The International Festival of Fashion, Photography, and Accessories of Hyeres, established in 1986 in southern France, has evolved into a globally recognized platform for discovering emerging talents in the fields of fashion, photography, and accessories. This study aims to examine the brandingstrategies implemented by the Hyeres Festival using the OIPTCR model, which encompasses the aspects of Organization, Image, Product Point, Target, Communication, and Region. The analysis highlights the festival' S role in promoting regional branding while enhancing cultural and economic sustainability. Methodologically, the research employs primary data from site visits and festival documentation alongside secondary sources, including academic papers and media reports. Findings indicate that the festival effectively integrates its unique Mediterranean location and cultural identity into branding, offering a distinct platform for artistic innovation, The collaboration with global luxury brands further amplifies its influence, providing networking and mentoring opportunities for young designers. The results underscore the festival's ability to transform local cultural resources into a sustainable global brand, achieving a balance between regional identity and international appeal. The study provides actionable insights into branding strategies that can be adapted to similar cultural initiatives, emphasizing the importance of strategic partnerships, innovative content, and community engagement, By analyzing the economic, cultural, and branding impacts of the Hyeres Festival, this paper demonstrates how regional festivals can transcend their origins to contribute significantly to local and global cultural landscapes.

The purpose of this study is to consider B Corp certification, an ESG model that can be certified by single-person, social enterprises, and small and medium-sized fashion enterprises, and to discuss the direction in which ESG management can be introduced and implemented. For data analysis, 141 B Corp-certified global clothing companies and 4 domestic fashion companies were selected from April 1 to May 31, 2024, and the characteristics of B Corp certified evaluation items were analyzed. B Corp certification, which varies by company size, is a differentiated evaluation system that cannot be found in other ESG evaluations. The characteristics of B Corp certification are very advantageous for small businesses as they can obtain B Corp certification, even if they do not meet all five criteria. The need for B Corp certification is due to tightening corporate disclosure rules globally and investing in ESG sustainability reports. The benefits of B Corp certification are a good alternative for small and medium-sized businesses that can not afford to reduce the pressure on corporate regulation in the global market and drive complex ESG certification processes. This study analyzed ESG social value activities and proposed an ESG model for small fashion companies.

This study studied how to realistically express folded details, which are considered an important element of clothing, within CLO 3D virtual clothing software, at a time when the use of virtual clothing is increasing. Virtual clothing is produced by referring to photos of manufactured clothes that clearly express the characteristics of each type of shirring, flounce, pleats, and tuck details. The research results are as follows. In the case of shirring detail, where the folds are large and clear, and the wrinkles are expressed by strings between the fabrics, a three-dimensional effect can be expressed by applying the 'layer pattern' and 'elastic band ratio'. In the expression of flounce, which has a lot of the folds and is stretched out so that the inside of the fabric is visible, setting the 'fabric density' and 'folding angle' is important. Knife pleats can be expressed as sharp and straight or rhythmic and soft depending on the 'fold angle' setting of the crease line. Depending on the 'length of the inner crease line' setting, the tuck part can be made to fit closely to the cloths or lifted. In this study, a specific expression method of virtual clothing according to the characteristics of folded details was presented, so it can be used for subsequent research on the program's educational materials and clothing representation.

The purpose of this study is to investigate the public perception of the Athleisure look through Big Data analytics. The study was conducted based on the collection of Big Data on the word 'Athleisure look' through Textom from January 1, 2020 to November 30, 2023. As a result, 136,245 words were collected from a total of 5,158 posts, and the top 50 words were determined based on frequency of appearance. Based on the collected words, centrality measures and CONCOR algorithms were performed using Ucinet 6. The research results are as follows. 1) The frequency of appearance was high in the order of 'Athleisure', 'Athleisure look', 'brand', 'leggings', 'sports', 'fashion', 'sports wear', 'XEXYMIX', 'women' and 'Andar'. These words had high TF-IDF scores, which leads to conclusion that these are key words that are recognized as important. 2) Network centrality shows that 'Athleisure look', 'Athleisure', 'brand', 'leggings', 'sports' have a high correlation with other words. 3) As a result of the CONCOR algorithm, four significant groups were formed. The words that appear in each group are as follows. Group 1: 'Athleisure', 'brand', 'XEXYMIX', 'Andar', 'Market', 'Domestic', 'Premium', 'Lululemon' and 'Sales'. Group 2: 'fashion', 'clothe', 'look', 'product', 'line', 'Function', 'Activity', 'Trend', 'Yoga', 'price', and 'COVID-19'. Group 3: 'Athleisure look', 'woman', 'Recommendation', 'coordi', 'man', 'pants', 'Jogging Pants', 'Pretty', and 'Color'. Group 4: 'leggings', 'sports', 'sports wear', 'daily life', 'style', 'collection', 'design', 'Daily wear', 'Leisure', and 'item'. Through this, it can be confirmed that the public is very interested in the Athleisure look. In particular, brands and products that lead the athleisure trend are considered important, and it can be seen that women are paying attention to leggings.

