartín, E., Álvarez-González, P., and Paillé, P. (2023). How do GHRM practices influence firms' economic performance? A meta-analytic investigation of the role of GSCM and environmental performance. Journal of Business Research, 165, 113984. https://doi.org/10.1016/j.jbusres.2023.113984
  19. Chakrabarti, A. B., and Mondal, A. (2020). The effect of institutional transition on entrepreneurial orientation of family businesses: Evidence from India. International Journal of Entrepreneurial Behaviour and Research, 26(1), 76-97. https://doi.org/10.1108/IJEBR-05-2017-0179
  20. Chatterjee, S., Chaudhuri, R., and Vrontis, D. (2022). Does remote work flexibility enhance organization performance? Moderating role of organization policy and top management support. Journal of Business Research, 139, 1501-1512. https://doi.org/10.1016/j.jbusres.2021.10.069
  21. Chatterjee, S., Chaudhuri, R., Vrontis, D., and Giovando, G. (2023). Digital workplace and organization performance: Moderating role of digital leadership capability. Journal of Innovation & Knowledge, 8(1), 100334. https://doi.org/10.1016/j.jik.2023.100334
  22. Chatterjee, S., Dutta Gupta, S., and Upadhyay, P. (2020). Technology adoption and entrepreneurial orientation for rural women: Evidence from India. Technological Forecasting and Social Change, 160, 120236. https://doi.org/10.1016/j.techfore.2020.120236
  23. Chavez, R., Yu, W., Jacobs, M. A., and Feng, M. (2017). Manufacturing capability and organizational performance: The role of entrepreneurial orientation. International Journal of Production Economics, 184, 33-46. https://doi.org/10.1016/j.ijpe.2016.10.028
  24. Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., and Wang, L. C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 41, 745-783. https://doi.org/10.1007/s10490-023-09871-y
  25. Ciasullo, M. V., Montera, R., Mercuri, F., and Mugova, S. (2022). When Digitalization Meets Omnichannel in International Markets: A Case Study from the Agri-Food Industry. Administrative Sciences, 12(2). https://doi.org/10.3390/admsci12020068
  26. Cubillas-Para, C., Tomaseti-Solano, E., and Madrid-Guijarro, A. (2023). How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco-innovations? Business Strategy and the Environment, 33(3), 2533-2545. https://doi.org/10.1002/bse.3614
  27. Davvetas, V., Sichtmann, C., Saridakis, C., and Diamantopoulos, A. (2023). The global/local product attribute: Decomposition, trivialization, and price trade-offs in emerging and developed markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031x221143095
  28. De Giuseppe, T., Ianniello, A., and Corona, F. (2019). Flipped inclusion: between Europe plans and complex blended learning in the knowledge economy. In Int. J. Information Systems and Change Management (Vol. 11). https://doi.org/10.1504/IJISCM.2019.107521
  29. Deku, W. A., Wang, J., and Das, N. (2023). Innovations in entrepreneurial marketing dimensions: evidence of Halal food SMES in Ghana. Journal of Islamic Marketing, 14(3), 680-713. https://doi.org/10.1108/JIMA-03-2021-0098
  30. Deslatte, A., and Swann, W. L. (2020). Elucidating the Linkages Between Entrepreneurial Orientation and Local Government Sustainability Performance. American Review of Public Administration, 50(1), 92-109. https://doi.org/10.1177/0275074019869376
  31. Diabate, A., Sibiri, H., Wang, L., and Yu, L. (2019). Assessing SMEs' sustainable growth through entrepreneurs' ability and entrepreneurial orientation: An insight into SMEs in Côte d'Ivoire. Sustainability (Switzerland), 11(24). https://doi.org/10.3390/su11247149
  32. Lee, D. H., and Dedahanov, A. (2014). Firm performance and entrepreneurial, market and technology orientations in korean technology intensive smes. Asian Social Science, 10(22), 37-47. https://doi.org/10.5539/ass.v10n22p37
  33. Dreshpak, V. M. (2019). Transformation of subjects of public communication in innovative information space of modern Ukraine. In Int. J. Information Systems and Change Management, 11(3-4), 292-309. https://doi.org/10.1504/IJISCM. 2019.107518
