• Title/Summary/Keyword: %2C Web Log

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Identification of Customer Segmentation Sttrategies by Using Machine Learning-Oriented Web-mining Technique (기계학습 기반의 웹 마이닝을 이용한 고객 세분화에 관한 연구)

  • Lee, Kun-Chang;Chung, Nam-Ho
    • IE interfaces
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    • v.16 no.1
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    • pp.54-62
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    • 2003
  • With the ubiquitous use of the Internet in daily business activities, most of modern firms are keenly interested in customer's behaviors on the Internet. That is because a wide variety of information about customer's intention about the target web site can be revealed from IP address, reference address, cookie files, duration time, all of which are expressing customer's behaviors on the Internet. In this sense, this paper aims to accomplish an objective of analyzing a set of exemplar web log files extracted from a specific P2P site, anti identifying information about customer segmentation strategies. Major web mining technique we adopted includes a machine learning like C5.0.

OLAP System and Performance Evaluation for Analyzing Web Log Data (웹 로그 분석을 위한 OLAP 시스템 및 성능 평가)

  • 김지현;용환승
    • Journal of Korea Multimedia Society
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    • v.6 no.5
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    • pp.909-920
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    • 2003
  • Nowadays, IT for CRM has been growing and developed rapidly. Typical techniques are statistical analysis tools, on-line multidimensional analytical processing (OLAP) tools, and data mining algorithms (such neural networks, decision trees, and association rules). Among customer data, web log data is very important and to use these data efficiently, applying OLAP technology to analyze multi-dimensionally. To make OLAP cube, we have to precalculate multidimensional summary results in order to get fast response. But as the number of dimensions and sparse cells increases, data explosion occurs seriously and the performance of OLAP decreases. In this paper, we presented why the web log data sparsity occurs and then what kinds of sparsity patterns generate in the two and t.he three dimensions for OLAP. Based on this research, we set up the multidimensional data models and query models for benchmark with each sparsity patterns. Finally, we evaluated the performance of three OLAP systems (MS SQL 2000 Analysis Service, Oracle Express and C-MOLAP).

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Web Log Analysis for Studying the Intend to Purchasing Under B2B Environment (B2B에서 구매의도 파악을 위한 웹 로그 분석)

  • Go, Jae-Mun;Seo, Jun-Yong;Kim, Un-Sik
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.601-613
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    • 2005
  • 일반적으로 B2C가 불특정 다수에 대한 서비스라면 B2B는 특정 소수에 대한 서비스라고 할 수 있다. 이러한 특성으로 B2C와 B2B에서 고객의 구매의도는 다르게 평가되어야 한다. 또한 B2B는 협상이라는 단계가 있고, 이것은 B2C와 B2B의 구매의도 평가기준에 영향을 미치게 된다. 본 연구에서는 B2B에서 구매의도 파악을 위한 웹 로그 분석 모형을 제시한다. 제시된 모형을 통해 구매의도 파악을 위한 웹 로그 분석 데이터를 추출하고, 추출된 데이터를 기업의 레거시 시스템 데이터와 통합하는 과정을 보여준다. 또한 분석 데이터를 추출하기 위한 웹마이닝 과정과 추출된 분석 데이터가 데이터베이스에 저장되는 과정을 보여준다.

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Analysis Procedure For Customer Behavior Model Using Web-Log (웹 로그를 이용한 고객행동모델 분석방법에 관한 연구)

  • Seo, Jang-Hoon;Shim, Sang-Yong;Yoo, Woong-Jae
    • Proceedings of the Safety Management and Science Conference
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    • 2006.11a
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    • pp.299-307
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    • 2006
  • In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

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Analysis Procedure For CBM Using Web-Log (웹 로그를 이용한 고객행동모델 분석방법에 관한 연구)

  • 서장훈;박명규
    • Journal of the Korea Safety Management & Science
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    • v.4 no.4
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    • pp.119-128
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    • 2002
  • In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. from this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

Web Structure Mining Using Web Access Log (웹 접근로그를 활용한 웹 구조 마이닝)