This study analyzed reviews of Korean cosmetics on Amazon to investigate factors related to customer satisfaction and dissatisfaction, and examined topics of interest regarding Korean cosmetics. TF-IDF analysis and LDA topic modeling analysis were used as research methods. The results revealed that keywords related to positive emotions, continued use, and usage experience emerged as satisfaction factors for both skincare and makeup products. Dissatisfaction keywords included negative emotions, side effects, cost, and packaging. Specifically, for makeup products, dissatisfaction was driven by mismatches in color expectations and usage experiences. When examining what consumers mentioned about Korean cosmetics, it was found that mask packs are considered a good value and of good quality, essences are praised for their safe ingredients and effectiveness, foundation cushions are valued for their natural feel and coverage, and lipstick is noted for its color and lasting power. There was also interest in cosmetic ingredients that may cause side effects and in unique cosmetic ingredients. Packaging and delivery, particularly safe packaging and fast delivery, were also shown to be key factors linked to consumer satisfaction. Additionally, SNS-related topics indicated that positive reactions and influencer marketing could serve as important promotional tools.

In this study, the dyeing amount (K/S value), antibacterial properties, deodorizing rate, and the various color fastness of cotton fabric dyed with persimmon juice were evaluated, and the appearance of the fabric, such as mechanical properties, drape stiffness, crease resistance, and drape coefficient, were used to determine the possibility of utilizing persimmon juice-dyed cotton fabric as a fashion and environmentally-friendly functional material. The dyeing amount (K/S value) of the cotton fabric was 6.89, and the surface color was slightly turbid and dark yellow-red, with hue 3.9YR, value 4.3, and chroma 2.76. The persimmon juice-dyed cotton fabric showed excellent an antibacterial activity of 99.9% against Staphylococcus aureus and Klebsiella pneumoniae and a deodorization rate of over 99%, confirming the functionality of the dyed cotton fabric. The mechanical properties and primary hand value showed that the dyed cotton fabric was stiffer and slightly rougher than undyed cotton fabric. In addition, the examination of the appearance of the fabric in terms of drape stiffness, wrinkle resistance, and drapability showed that the dyed cotton fabric had lower crease recovery and was significantly stiffer than the undyed cotton fabric. The colorfastness of the persimmon juice-dyed cotton fabric was excellent with a grade of 4-5 for light, dry cleaning, and soiling in washing and perspiration, with a grade of 3 for fading in washing and perspiration. Therefore, the cotton fabric dyed with persimmon juice in this study showed excellent antibacterial activity and deodorizing properties, confirming its potential as an environmentally-friendly and health-functional material. It was also confirmed that it can be utilized as a fashion material for designs that express a boxy silhouette by remaining stiff rather than soft and flexible in summer.

South Korea is rapidly transitioning into a super-aged society, leading to an increased demand for clothing that reflects the physical and psychological changes experienced by the elderly. This study explores the design guidelines for universal design activewear by conducting Focus Group Interviews (FGI) with "New Seniors", aged 60-70. As a result of this study, six key principles of universal design that can enhance the usability and comfort of seniors were identified. The derived principles are 'Low Physical Effort', 'Flexibility in Use', 'Equitable Use', 'Quality and Aesthetics', 'Safety', and 'Durability and Economic Consideration.' The findings indicate that New Seniors prefer activewear that is easy to put on and take off, facilitates thermal regulation, features simple yet effective design, and is affordably priced. This study provides practical design guidelines for developing suitable activewear that can improve senior satisfaction. Future research, involving collaboration among experts from various fields such as fashion design, engineering, sociology, and psychology, could contribute to establishing more comprehensive and innovative universal design guidelines. Such efforts would be beneficial in responding to the growing demand for activewear and leisurewear among the increasing New Senior population.