  34. Dubey, R., Gunasekaran, A., Childe, S. J., Blome, C., and Papadopoulos, T. (2019). Big data and predictive analytics and manufacturing performance: Integrating institutional theory, resource-based view and big data culture. British Journal of Management, 30(2), 341-361. https://doi.org/10.1111/1467-8551.12355
  35. Eggers, F., Kraus, S., Hughes, M., Laraway, S., and Snycerski, S. (2013). Implications of customer and entrepreneurial orientations for SME growth. Management Decision, 51(3), 524-546. https://doi.org/10.1108/00251741311309643
  36. Elgarhy, S. D., and Abou-Shouk, M. (2023). Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance: The mediating effect of sustainable competitive advantage. International Journal of Contemporary Hospitality Management, 35(6), 1986-2004. https://doi.org/10.1108/IJCHM-04-2022-0508
  37. Elia, G., Margherita, A., and Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, 119791. https://doi.org/10.1016/j.techfore.2019.119791
  38. Evers, N., Ojala, A., Sousa, C. M. P., and Criado-Rialp, A. (2023). Unraveling business model innovation in firm internationalization: A systematic literature review and future research agenda. Journal of Business Research, 158, 113659. https://doi.org/10.1016/j.jbusres.2023.113659
  39. Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., and Khan, R. S. (2021a). Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities. PLoS ONE, 16(4). https://doi.org/10.1371/journal.pone.0247320
  40. Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., and Khan, R. S. (2021b). Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities. PLoS ONE, 16(4). https://doi.org/10.1371/journal.pone.0247320
  41. Fornell, C., and Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
  42. Garg, P., Gupta, B., Chauhan, A. K., Sivarajah, U., Gupta, S., and Modgil, S. (2021). Measuring the perceived benefits of implementing blockchain technology in the banking sector. Technological Forecasting and Social Change, 163, 120407. https://doi.org/10.1016/j.techfore.2020.120407
  43. Gbandi, E. C., and Oware, U. P. (2023). Entrepreneurial Marketing: A Panacea for Market Performance of Small-Sized Enterprises (SSEs) in Benin City, Nigeria. Sriwijaya International Journal of Dynamic Economics and Business, 6(4), 341-358. https://doi.org/10.29259/sijdeb.v6i4.341-358
  44. Gilmore, A. (2011). Entrepreneurial and SME marketing. Journal of Research in Marketing and Entrepreneurship, 13(2), 137-145. https://doi.org/10.1108/14715201111176426
  45. Gupta, R., Pandey, R., and Sebastian, V. J. (2021). International Entrepreneurial Orientation (IEO): A bibliometric overview of scholarly research. Journal of Business Research, 125, 74-88. Elsevier Inc. https://doi.org/10.1016/j.jbusres.2020.12.005
  46. Gupta, S., Modgil, S., Gunasekaran, A., and Bag, S. (2020). Dynamic capabilities and institutional theories for Industry 4.0 and digital supply chain. Supply Chain Forum, 21(3), 139-157. https://doi.org/10.1080/16258312.2020.1757369
  47. Gupta, V., and Gupta, A. (2015). The concept of entrepreneurial orientation. Foundations and Trends in Entrepreneurship, 11(2), 55-137. https://doi.org/10.1561/0300000054
  48. Gupta, V. K., and Batra, S. (2016). Entrepreneurial orientation and firm performance in Indian SMEs: Universal and contingency perspectives. International Small Business Journal: Researching Entrepreneurship, 34(5), 660-682. https://doi.org/10.1177/0266242615577708
  49. Gupta, V. K., and Gupta, A. (2015). Relationship between entrepreneurial orientation and firm performance in large organizations over time. Journal of International Entrepreneurship, 13, 7-27. https://doi.org/10.1007/s10843-014-0138-0
  50. Hacioglu, G., Eren, S. S., Eren, M. S., and Celikkan, H. (2012). The Effect of Entrepreneurial Marketing on Firms' Innovative Performance in Turkish SMEs. Procedia - Social and Behavioral Sciences, 58, 871-878. https://doi.org/10.1016/j.sbspro.2012.09.1065
