The purposes of this study was to investigate the effects of materialism value on the clothing shopping orientation and impulse buying behaviors of Chinese female consumers. The subjects were 417 female millennials in Gillim-province, China. The research method was a survey, and the questionnaire consisted of questions to ascertain materialism value, clothing shopping orientation, impulse buying behaviors, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows: First, materialism value was derived with 3 factors (happiness pursuit, possession-oriented, and success judgement). Second, the clothing shopping orientation was derived with 5 factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Third, the impulse buying behavior was derived with 4 factors (pure, planned, reminder, and implicit impulse buying). Forth, materialism value had significant effects on clothing shopping orientation. The higher the value of materialism, the more the brand pursuit, pleasure pursuit, and trend pursuit shopping orientation increased, while the economic pursuit and convenience pursuit shopping orientation decreased. Fifth, materialism value had significant effect on pure and planned impulse buying behaviors. As the value of materialism increased, pure and planned impulsive buying behaviors increased. This study suggested that materialism value is an effective variable to understand the clothing shopping orientation and clothing impulse buying behavior.

The baby-tech industry, which combines IT with existing parenting product, is attracting increasing amounts of attention. Consequently various types of baby products incorporating functionality and design are being launched. In recent years, particularly as the market segments increases for babywearing products, parenting products that account for the child's comfort and parents' convenience are required. Therefore, this study examines the characteristics and consumer perception of babywear products, which are important for the emotional stability, development, and rearing of children. The study utilizes text mining and a network analysis by collecting unstructured text data. An examination of the network, based on the frequency of keywords for each babywear product and the degree of the connection to the centering index, revealed that consumers value convenience and price when purchasing products. The consumer perception and consideration factors that appear individually according to the product were also identified. In addition, studying body parts with high TF-IDF values revealed a difference in the body parts considered by consumers for each product. Lastly, through the visualization data based on the keywords that appeared in public, commonly appearing keywords, and those that appeared individually were examined. Through SNS, product characteristics as well as a new parenting culture that shared child-rearing routines were confirmed. This study suggests planning and marketing directions for the development of babywear products that meet consumer needs.

This study is about the development of hybrid bag designs using folk paintings and the paintings of Pieter Brueghel. For the development of design, the study examined the periodical, ideological background, aesthetic characteristics, composition and themes of folk paintings, and Brueghel's paintings. Through a literature review, many similarities were found between folk paintings and Brueghel's paintings, such as symbolism and humor, which are aesthetic characteristics of folk paintings, and the use of stories, myths, folktales, or satire with a background of nature. In addition, hybrid fashions made by mixing conflicting elements, such as East and West, men and women, and rich and poor are attracting attention. However, the development of hybrid fashion designs of Korean folk paintings and Western paintings are rare. So, folktale characters were produced on Korean folktales. The deer expressed in the Bible Agatha, the tiger in from a Korean folktale, magpies are symbols of longevity. The folk painting characters described above, and the folk paintings of Peter Bruegel were fused and reconstructed. The bag designs were developed based on this fused and reconstructed work. The significance of this study is to expand folk paintings that reflect Korea's representative thoughts and lifestyles through the fusion of various motifs and Western paintings, and to present folk paintings as a medium that can inherit Korean beauty and inform the world.

This case study developed and operated "Fashion & Film" as a fashion-related liberal arts course. The class was designed to include fashion styles exhibitted in films, fashion-related PPL, fashion design through film, fashion images of movie characters, considering gender & color images expressed in movie costumes, and the history of western costumes and asian folk costumes in films. The class was counducted through various teaching methods, such as lectures, student's presentation of movie plots, and team discussions, which created a student-led class. The team presentations at the end of the term were intended to enhance the understanding of fashion through movies. The results of subjective lecture evaluation of "Fashion & Film" showed the most satisfaction with the communication with professor. Students said that it was good to understand fashion through film. They expressed a burden with the team project; however, they were satisfied with the team project outcomes. Students said that PowerPoint was used very effectively. On the other hand, there was an prevelent opinion that the content of PowerPoint and workbook did not match. To address this inconvenience, a textbook called "Fashion in Film" was published and used in the first semester of 2020. The multiple-choice evaluation showed that students were generally satisfied with the "Fashion & Film" class.

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

This study aims to analyze how students' design work functions affect consumer attitudes and purchase intentions toward clothes designed by students, while exploring the moderating effect of price sensitivity in such a relationship. Data was acquired from 351 responses of an online questionnaire (www.sojump.com). A two-step approach was employed to analyze our hypotheses using structural equation modeling (SEM) in SPSS 22.0 and AMOS 22.0 statistical packages. First, significant empirical evidence was secured regarding the effects of design functions (assurance, fashion, camouflage, individuality, and comfort) on consumer attitudes toward clothes, which can lead to purchasing intention. Fashion, individuality, and comfort functions can enhance consumer attitude significantly, but assurance and camouflage have no significant influence. Among the functions, comfort has the greatest effect on consumer attitudes, indicating that when students market works as commodities, comfort should be highlighted in their designs. In this way, such products can draw the interest of many consumers. Second, empirical evidence showed that price sensitivity negatively moderates the association between attitude and purchase intention. Thus, design courses should be careful when setting student works' prices given consumer sensitivity. The optimization of the student works' cost structure can help minimize price sensitivity. Overall, the findings and their implications can serve as a basis for the commercial application of design curriculum works and provide feasible support for developing student design curriculum in the future.

