견직물 시료에 치자, 소목 염색을 행한 후, 자외선에 0일, 14일, 21일, 28일 조사 시킨 후 시간의 경과에 따른 시료들의 염착량, 색채 변화, 형태 변화, 인장강도 그리고 화학적 변화를 관찰한 결과 다음과 같은 결론을 얻었다. 1. 염재의 종류와 매염 여부와 관계없이 자외선 조사 초기 14일 동안에는 염착량이 서서히 감소하다가 그 후에는 급격한 감소를 보였다. 명반 매염을 한 경우 염착량 감소가 더 적었으며 소목이 치자보다 자외선 차단 효과가 더 우수한 것으로 나타났다. 2. 자외선 조사 시간이 길어짐에 따라, $L^*,\;a^*,\;b^*$, H V/C, ${\Delta}E$ 등은 급격한 변화와 퇴색경향을 보였으며 명반 매염제가 자외선에 의한 탈색을 방지해 주는 역할을 하는 것으로 나타났다. 또한 치자보다 소목의 ${\Delta}E$값이 낮게 나타났는데 이는 염착량 변화의 결과와 일치하며 소목이 치자보다 자외선 차단 효과가 더 우수한 것으로 나타났다. 3. 염색 견직물 시료들 모두 자외선 조사 시간 경과에서, 초기에는 섬유 표면의 피브릴 분리현상을 보였으며 조사 시간 증가에 따라 섬유 표면이 더 깊고 두껍게 박리되어 손상이 심해졌으나 SEM 측정에서는 두 염료의 매염제 처리 유, 무의 차이는 발견하기가 힘들었다. 4. 자외선 조사에 따라 인장강도는 자외선 조사 14일 이후부터 감소되어 인장강도 감소율은 대략 5-20%의 유지율을 나타내었으며 매염 처리 시료의 인장강도 감소율이 더 낮았다. 5. FT-IR 분석에 의하면 자외선 조사 시간 증가에 따라 치자와 소목 주 피크들은 사라지고 견섬유의 주 피크만이 확인되었다.

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

The increased diversity in designs, colors, and materials of children's clothing these days call for extra caution in care of these garments; however, the lack of customer's trust and efforts in complying with the care label combined with the enterprises's inadequate label attachments have led to various problems and disputes. This research attempts to examine customer's recognition, perception, and attitude towards the care labels on children's clothing. This research used the data collected from a total of 292 housewives raising children less than 7 year old. Descriptive statistics such as means, standard deviations, frequencies were calculated and ANOVAS followed by Duncan tests were carried out using SPSS 10.0. The results are as follows: First, 84.3% of the housewives admitted that they know about care labels; individuals with higher education level reported higher recognition. Second, as for the perception/attitude toward care labels, 46.9% perceived that care labels 'require additional knowledge for washing clothes' and 30.2% answered that they trust care labels. Third, 51.7% answered that they 'check the symbol instruction'; this tendency was higher among those with higher education levels. Fourth, 31.5% answered they comply with the instructions on care labels. Fifth, as for the reasons for not complying, 60.3% answered they neglect care labels because 'based on my experience, no major problems would occur'; this tendency was higher for those with greater personal income. Sixth, when asked whether any information on the care label kept them from buying a particular garment, 59.2% responded they did not purchase a garment because 'laundry costs appeared to outweigh the product price'; this response was higher among individuals with a higher level of income or education.

Recently, Basic patterns with excellent body fitness and automation availability are required to be developed in order to automate the patterns of women's clothes. In this study, this reference points, reference lines and segments were fixed onto 3D scan data for the lower body the women in their twenties, they were directly spread out to be 2D flat pattern to facilitate development into the design of slacks adhered closely to the human body such as special and highly-functional clothes, and then slacks 2D pattern was developed for the purpose of seeking scientific approach to the development into basic form slacks and 3d emotional pattern. For conversion of 3D pattern into 2D flat pattern, reference points and segments were created by using Rapid Form of 3D shape analysis software, and triangle mesh of the body surface of the created shape was developed with Auto CAD 2005. The correspondence between slacks and human body was examined by the fixation of major reference lines. Specially, the wearing characteristics of slacks were considered by the fixation of side lines in consideration of posture. As a result of using the way of development to constantly maintain the length while 3D triangle mesh is converted into 2D flat mesh, the shape was shown to be excellently reproduced, and the area of flat pattern was increased compared to the shape of parting plane. Also, the sunk-in curve like the brief line of front crotch length needed a cutting line when it was closely adhered, when mesh was overlapped, and the pattern area was smaller compared to the actual shape.