  51. Hair, J. F. (2014). A primer on partial least squares structural equations modeling (PLS-SEM). SAGE.
  52. Hair, J. F., Matthews, L. M., Matthews, R. L., and Sarstedt, M. (2017a). PLS-SEM or CB-SEM: updated guidelines on which method to use 'PLS-SEM or CB-SEM: updated guidelines on which method to use'. In Organizational Research Methods, MIS Quarterly, and International Journal, 1(2), 107-123. https://doi.org/10.1504/IJMDA.2017.087624
  53. Hair, J. F., Ringle, C. M., and Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202
  54. Hair, J. F., Risher, J. J., Sarstedt, M., and Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1, pp. 2-24). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
  55. Hanaysha, J. R. (2022). Exploring the Relationship Between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth. IIM Kozhikode Society and Management Review, 12(1), 22-38. https://doi.org/10.1177/22779752221125265
  56. Hendijani Fard, M., and Seyyed Amiri, N. (2018). The effect of entrepreneurial marketing on halal food SMEs performance. Journal of Islamic Marketing, 9(3), 598-620. https://doi.org/10.1108/JIMA-12-2016-0097
  57. Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
  58. Ho, J., Lu, C., and Lucianetti, L. (2021). Does engaging in corporate social responsibility activities influence firm performance? The moderating effects of risk preferences and performance measurement systems. Management Decision, 59(13), 15-37. https://doi.org/10.1108/MD-07-2020-0925
  59. Huang, Y., Li, P., Bu, Y., and Zhao, G. (2023). What entrepreneurial ecosystem elements promote sustainable entrepreneurship? Journal of Cleaner Production, 422, 138459. https://doi.org/10.1016/j.jclepro.2023.138459
  60. Hussain, Y., Abbass, K., Usman, M., Rehan, M., and Asif, M. (2022). Exploring the mediating role of environmental strategy, green innovations, and transformational leadership: the impact of corporate social responsibility on environmental performance. Environmental Science and Pollution Research, 29, 76864-76880. https://doi.org/10.1007/s11356-022-20922-7
  61. Jain, V., and Ajmera, P. (2021). DEMATEL Method for Evaluating FMS variables in the Indian Manufacturing Industry. International Journal of Process Management and Benchmarking, 11(6), 822-838. https://doi.org/10.1504/ijpmb.2020.10039303
  62. Kallab, T. El, and Salloum, C. (2017). Educational attainment, financial support and job creation across lebanese social entrepreneurships. Entrepreneurship Research Journal, 9(1). https://doi.org/10.1515/erj-2017-0087
  63. Kareem, H. M., Aziz, K. A., Maelah, R., Yunus, Y. M., Alsheikh, A., and Alsheikh, W. (2021). The influence of accounting information systems, knowledge management capabilities, and innovation on organizational performance in Iraqi SMEs. International Journal of Knowledge Management, 17(2), 1-32. https://doi.org/10.4018/IJKM.2021040104
  64. Karimi, A., Mahmood, and, Daryani, A., and Rahmani, S. (2021). The influence of entrepreneurial orientation on firm growth among Iranian agricultural SMEs: THE mediation role of entrepreneurial leadership and market orientation. Journal of Global Entrepreneurship Research, 11, 519-531. https://doi.org/10.1007/s40497-021-00282-1
  65. Khanboubi, F., and Boulmakoul, A. (2019). Digital transformation in the banking sector: surveys exploration and analytics. International Journal of Information Systems and Change Management, 11(2). https://doi.org/10.1504/IJISCM.2019.10026368
  66. Khayer, A., Jahan, N., Hossain, M. N., and Hossain, M. Y. (2021). The adoption of cloud computing in small and medium enterprises: A developing country perspective. VINE Journal of Information and Knowledge Management Systems, 51(1), 64-91. https://doi.org/10.1108/VJIKMS-05-2019-0064
