한국도서관·정보학회지 (Journal of Korean Library and Information Science Society)

한국도서관·정보학회 (Korean Library and Information Science Society)
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유튜브 오디오북 콘텐츠의 활용 방식과 이용자 반응에 관한 연구

An Analysis of YouTube Audiobook Content Creation and User Responses

  • 정다희 (동덕여자대학교 문헌정보학전공)
  • 투고 : 2025.05.25
  • 심사 : 2025.06.09
  • 발행 : 2025.06.30
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초록

본 연구는 유튜브 오디오북 콘텐츠를 중심으로 디지털 독서 환경에서의 저작권 표기 실태와 오디오북에 대한 이용자 반응을 분석하여 무료 오디오북 이용 현황과 문제점을 탐색하였다. 조회수가 가장 높은 100건의 메타데이터와 댓글을 분석한 결과, 오디오북의 45%가 원작 도서나 출판사에 대한 저작권을 표기하지 않고 광고 링크를 게시하고 있어 유튜브 오디오북의 저작권 관리가 필요한 것을 확인할 수 있었다. 댓글 8,192건에 대한 빈도 분석, 키워드 네트워크 분석, 이용자 반응 분석 결과 단어 '듣다', '감사하다', '좋다'와 같은 단어가 자주 등장하였다. 이는 오디오북에 대한 설명이나 긍정적 감정의 반응이 주를 이루어 오디오북이 단순한 정보 전달 매체를 넘어 이용자에게 정서적 치유를 제공하고 다른 사람과 감성적 상호작용을 하는 기능을 하고 있음을 시사한다. 연구 결과를 바탕으로 창작자를 보호할 수 있는 오디오북 저작권 관리의 필요성을 제시하고 정서적 치유를 위한 오디오북 독서프로그램 서비스의 기획을 제안하였다.

This study explores the current state and challenges of YouTube audiobook usage by analyzing copyright labeling and user responses to YouTube audiobook contents within the context of digital reading environments. An analysis of metadata and user comments from the 100 most-viewed audiobook videos showed that 45% of the contents did not include proper copyright attribution. Using frequency analysis, keyword network analysis, and user response analysis, analysis on 8,192 user comments showed that words 'listening', 'thank you', and 'good' were mostly used. Based on the results, this study proposes the necessity of audiobook copyright management, along with the development of public library audiobook programs for emotional support and wellness.

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