The purpose of this study was to examine the relationship structure in TV home shopping focusing on purchasing frequency and gender. Subjects for this study were 300 customers who had purchased fashion products in TV home shopping. For date analysis, factor analysis, t-test, correlation analysis and path analysis were used. As the result, when comparing groups by the purchasing frequency, the group which had higher purchase experiences had significant relationship between trust and commitment than other group of lower purchase experiences. There were statistically significant differences in 'service', 'benefits', 'influence', 'security' variables between purchasing frequency groups. Also when comparing groups by the gender, both men and women had 'relationship maintenance intention' in CRM. However, women had the effects from 'trust' to 'commitment', while men had not effects. However, there were statistically significant differences in 'service', 'information', 'reputation', 'influence' variables between men and women. Based on these results, TV home shopping fashion marketing strategies would be suggested.

The purpose of this study is to suggest hospital clothing design which reflects ubiquitous info-communications technology as changing hospital environment in the information-oriented era of the 21st century. The methods of this study are documentary research of previous studies, observation research and deep interviews. Seoul national university hospital is selected as a target of observation for this study. Doctors, nurses, pharmacists, and patients who are the representative jobs in the hospital are interviewed from on July, 13, 2006 to on August, 1, 2006. According to observation research, the computers, OCR, and PACS are applied from registration to dosage through all courses of diagnosis. However, the most inconvenient problems to patients are the location of medical offices and confusion of reservation. Also, the needs and inconveniences of doctors, nurses, pharmacists, and patients are almost solved by using RFID technology as a result of deep interviews. They prefer wearing devices as an accessory to wearing devices as a clothing directly. In conclusion, suggested UFC design for hospital clothing with info-communications technology promotes efficiency, accuracy, convenience of work to medical personnel in changing hospital environment as the flow of the information-oriented era of the 21st century.

In order to examine the characteristics of brassiere products for the 1924 generation brands on the market and grasp problems, we selected three 'comparative brassieres', each one from among the 1924 underwear brands with the highest recognition and sales profit, and then designed a 'sample brassiere' pattern(75A) with a similar shape to the comparative brassieres. We set up the "New Cup Grading Rule" with a view of reflecting the wearing effect that was varied according to cup sizes, graded the sizes of 75AA and 75B with this method, and made the sample brassieres in three sizes. We conducted the wearing evaluation and body measurements of 9 subjects after analyzing the patterns and characteristics of the sample brassieres and three comparative brassieres. As a result of the wearing evaluation, the sample and comparative brassiere 2, the dimensions and shapes were appropriate for the 1924 generation consumers and expressed an overall natural silhouette, showed satisfactory results in the entire evaluation questions. On the other hand, the comparative brassiere 1 and 3 that tended toward making a big change in the physical characteristics got unsatisfactory evaluations in the dimensions of the cups, clothing pressure, and bust silhouette. As a result of observing the variation in body dimensions by body measurements when nude and when wearing each brassiere and then summing it up with the score of the wearing evaluation, it was proven that too much change in body shape can create a negative image by upsetting the balance of the whole silhouette. Therefore, it is desirable to develop brassiere products with proper dimensions and clothing pressure that can make a physical change that harmonizes the overall bust silhouette and the position and shape of the breasts.

The purpose of this study is the image of clothing according to the change of the dots' size was analyzed and its influence on the formation of the image of polka dots clothing was investigated. White waterdrop patterns were designed on the 12 kinds of black texture using Photoshop and CAD program in regular arrangement of diamond figure, composed of white waterdrop(0.5cm, 1.0cm, 1.5cm and 2cm in diameter) and interval(diameter : interval-1 : 1, 1 : 2, 1 : 4). Applying above specification, the photograph stimulus of 12 kinds of X-line one-piece dress with wide square neckline and without sleeve or detailed ornament was presented on a screen in the same size as when putting it on. The image of polka dots clothes was investigated by questionnaire survey. The object of the study was 320 females aged between 16 and 29. Factor analysis, one-way ANOVA, $Scheff\acute{e}$ verification and two-way ANOVA using SPSS 10.0 were carried out for data analysis. Followings are the results: 1) The image of polka dots clothing consists of 4 factors as aesthetics, brevity, dynamism and lightweight. 2) The size of the dot has a great influence on the formation of the image of polka dots clothing. 3) The evaluations of the image of polka dots clothing were different depending on the age and physical image, the personal characteristics of the object of investigation.