  67. Kowalik, I., and Pleśniak, A. (2022). Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers. Entrepreneurial Business and Economics Review, 10(2), 163-185. https://doi.org/10.15678/EBER.2022.100210
  68. Kurnia Fitriati, T., Purwana, D., Dharmawan Buchdadi, A., and Kurniawan Subagja, I. (2020). Entrepreneurial Orientation and Sme Performance: Dynamic Capabilities As Mediation Study on Smes in Indonesia. KnE Social Sciences, 74-89. https://doi.org/10.18502/kss.v4i14.7860
  69. Li, H. H. JK., and Hua Tan, K. (2004). SMEs business growth model: a medium to big effort. Int. J. Management and Enterprise Development, 1(3). https://doi.org/10.1504/ IJMED.2004.004520
  70. Liu, N., Hu, H. and Wang Z. (2022). The relationship between institutional pressure, green entrepreneurial orientation, and entrepreneurial performance-the moderating effect of network centrality. Sustainability (Switzerland), 14(19), 12055. https://doi.org/10.3390/su141912055
  71. Liu, S., Yu, Q., Zhang, L., Xu, J., and Jin, Z. (2021). Does Intellectual capital investment improve financial competitiveness and green innovation performance? Evidence from renewable energy companies in China. Mathematical Problems in Engineering, 2021 1-13. https://doi.org/10.1155/2021/9929202
  72. Lukiyanto, K., Wijayaningtyas, M., Lukiyanto, K., and Wijayaningtyas, M. (2020). Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance. European Research Studies Journal, XXIII(1), 552-564. https://doi.org/10.35808/ersj/1571
  73. Luo, L., Guo, M., Huang, J., and Yang, J. (2022). Research on the effect of an entrepreneurial environment on college students' entrepreneurial self-efficacy: The mediating effect of entrepreneurial competence and moderating effect of entrepreneurial education. Sustainability (Switzerland), 14(11), 6744. https://doi.org/10.3390/su14116744
  74. Mahrous, A., Genedy, M. A., and Kalliny, M. (2020). The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt. Journal of Entrepreneurship in Emerging Economies, 12(5), 621-642. https://doi.org/10.1108/JEEE-08-2019-0115
  75. Majumdar, J. P., Kundu, G. K., and Manohar, B. M. (2019). Causes of reluctance of Indian manufacturing SMEs in adopting total quality management. International Journal of Services and Operations Management, 32(3), 362-386. https://doi.org/10.1504/IJSOM.2019.098355
  76. Makhlou, L., Meirun, T., Belaid, F., and Yaacob, N. A. (2021a). Impact of Green Entrepreneurship Orientation on Environmental Performance: The Natural Resource-Based View Perspective. https://doi.org/10.21203/rs.3.rs-166004/v1
  77. Maldonado-Guzman, G., Pinzon-Castro, S. Y., and Rodriguez-Gonzalez, R. M. (2019). Entrepreneurial orientation and innovation capabilities in Mexican small business. Journal of Management and Sustainability, 9(2), 151. https://doi.org/10.5539/jms.v9n2p151
  78. Manigandan Naga, R., Raghuram, V., and Ganesan, J. P. (n.d.). Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs.
  79. Manigandan, R., and Raghuram, J. N. V. (2024). Examining the pathways to success: investigating the mediating role of green innovation in the relationship between green entrepreneurial orientation, green organisational culture, and competitive advantage in the hotel industry. International Journal of Work Innovation, 5(2), 99-121. https://doi.org/10.1504/IJWI.2024.137821
  80. Manigandan, R., and Venkata Raghuram, N. (n.d.). International Journal of Intelligent Systems And Applications In Engineering Artificial Intelligence (AI) In Hotel Industry and Future Development: an Extensive In-Depth Literature Review and Bibliometric Analysis. In Original Research Paper International Journal of Intelligent Systems and Applications in Engineering IJISAE, 2022(4).
