The purpose of this study is to help understanding of Korean fashion image by studying of design factor and formative characteristic. The methods of this study are the study of academic literatures as well as practical study through the analysis of case studies about actual works. The summary of this study's results is like followings. First, Perspectives seeing formative characteristic on Korean fashion image are Shape with a line, color, material, pattern, accessories. Second, Design factors deciding Korean fashion image are pattern, then in order of shape, color, material, accessories. Third, In results on design factor deciding Korean fashion image, when fashion designers focus on pattern, pattern is focused on without regard for other design factor. But color and material are accompanied by other design factor in expressing Korean fashion image. As fashion design point expressing Korean astetic, use of pattern is minimized other design factor, color and material are used with other design factor, then Korean fashion image will come out more than other time else. If We develop Korean fashion design to concentrate on shape and pattern, Korean fashion culture will be known to world people and beautiful value of Korean fashion will be handed effectively.