Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)

Korea Fashion and Costume Design Association (한국의상디자인학회)
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Visual Emotional Responses to Stripe Direction and Placement in Leggings Design

레깅스 스트라이프의 방향성과 배치에 따른 시각적 감성 반응 분석

  • Okkyung Lee (Dept. of Clothing and Textiles, Kyungpook National University) ;
  • Yejin Lee (Dept. of Clothing and Textiles, Chungnam National University)
  • Received : 2025.07.27
  • Accepted : 2025.08.16
  • Published : 2025.09.30
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Abstract

This study aimed to analyze visual emotional responses to leggings with different stripe configurations to inform user-centered compression wear design strategies. A total of eight leggings designs varying in stripe direction (horizontal, vertical, diagonal) and thickness (5cm, 10cm) were evaluated using front and back views. Participants assessed 22 emotional adjectives using a pairwise comparison method. Chi-square tests revealed statistically significant differences in design preferences across most adjectives, indicating consistent emotional associations with specific stripe types. Vertical stripes were generally preferred in front views for their perceived slimming effect and their association with sophistication and practicality, while diagonal stripes, particularly 45° angled, elicited stronger responses for dynamic impressions, such as rhythm, energy, and movement, especially on the back view. Principal component and cluster analyses showed that emotional adjective groupings varied between front and back designs, suggesting that visual exposure areas influence emotional perception. Additionally, normalized preference rates highlighted that thicker stripes may limit positive emotional impressions related to energy or excitement. These results underscore the importance of strategically considering stripe orientation and placement based on targeted emotional imagery and garment exposure zones. The findings provide practical implications for designing functionality and emotionally resonant sportswear and athleisure garments.

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References

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