  81. McCartan, A. (2023). Marketing and performance in small firms: the role of networking. Journal of Research in Marketing and Entrepreneurship, 25(1), 150-182. https://doi.org/10.1108/JRME-01-2022-0007
  82. Mdoe, A., Kushwaha, B., and Mishra, A. (2024). Extending the reach of small-medium enterprises through new-age marketing technologies- drivers of adoption and its impact on business performance. International Journal of Technoentrepreneurship, 5(1). https://doi.org/10.1504/ijte.2024.10061544
  83. Meekaewkunchorn, N., Szczepańska-Woszczyna, K., Muangmee, C., Kassakorn, N., and Khalid, B. (2021). Entrepreneurial orientation and sme performance: The mediating role of learning orientation. Economics and Sociology, 14(2), 294-312. https://doi.org/10.14254/2071-789X.2021/14-2/16
  84. Mikalef, P., Islam, N., Parida, V., Singh, H., and Altwaijry, N. (2023). Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective. Journal of Business Research, 164. https://doi.org/10.1016/j.jbusres.2023.113998
  85. Miller, D., and Garnsey, E. (2000). Entrepreneurs and technology diffusion. How diffusion research can benefit from a greater understanding of entrepreneurship. In Technology in Society, 22. https://doi.org/10.1016/S0160-791X(00)00021-X
  86. Morris, M. H., Paul, G. W., Morris, H., and Paul, G. (1987). The Relationship between Marketing in Established Lirms 248 M. Business Venturing, 2. https://doi.org/10.1016/0883-9026(87)90012-7
  87. Morrish, S. C. (2011). Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship, 13(2), 110-119. https://doi.org/10.1108/14715201111176390
  88. Morrish, S. C., and Jones, R. (2020). Post-disaster business recovery: An entrepreneurial marketing perspective. Journal of Business Research, 113, 83-92. https://doi.org/10.1016/j.jbusres.2019.03.041
  89. Mukesh, H. V. (2022). Digital Transformation Taking Centre Stage: How Is Digital Transformation Reshaping Entrepreneurial Innovation? Journal of Entrepreneurship, 31(2), 364-401. https://doi.org/10.1177/09713557221097158
  90. Mustak, M., Salminen, J., Plé, L., and Wirtz, J. (2021). Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda. Journal of Business Research, 124, 389-404. https://doi.org/10.1016/j.jbusres.2020.10.044
  91. Nichifor, E., Lixăndroiu, R. C., Maican, C. I., Sumedrea, S., Chițu, I. B., Tecău, A. S., and Brătucu, G. (2022). Unlocking the entrepreneurial state of mind for digital decade: SMEs and digital marketing. Electronics (Switzerland), 11(15), 2358. https://doi.org/10.3390/electronics11152358
  92. Nikolakis, N., Catti, P., Chaloulos, A., van de Kamp, W., Coy, M. P., and Alexopoulos, K. (2024). A methodology to assess circular economy strategies for sustainable manufacturing using process eco-efficiency. Journal of Cleaner Production, 445, 141289. https://doi.org/10.1016/j.jclepro.2024.141289
  93. Nor-Aishah, H., Ahmad, N. H., and Thurasamy, R. (2020). Entrepreneurial leadership and sustainable performance of manufacturing SMEs in Malaysia: The contingent role of entrepreneurial bricolage. Sustainability (Switzerland), 12(8), 3100. https://doi.org/10.3390/SU12083100
  94. Nouwen, C., Driesen, I., Verharen, L., and Van Regenmortel, T. (2023). Breaking down barriers of interprofessional collaboration between social work and financial and employment service organizations. International Journal of Organizational Analysis, 31(8), 92-105. https://doi.org/10.1108/IJOA-03-2023-3659
  95. Nuryakin, N., and Maryati, T. (2022). Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance? Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2065948
  96. O'Cass, A., and Morrish, S. (2016). Anatomy of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 2-4. https://doi.org/10.1080/0965254X.2015.1035035
  97. Omerzel, D. G., and Gomezelj Omerzel, D. (2010). The impact of knowledge management on SME growth and profitability: A structural equation modelling study. Africa Journal of Business Management, 4(16), 3417-3432.
