Abstract
As the pet-related industry grows, the fashion industry is also actively advancing into the pet fashion market in response to this trend. This study analyzed the characteristics of pet fashion products of 18 domestic and foreign fashion companies that have entered the pet fashion industry, focusing on items sold, prices, materials, design features, size designation, and measurement parts. In the results of examining companies selling pet-related products, two out of 12 overseas fashion companies were selling only pet fashion products, and 10 companies were selling both pet supplies and pet clothing. On the other hand, only two out of six domestic fashion companies were selling pet supplies, while four companies were selling only pet clothing. In addition, the price range of pet fashion products varied from less than 50,000 won for overseas fashion brands to pet clothing costing over 1.2 million won, with most domestic brands being composed of small varieties and mid to low-priced products. Looking at the design characteristics of pet fashion products, the application of the brand's unique identity to pet clothing products, unique colors, logos, brand-specific details, and auxiliary materials were reflected. Lastly, there were a total of 11 size designations for overseas brands, and three to nine size designations were used for each brand. Domestic fashion companies had a total of nine size designations, and most companies used two to four size designations. This study aims to provide basic data to fashion company planners who wish to enter the pet fashion field and researchers who wish to study pet fashion.