The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Exploring the phenomenon of veganphobia in vegan food and vegan fashion

비건 음식과 비건 패션에서 나타난 비건포비아 현상에 대한 탐구

  • Yeong-Hyeon Choi (Center for Data Information, National Institute of Green Technology) ;
  • Sangyung Lee (Center for Data Information, National Institute of Green Technology)
  • 최영현 (국가녹색기술연구소 데이터정보센터) ;
  • 이상영 (국가녹색기술연구소 데이터정보센터)
  • Received : 2024.05.21
  • Accepted : 2024.06.22
  • Published : 2024.06.30
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Abstract

This study investigates the negative perceptions (veganphobia) held by consumers toward vegan diets and fashion and aims to foster a genuine acceptance of ethical veganism in consumption. The textual data web-crawled Korean online posts, including news articles, blogs, forums, and tweets, containing keywords such as "contradiction," "dilemma," "conflict," "issues," "vegan food" and "vegan fashion" from 2013 to 2021. Data analysis was conducted through text mining, network analysis, and clustering analysis using Python and NodeXL programs. The analysis revealed distinct negative perceptions regarding vegan food. Key issues included the perception of hypocrisy among vegetarians, associations with specific political leanings, conflicts between environmental and animal rights, and contradictions between views on companion animals and livestock. Regarding the vegan fashion industry, the eco-friendliness of material selection and design processes were seen as the pivotal factors shaping negative attitudes. Furthermore, the study identified a shared negative perception regarding vegan food and vegan fashion. This negativity was characterized by confusion and conflicts between animal and environmental rights, biased perceptions linked to specific political affiliations, perceived self-righteousness among vegetarians, and general discomfort toward them. These factors collectively contributed to a broader negative perception of vegan consumption. In conclusion, this study is significant in understanding the complex perceptions and attitudes that con- sumers hold toward vegan food and fashion. The insights gained from this research can aid in the design of more effective campaign strategies aimed at promoting vegan consumerism, ultimately contributing to a more widespread acceptance of ethical veganism in society.

Keywords

References

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