  98. Ouragini, I., and Lakhal, L. (2023). The Impact of Entrepreneurial Marketing on The Firm Performance. Journal of the Knowledge Economy, 15, 6003-6025. https://doi.org/10.1007/s13132-023-01352-3
  99. Pinelli, M., Lechner, C., Kraus, S., and Liguori, E. (2022). Entrepreneurial value creation: conceptualizing an exchange-based view of entrepreneurship. Journal of Small Business and Enterprise Development, 29(2), 261-278. https://doi.org/10.1108/JSBED-04-2021-0155
  100. Pulka, B. M., Ramli, A., and Mohamad, A. (2021). Entrepreneurial competencies, entrepreneurial orientation, entrepreneurial network, government business support and SMEs performance. The moderating role of the external environment. Journal of Small Business and Enterprise Development, 28(4), 586-618. https://doi.org/10.1108/JSBED-12-2018-0390
  101. Queiroz, M. M., Fosso Wamba, S., Machado, M. C., and Telles, R. (2020). Smart production systems drivers for business process management improvement: An integrative framework. Business Process Management Journal, 26(5), 1075-1092. https://doi.org/10.1108/BPMJ-03-2019-0134
  102. Rahim Azmi, F., Roni, M., and Sa'at, M. (2024). Circular supply chain management in developing countries: Challenges, opportunities and pathways to sustainability. Information Management and Business Review, 16(1). https://doi.org/10.22610/imbr.v16i1(I).3666
  103. Rana, N. P., Chatterjee, S., Dwivedi, Y. K., and Akter, S. (2022). Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm's operational inefficiency and competitiveness. European Journal of Information Systems, 31(3), 364-387. https://doi.org/10.1080/0960085X.2021.1955628
  104. Ratten, V. (2009). Adoption of technological innovations in the m-commerce industry. Thunderbird International Business Review and the International Journal of Innovation and Technology Management, 4(4). https://doi.org/10.1504/IJTMKT.2009.032181
  105. Rawashdeh, A., and Rawashdeh, B. S. (2023). The effect cloud accounting adoption on organizational performance in SMEs. International Journal of Data and Network Science, 7(1), 411-424. https://doi.org/10.5267/j.ijdns.2022.9.005
  106. Rezaei, J., and Ortt, R. (2018). Entrepreneurial orientation and firm performance: THE mediating role of functional performances. Management Research Review, 41(7), 878-900. https://doi.org/10.1108/MRR-03-2017-0092
  107. Rezvani, M., and Fathollahzadeh, Z. (2020). The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies. Journal of Strategic Marketing, 28(2), 136-148. https://doi.org/10.1080/0965254X.2018.1488762
  108. Riggs, R., Felipe, C. M., Roldán, J. L., and Real, J. C. (2024). Information systems capabilities value creation through circular economy practices in uncertain environments: A conditional mediation model. Journal of Business Research, 175, 114526. https://doi.org/10.1016/j.jbusres.2024.114526
  109. Saad, M. (2023). The influence of accounting information system adoption on business performance amid COVID-19. Computers in Human Behavior Reports, 10, 100286. https://doi.org/10.1016/j.chbr.2023.100286
  110. Sadiku-Dushi, N., Dana, L. P., and Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99. https://doi.org/10.1016/j.jbusres.2019.03.025
  111. Sahi, G. K., Gupta, M. C., and Cheng, T. C. E. (2020). The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era. International Journal of Production Economics, 220, 107395. https://doi.org/10.1016/j.ijpe.2019.05.014
  112. Salih, A. A., Alsalhi, L., and Abou-Moghli, A. (2024). Entrepreneurial orientation and digital transformation as drivers of high organizational performance: Evidence from Iraqi private banks. Uncertain Supply Chain Management, 12(1), 9-18. https://doi.org/10.5267/j.uscm.2023.10.022