This study aims to rectify the disfigurement of bowlegged, (which means they have a gap between knees due to knee joint problems) females in their twenties through the development of pants patterns. The contents of the study are as follows: First, two types of basic pattern-making methods were selected. Two mock-ups, which were made by using these pre-selected basic patterns, were worn by three bowlegged participants and evaluated with a fit test. A basic pattern, which had good body fit was selected, which had a bubble or a wedge at in crotch area and roomy or snug upper thigh. Second, the mock-up, which was made by using the selected basic pattern, led to the outward movement of crease lines. Two types of patterns that were adjusted were evaluated through a fit test. As a result, an effective adjustment for moving the crease line to the outside or to the center was to cut along the slash line of a horizontal balance line to, but not through the crotch seam to spread the pattern at the hip. Third, three patterns were readjusted using the chosen alteration pattern, and the crotch seam and spread patterns of 1 cm, 2 cm, and 3 cm at the hip were applied. As a result of the evaluation of the fit test, three participants-the majority-showed a better fit when the spread amount in the pattern was 2 cm, although every participant did have a different gap between the knees. This study has significance in which rectifies the disfigurement of bowlegged individuals through the development of patterns for females in their twenties who are bowlegged.

The worldwide coronavirus pandemic has brought to light the importance of having a reliable supply of masks for each person. This study aims to understand the effect of personal awareness (including community, others', and safety awareness) on consumption conformity and the repurchase intention of masks. The research method used the SPSS 22.0 and AMOS 22.0 statistical systems to analyze descriptive statistics in terms of reliability, validity, structural equation modeling, and moderated regression analysis. A total of 272 Chinese participants were recruited via an online survey website (www.sojump.com) from May 1 to May 14, 2020. Findings indicated that mask users' awareness can be categorized into three distinct types: community, others', and safety awareness. The more community and safety awareness is perceived, the higher the level of consumption conformity. In contrast, others' has no statistical effect on consumption conformity or repurchase intention. The positive influence of consumption conformity on the repurchase intention of masks is also weaker than price perception. However, another moderating variable, mask quality, has no moderating effect. The results of this study can help mask manufacturers and distributors retain their customers, resulting in reasonable protective measures while maintaining market order. Theoretical and managerial implications for mask suppliers are also provided.

This study aims to evaluate the differences in visual images due to the variations in the silhouette and jacket type of men's suits. Six samples were used for this study: 3 examples had variations in the silhouette while 2 variations were in the jacket type. They were evaluated using a 7-point rating scale and a survey was conducted among 80 fashion students. The data was analyzed by Factor Analysis, ANOVA, Scheffé Test, and the MCA method. This study's results are as follows: 1) According to Factor Analysis, the components of visual evaluation by the silhouette and the jacket type of men's suit were classified into: attractiveness, masculinity, practicality, and naturalness. Among these factors, attractiveness and masculinity were evaluated to be the most important factors. 2) Men's suits with a single-breasted jacket had a simple and practical images in fitted and boxy silhouettes. Double-breasted jacket suits showed sexy, refined, and chic images in the fitted and slim silhouettes, and expressed an adult, profound, and conservative images in the boxy and fitted silhouettes. 3) The silhouette and the jacket type of men's suit interacted with masculinity and the practicality. Fitted and slim silhouette suits had different images that looked adult, profound, and conservative depending on the jacket type, but the boxy silhouette suit did not show the same effect. 4) According to the MCA on the attractiveness and the naturalness, the jacket type affected the visual image of men's suit more than the silhouette. Double-breasted jacket suits had more sexy, refined, and chic image than the single-breasted jacket suits. Men's suits with a single-breasted jacket had a more comfortable and natural image than those with a double breasted jacket.

The purpose of this study was to suggest multiple directions of fashion design by producing differentiated athleisure fashion designs with functional materials based on existing sportswear. A design utilizing handcraft skill was developed by applying the design characteristics of Laszlo Moholy-Nagy's paintings. With respect to the study methods, the background of Laszlo Moholy-Nagy's paintings were analyzed and their historical background was investigated by employing previous studies and literature review. The design characteristics were classified by issue and time-period. The results are as follows; First, the feasibility of creative artwork expression was found by pursuing collaboration with artwork and fashion by applying the motives of the fashion with the characteristics by the times, lines, forms, colors, and overlapping in Moholy-Nagy's paintings. Second, athleisure fashion, which can mix-match with casual wear, was found to enhance not only creativity but also add value by applying design, which added multiple handcraft elements, as well as characteristics of functionality, aesthetics, practicality, appealability, ostentation, activity, and dynamism. Third, potential harmony was found with achromatic and chromatic colors that can express more dynamic and active images. Based on the study results, further studies are anticipated using multiple paintings.