This study aims to develop a swimsuit textile design using the motifs of the "Chung"(忠) character from Hyojemunjado. The geometric characteristics and symbolism of the Chung character were analyzed and reinterpreted into modern swimsuit textile design. The research method involves a literature review to explore the history and meaning of Hyojemunjado, followed by empirical research that derived the formative characteristics of 36 Chung character motifs. Subsequently, a survey was conducted to select appropriate colors, tones, and patterns for textile design. In the design process, symbolic elements such as dragons, carp, shrimp, clams, and bamboo were transformed into textile patterns, which were applied to the final swimsuit design through FGI with fashion designers and consumer feedback. The results revealed that consumer awareness of traditional patterns was low, but the swimsuit designs utilizing these patterns were perceived as unique and original. Particularly, colors including black, blue, and green, along with vivid and pastel-toned geometric or abstract patterns, were favored. This study demonstrates the potential for a modern reinterpretation of traditional Korean patterns and suggests that it can contribute to promoting Korean culture in the global fashion market.

This study aims to examine the value of fashion therapy as a dementia prevention program and to develop fashion therapy content for the elderly. With the rapid aging of the population and the increasing incidence of dementia, the importance of dementia prevention has led to increased prominence. Previous studies have shown that dementia prevention intervention can have positive effects on cognitive function improvement and emotional stability. In this context, the study conducted a 4-session fashion therapy program involving 30 elderly participants, aged from 60 to late 80s, measuring their satisfaction and cognitive-emotional changes after the program. The participants' satisfaction scores increased significantly from an average of 4.14 points (SD=0.50) in the first session to 4.58 points (SD=0.36) after the final session (t=-4.94,p<.001), indicating that fashion therapy contributed to enhancing the overall satisfaction of the elderly participants. Additionally, in-depth interviews revealed that participants recalled memories, expressed themselves, and gained positive emotional experiences through social interactions during the program. Activities involving nostalgic fashion items, such as rubber shoes and traditional Korean hanbok, provided the elderly with opportunities to revisit past experiences and memories. This recall process stimulated cognitive function and evoked positive emotions. Furthermore, fashion therapy facilitated self-expression and strengthened social networks among the elderly. This study confirms that fashion therapy, beyond mere appearance enhancement, can be effectively utilized as a dementia prevention program by contributing to the improvement of cognitive and emotional health in the elderly.

This study explores sustainable fashion by addressing waste and pollution challenges caused by the fashion industry. It focuses on repurposing surplus garments from Re;code, a leading sustainable brand, to propose versatile and wearable upcycled designs. These designs aim to extend product lifespans, promote sustainable consumer choices, and reduce the fashion industry's environmental and social impact. Using TR pattern techniques, such as 3D Pattern Puzzle and Box Integrations, combined with the 3D CLO program, the study simulated new designs from surplus garments, like a men's sweatshirt enhanced with Abigail tape and denim material from jeans' belts. This innovative process highlights the potential to transform discarded materials into creative and functional garments. Sustainable fashion, the study argues, must be a continuous effort rather than a short-term solution. By integrating Re;code's modular design philosophy with TR pattern techniques, the research demonstrates diverse possibilities for reconfiguring module sizes and shapes to create eco-conscious options. This approach presents a new paradigm in fashion, balancing environmental responsibility with creative design to offer unique and sustainable products for consumers.

Local industry-specific job creation support projects are job support projects hosted by the Ministry of Employment and Labor and organized under the local governments to support education, employment and start-ups in the relevant area. These projects aim to maximize effectiveness by inducing collaboration and participation between public-private industries and academia, so that current regional problems can be solved autonomously within the region. The progress of a four-year project was studied from 2019 to 2022. The project was a regional industry-specific project to solve the problems of local industries. In fashion and sewing, major industries of Seongdong and Seongbuk, small manufacturers had difficulty hiring manpower due to the imbalance between the supply and demand of work. A human and material cluster was created with government, industry, and university cooperation. Through this governance, education, production, design, and marketing were connected, and a consumer-participating integrated ecosystem of the fashion industry was established with meaningful achievements. Based on the project, a job platform was developed that supports job matching and market extension. In addition, various business models were established by co-branding, co-purchasing, and commercialization. Sungdong-gu and Seongbuk-gu have secured the fashion network infrastructure that enables education, design, production, and collaboration in the fashion industry. The project ultimately led to the contributed creation of quality jobs by cultivating professional manpower and linking them to industries, and has become an excellent case of linking work to companies participating in employment succession through work linkage, which is the largest difficulty.