  113. Sarwoko, E., and Nurfarida, I. N. (2021). Entrepreneurial marketing: Between entrepreneurial personality traits and business performance. Entrepreneurial Business and Economics Review, 9(2), 105-118. https://doi.org/10.15678/EBER.2021.090207
  114. Simba, A., Martins Ogundana, O., Braune, E., and Dana, L. P. (2023). Community financing in entrepreneurship: A focus on women entrepreneurs in the developing world. Journal of Business Research, 163, 113962. https://doi.org/10.1016/j.jbusres.2023.113962
  115. Singh, R. K., Garg, S. K., and Deshmukh, S. G. (2010). The competitiveness of SMEs in a globalized economy: Observations from China and India. Management Research Review, 33(1), 54-65. https://doi.org/10.1108/01409171011011562
  116. Sivarajah, U., Kumar, S., Kumar, V., Chatterjee, S., and Li, J. (2024). A study on big data analytics and innovation: From technological and business cycle perspectives. Technological Forecasting and Social Change, 202, 123328. https://doi.org/10.1016/j.techfore.2024.123328
  117. Su, Z. (2022). Institutional environment for entrepreneurship, strategic flexibility, and entrepreneurial orientation. IEEE Transactions on Engineering Management, 69(4), 1000-1010. https://doi.org/10.1109/TEM.2020.2969479
  118. Sufyan, M., Degbey, W. Y., Glavee-Geo, R., and Zoogah, D. B. (2023). Transnational digital entrepreneurship and enterprise effectiveness: A micro-foundational perspective. Journal of Business Research, 160, 113802. https://doi.org/10.1016/j.jbusres.2023.113802
  119. Sulistyo, H., and Siyamtinah. (2016). Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment. Asia Pacific Management Review, 21(4), 196-203. https://doi.org/10.1016/j.apmrv.2016.02.002
  120. Sun, J., Tekleab, A., Cheung, M., and Wu, W.-P. (n.d.). The Contingent Roles of Market Turbulence The contingent roles of market turbulence and organizational innovativeness on the relationships among interfirm trust, formal contracts, interfirm knowledge sharing and firm performance. Journal of Knowledge Management, 27(5), 1436-1457. https://doi.org/10.1108/JKM-04-2022-0289
  121. Swain, S., and Patoju, S. K. S. (2022). Factors influencing to choose social entrepreneurship as a career: A study on social entrepreneurship students from India. Journal of Entrepreneurship, 31(1), 65-89. https://doi.org/10.1177/09713557211
  122. Tajeddini, K., Hussain, M., Gamage, T. C., and Papastathopoulos, A. (2024). Effects of resource orchestration, strategic information exchange capabilities, and digital orientation on innovation and performance of hotel supply chains. International Journal of Hospitality Management, 117, 103645. https://doi.org/10.1016/j.ijhm.2023.103645
  123. Taleb, T. S. T., Hashim, N., and Zakaria, N. (2023). Entrepreneurial leadership and entrepreneurial success: The mediating role of entrepreneurial opportunity recognition and innovation capability. Sustainability (Switzerland), 15(7). https://doi.org/10.3390/su15075776
  124. Teruel-Gutiérrez, R. (2020). Sustainability as a corporate strategy: A performance comparison of green and non-green SME hotels. Small Business International Review, 4(2), 30-38. https://doi.org/10.26784/sbir.v4i2.254
  125. Tiwari, S., Sharma, P., and Jha, A. K. (2024). Digitalization & Covid-19: An institutional-contingency theoretic analysis of supply chain digitalization. International Journal of Production Economics, 267, 109063. https://doi.org/10.1016/j.ijpe.2023.109063