Apparel goods can be customer-oriented in the extreme and the apparel industry is one of the most customer-centered industries that should maximize customers' satisfaction. Recently, mass customization, a customer-centered system is widely discussed in the apparel industry to provide consumers with new, differentiating, distinctive, yet personalized products. The purpose of this study is to provide useful insights for apparel brands' mass customization(hereafter, MC) implementation by comparing the apparel brands' current status with consumers' expectation. One hundred apparel brands' practitioners and 116 consumers were surveyed in this research. First, we found that, on the basis of the five stages of MC presented by Pine(1993), apparel brands' MC stages were identified. Then, customers' expectation levels were examined according to the five stages. When compared the gap between the customers' expectation level and the apparel brands' implementation, consumers' expectation of MC was significantly higher than the implementation level by apparel brands for the stage 2(customized products creation), the stage 5(modular production). Second, by conducting a factor analysis with the scales measuring the MC activities of the five stages, apparel brands' current MC strategies could be classified as 'mass customized strategy', 'quick response strategy', 'MOT(moment of truth) customized strategy', and 'individualized service strategy.' Apparel brands showed significant differences in mass customized strategy, quickresponse strategy, and MOT customized strategy according to their product characteristics. Finally, consumers' expectation level of MC strategies was significantly different by their characteristics such as shopping orientation.

Customer expectations and requirements for products play an important role in product planning for companies and decision making process for the consumer. These expectations are expressed by product qualities that consumers consider important when they purchase. Therefore, to identify quality elements that reflect consumer requirements would be a useful guide for companies. The purposes of this study are to find out quality factors of apparel product, to identify apparel product quality elements using Kano's theory, to find attributes of product which improvement are required. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. A questionnaire was arranged with four separate subject sections, importance of quality, Kano's questionnaires, and demographics. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: Six dimensions of product quality(i.e., usefulness, performance, aesthetic, symbol, individuality and appearance) were identified. According to Kano's quality elements, performance was categorized into must-be quality which could lead to product dissatisfaction. Usefulness and appearance were categorized into one-dimensional quality which lead to both satisfaction and dissatisfaction. Aesthetic, symbol, and individuality was categorized into attractive quality which could lead to satisfaction. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the product development process.

The purpose of this study is to consider various characteristics in the graffiti-look in the modem fashion by interpreting meanings and properties of graffiti, transferred from street art to a new main stream in art. The scope of this study is limited to works from the 1990s to the present, and the materials for the literatures and exploratory study are fashion-related portfolios and the domestic and foreign fashion magazines. The first characteristic is satire. The graffiti-look conveys directly or indirectly with phrase or symbol various messages of politics, social ideology, wealth and poverty, environmental pollution, anti-war, etc. Body is even more used for graffitiand designers express freely their identity or ideology through the formative style of graffiti. The second characteristic is pleasure. Fantastic expressions from a fairy-tale or fable in the graffiti-look give humor meaning freedom and sense of liberation in a sense of catharsis to the modem people's emotion. The graffiti-look uses graffiti works to introduce its original message of humanism, happiness, humor, etc. to clothing; as a result, the graffiti-look features pleasure. The third characteristic iscommercial application. Brand logo designed by graffiti style is decorated with clothing, accessory, or ornament. This may not only emphasize brand name through lingual function of graffiti, but also be used for a distinctive marketing strategy against other brands. Logo which is regarded motive or pattern of design leaves a image instead of a meaning and performs a design function stressing formative sense.