It is important to conduct an anthropometric study to develop garment patterns to accommodate the changes found in the body size and type of men in their 30s, to effectively address fit dissatisfaction. Thus, this study aims to explore changes in the lower body sizes and body types of men in their 30s, and provide basic measurements for designing pants patterns. For this purpose, key anthropometric dimensions for the lower body of men in their 30s, which were acquired by the 6th (2010) and 7th (2015) survey conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major lower body sizes to track changes over time. Factor and cluster analyses were used to classify lower body types. From the comparison of the 6th (2010) and 7th (2015) surveys, it was found that the overall lower body size of men in their 30s were increasing in the height-related aspects, circumference, thickness, and width-as well as body weight and BMI. The five factors were derived to determine the typical lower body types of men in their 30s and the body types were classified into three categories through cluster analysis: (1) those with the largest body size, body volume, and obesity, (2) those with smallest body size, lower body volume, and obesity degree, visually the most skinny type, (3) those with BMI and weight that are the smallest, like Type 2, but the main circumference of the lower body is lower. In order to visually look at the statistical analysis, results were presented by producing a avatar based on the main lower body values.

Baekje patterned Pyojihwajomoonkeum is a fabric that expresses Baekje's unique culture possessed by Shosoin(正倉院) in Japan. Reflecting the close exchange relationship with the Chinese Southern Dynasties, these patterns are suitable as good examples to grasp the forms and atmosphere that prevailed during that era. Through the analysis of many pieces, it has been identified that the patterns were unique to Baekje. With an aim to ascertain and restore the original form of Pyojihwajomoonkeum, designs were proposed utilizing Pyojihwajomoonkeum as a form of storyteller clothing that fits the modern sense. Fabric was designed by continuously repeating the colors and patterns of Pyojihwajomoonkeum upward, downward, leftward, and rightward and woven with a Jacquard loom. The fabric woven was dried, processed, and used to make a total of four pieces of storyteller clothing consisting of men's wear, comprising a jeogori and pants, and women's wear comprising a jeogori and skirt. The top jacket was long enough that the hip is covered. It has wide sleeves and linear decorations were attached to the collar, lower edge of sleeve, and bottom hem. The pants are wide legged, the top is wide, and the bottom hem had linear decorations attached. What is the most important when using the original form of a traditional culture is processing the raw materials following cultural traditions to create value. Costumes of an era are the combination of individual elements and represent the culture of that era. Therefore, a consideration of the origin and prevailing ideas of the era must be considered. It is anticipated that this paper will serve as a basis for leading such a process, followed by studies on the utilization of the original form of Baekje culture.

This design proposal research is meaningful as Jogakbo can retain the traditional value of the it's design as it becomes a contemporary design proposal. As a specific method of research, history was been investigated to find meaning and formative characteristics defined through prior research under the theme of Jogakbo. Ideas, such as silhouettes, details for design, and the making domestic and foreign designer examples were obtained. The fabric used for the works were recycled from past leather works. All materials are sheep skin. There were various processed surfaces used to avoid monotony. Jogakbo's cotton composition focused on free and radial patterns. The pattern was manufactured using a flat and 3D combination, and the selection of items was mainly made with a simple and light silhouette, so that Jogakbo's details, such as dresses, slip dress, and vests could stand out. Color is an important factor in Jogakbo. However, traditions which are relics of the times, do not need to be preserved in their original form. If changes are inherited with reasonable grounds and directions in line with the changing times, the significance and values are retained are sufficient. It is hoped that these design development studies will continue in the future so that our precious cultural heritage can continue to change and develop positively.

To solve environmental problems, research and efforts are required to reduce leather waste that is generated in large quantities during the leather manufacturing process. Leatherboard is a plate-like material that is made by crushing leather waste, such as trimming or shaving scraps and mixing fibers, pulp, rubber, and adhesives. The aim of this study is to provide basic data on the localization of leatherboard manufacturing technology for outsoles, which are increasingly in demand due to their excellent performance and price competitiveness. Interviews with experts and related organizations were conducted to investigate the related global technology trends. Also, the performance of three products that can be used as reference materials were evaluated and compared. As part of the research and efforts to reduce the amount of leather waste generated, high-performance materials using leather waste were developed and commercialized by major western companies. In Korea, various efforts have been made since 2000, and some companies have produced leatherboard for interior uses. However, the amount of waste recycled relative to that generated is not large due to the limited demand. Natural leather soles perform better than leatherboard soles in all evaluation aspects. In the case of leatherboard, performance varied by manufacturer. German products showed flexibility resistance and dimensional stability, thereby meeting performance requirements. However, abrasion resistance and cleavage resistance were slightly below the required performance standards, and research and development is needed to improve performance in those areas. Currently, it is impossible to evaluate the performance of domestic products due to underdevelopment. However, if the development of process technology continues based on the performance evaluation results of the best leatherboard in the shoe industry, materials for outsoles will be able to be produced domestically with prices competitiveness while realizing natural leather materials performance to some extent.