  126. Upadhyay, N., Professor, A., Upadhyay, S., Al-Debei, M. M., Baabdullah, A. M., Dwivedi, Y. K., and of Digital Marketing, P. (n.d.). Influence of digital entrepreneurship and entrepreneurial orientation on intention of family businesses to adopt artificial intelligence: Examining mediating role of business innovativeness. International Journal of Entrepreneurial Behavior & Research, 29(1), 80-115. https://doi.org/10.1108/IJEBR-02-2022-0154
  127. Van Doorn, S., and Volberda, H. W. (2009). Entrepreneurial orientation and firm performance: The role of the senior team. Academy of Management 2009 Annual Meeting: Green Management Matters, AOM 2009, 2009(1), 1-6. https://doi.org/10.5465/ambpp.2009.44257958
  128. Vrontis, D., Chaudhuri, R., and Chatterjee, S. (2022). Adoption of digital technologies by SMEs for sustainability and value creation: moderating role of entrepreneurial orientation. Sustainability (Switzerland), 14(13), 7949. https://doi.org/10.3390/su14137949
  129. Wang, M. C., Chen, P. C., and Fang, S. C. (2021). How environmental turbulence influences firms' entrepreneurial orientation: The moderating role of network relationships and organizational inertia. Journal of Business and Industrial Marketing, 36(1), 48-59. https://doi.org/10.1108/JBIM-05-2019-0170
  130. Widyanti, S., and Mahfudz, M. (2020). The effect of entrepreneurial orientation, use of information technology, and innovation capability on SMEs' competitive advantage and performance: evidence from Indonesia. Diponegoro International Journal of Business, 3(2), 115-122. https://doi.org/10.14710/dijb.3.2.2020.115-122
  131. Worthington, S. L. S., and Eggers, F. (2023). Entrepreneurial marketing: Embracing change and disruption in and beyond the classroom. Journal of Marketing Education, 45(3), 207-210. https://doi.org/10.1177/02734753231197552
  132. Xu, G., Hou, G., and Zhang, J. (2022). Digital sustainable entrepreneurship: A digital capability perspective through digital innovation orientation for social and environmental value creation. Sustainability (Switzerland), 14(18), 11222. https://doi.org/10.3390/su141811222
  133. Yassien, E. (2020). The challenges of capability maturity model integration application in the dynamic environment. Int. J. Information Systems and Change Management, 12(1), 17-34. https://doi.org/10.1504/IJISCM.2020.112045
  134. Yin, L., and Wu, Y. J. (2023). Opportunities or Threats? The Role of Entrepreneurial Risk Perception in Shaping the Entrepreneurial Motivation. Journal of Risk and Financial Management, 16(1), 48. https://doi.org/10.3390/jrfm16010048
  135. Yousaf, Z., and Majid, A. (2018). Organizational network and strategic business performance: Does organizational flexibility and entrepreneurial orientation really matter? Journal of Organizational Change Management, 31(2), 268-285. https://doi.org/10.1108/JOCM-12-2016-0298
  136. Yun, K. H., and Hu, C. (2023). Growth of Venture Firms under State Capitalism with Chinese Characteristics: Qualitative Comparative Analysis of Fuzzy Set. Journal of Risk and Financial Management, 16(2), 138. https://doi.org/10.3390/jrfm16020138
  137. Zahoor, N., Zopiatis, A., Adomako, S., and Lamprinakos, G. (2023). The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes. Journal of Business Research, 159, 113755. https://doi.org/10.1016/j.jbusres.2023.113755
  138. Zaidi, S. S. A., and Zaidi, S. S. Z. (2021). Linking Entrepreneurial Orientation and Innovation Intensity: Moderating Role of Environmental Turbulence. Journal of Entrepreneurship, Management, and Innovation, 3(2), 202-236. https://doi.org/10.52633/jemi.v3i2.78
  139. Zhang, H., and Yuan, S. (2023). How and when does big data analytics capability boost innovation performance? Sustainability (Switzerland), 15(5), 4036. https://doi.org/10.3390/su15054036