The purpose of this study was to develop a caregiver's uniform that is appropriate for nursing and to improve movement adaptability as well as having a pleasing appearance. Based on the results of preliminary study, I investigated the inconvenience and problems with the existing uniforms and made a sample uniform taking into consideration the design, the material, and the pattern. We carried out a sensory assessment and quantitative assessment in order to compare the sample uniform with existing uniforms. Following are the results of this research. The top is a short-sleeved blouse with a round neckline having no collar and with armpit gussets. The armpit gussets are semicircles and the inverted pleats in the back are an improvement designed for activity. The pants are long reaching to the ankles with elastic in the waist so that the waist measurement may be adjusted. The length of the pants can be adjusted with strings and the pants have a funnel-shaped pocket for adjustment of length. We used a mix of polyurethane and polyester for the outer cloth of the uniform in order to improve activity function and used $Coolever^{TM}$, the sanitary textile that absorbs moisture well and dries in a short time, for gussets in the armpits, which is the heavy sweat area. The appearance assessment and movement adaptability assessment were performed with 5 subjects and 9 experts. For the results of the assessment, the sample uniform was appraised to be better than the existing uniforms in every item of an appearance comparison assessment except for the neckline assessment by the experts. As for the assessment of movement appropriateness and wearing assessment, the same subjects were used for analysis. As the results of the assessment, the sample uniform was rated higher than the existing uniforms in movement adaptability and pleasing appearance.

In this research, 128 stimuli of same-color coloration of lipstick and clothing were evaluated to the degree of harmony in the coordination of makeup and clothing color depending on the combination of eyeshadow color, lipstick color, lipstick tone, clothing style, and clothing tone. As to the brown eyeshadow, vivid lipstick and vivid, dull clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dull, dark clothing among the combinations of red lipstick and clothing, vivid lipstick and vivid, light, dark clothing, dull lipstick and light, dull, dark clothing, dark lipstick and dark, clothing among the combinations of orange lipstick and clothing were evaluated as harmonious coloration regardless of the clothing style. As to the violet eyeshadow, vivid lipstick and vivid clothing, dull lipstick and light, dark clothing, dark lipstick and dull, dark clothing among the combinations of red lipstick and clothing, vivid lipstick and vivid, dull clothing, dull lipstick and vivid, light, dull clothing, dark lipstick and vivid, dull, dark clothing among the purple lipstick and clothing were evaluated as harmonious coloration regardless of the clothing style. Thus, the degree of harmony cannot only be different according to the clothing style even in the same coloration, but also the same clothing style can be perceived to be different degree of harmony depending on how the color and tone of clothing and lipstick are coordinate.

The purpose of this paper lies in the comparison of the body types between the subjects of Korean women in their 60's living in Russia and China. The findings are as follows. 1. The comparison of 80 items in physical measurements between the Korean women in their 60's living in Russia and China resulted in the differences in 57 items. While the height items including stature between them showed negligible differences, most of the length items relating to width, thickness, circumference, and obesity showed differences, which were big. 2. The analysis by using the physical measurements showed the differences in the number of the elements constituting the body types of the Korean women in their 60's, as 13 for those living in Russia and 11 for those living in China. 3. The cluster analysis for the comparison of the body types of each group, by categorizing the body types, produced three types for both groups. Koreans living in Russia were grouped as those with the short stature and light weight, the medium stature and medium weight, and the tall stature and heavy weight. Koreas living in China were classified as those with the short stature and medium weight, the tall stature and light weight, and the tall stature and heavy weight.

The purpose of this study was to identify factors evaluating beauty service and to find determinants of consumer satisfaction and intention to revisit a beauty shop for Korean men aged from 20's to 40's. The study was done by survey method. Data of three hundred were collected by on-line survey. Descriptive analyses, factor analyses, Duncan tests, multiple regressions, and path analyses were applied to analyze data. The results were as follows: First, factor analysis produced five factors on men's beauty service quality. They were store environments and convenience, employee's skill, service efficiency, store management methods, and service fee. Second, men's service satisfaction on beauty shop and on beauty shop employee were significantly affected by all the beauty service factors. Third, men's intention to revisit beauty shop and to revisit beauty shop employee were positively and significantly affected by all the beauty service factors and satisfaction on beauty shop employee. In conclusion, men's satisfaction and, in turn, intention to revisit beauty service were affected mainly by evaluation on beauty service. To increase customer satisfaction followed by store loyalty, comfortable shop atmosphere and outstanding styling quality service are likely to be most important. Beauty service quality could be perceived in comparing with service fee. Thus, diverse ways of price related promotion would be required to improve beauty service satisfaction.