  • Park, C.H.;Lee, S.D.;Jeon, S.H.;Park, H.C.
    • Proceedings of the Korea Information Processing Society Conference
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    • 2006.11a
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    • pp.393-396
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    • 2006
  • 웹의 급속한 성장으로 정보의 양이 많아졌지만 디자인의 비중이 커지면서 웹 문서에 대한 구조를 추출하는데 어려움이 있다. 웹은 사용자가 원하는 정보를 쉽고 정확하게 검색할 수 있도록 웹 문서의 내용을 구조화하여 지속적으로 개선하면서 사용자의 특성과 행동 패턴에 따라 개인화 하여야한다. 이러한 문제를 해결하기 위해서는 웹 문서들 간의 정확한 구조를 추출하는 것이 선행되어야 한다. 본 논문에서는 보다 웹 사이트의 정확한 구조를 추출하기 위한 방법을 제안한다. 제안 방법은 기본적으로 웹문서 태그의 하이퍼링크와 플래시 파일을 2진 형태의 문서로 불러 하이퍼링크를 추출하고 이를 깊이 우선 탐색 알고리즘을 사용하여 방향그래프로 만든다. 하지만 이러한 웹 문서 태그 탐색 시 애플릿이나 스크립트 등에 숨어 있는 하이퍼링크를 찾는 문제와 '뒤로' 버튼 사용 시 웹 접근로그에 기록되지 않는 문제점이 보완되어야 한다. 이를 위해 클릭 스트림을 스택에 저장하여 이미 만들어진 방향그래프와 비교하여 새롭게 찾은 정점과 간선을 추가 삭제함으로써 보다 신뢰성 높은 방향 그래프를 만든다.

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Development of Sorption Database (KAERI-SDB) for the Safety Assessment of Radioactive Waste Disposal (방사성폐기물 처분안전성 평가 자료 제공을 위한 핵종 수착 데이터베이스(KAERI-SDB) 개발)

  • Lee, Jae-Kwang;Baik, Min-Hoon;Jeong, Jongtae
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.11 no.1
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    • pp.41-54
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    • 2013
  • Radionuclide sorption data is necessary for the safety assessment of radioactive waste disposal. However the use of sorption database is often limited due to the accessability. A web-based sorption database program named KAERI-SDB has been developed to provide information on the sorption of radionuclides onto geological media as a function of geochemical conditions. The development of KAERI-SDB was achieved by improving the performance of pre-existing sorption database program (SDB-21C) developed in 1998 and considering user's requirements. KAERI-SDB is designed that users can access it by using a web browser. Main functions of KAERI-SDB include (1) log-in/member join, (2) search and store of sorption data, and (3) chart expression of search results. It is expected that KAERI-SDB could be widely utilized in the safety assessment of radioactive waste disposal by enhancing the accessibility to users who wants to use sorption data. Moreover, KAERI-SDB opened to public would also improve the reliability and public acceptance on the radioactive waste disposal programs.

X-tree Diff: An Efficient Change Detection Algorithm for Tree-structured Data (X-tree Diff: 트리 기반 데이터를 위한 효율적인 변화 탐지 알고리즘)

  • Lee, Suk-Kyoon;Kim, Dong-Ah
    • The KIPS Transactions:PartC
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    • v.10C no.6
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    • pp.683-694
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    • 2003
  • We present X-tree Diff, a change detection algorithm for tree-structured data. Our work is motivated by need to monitor massive volume of web documents and detect suspicious changes, called defacement attack on web sites. From this context, our algorithm should be very efficient in speed and use of memory space. X-tree Diff uses a special ordered labeled tree, X-tree, to represent XML/HTML documents. X-tree nodes have a special field, tMD, which stores a 128-bit hash value representing the structure and data of subtrees, so match identical subtrees form the old and new versions. During this process, X-tree Diff uses the Rule of Delaying Ambiguous Matchings, implying that it perform exact matching where a node in the old version has one-to one corrspondence with the corresponding node in the new, by delaying all the others. It drastically reduces the possibility of wrong matchings. X-tree Diff propagates such exact matchings upwards in Step 2, and obtain more matchings downwsards from roots in Step 3. In step 4, nodes to ve inserted or deleted are decided, We aldo show thst X-tree Diff runs on O(n), woere n is the number of noses in X-trees, in worst case as well as in average case, This result is even better than that of BULD Diff algorithm, which is O(n log(n)) in worst case, We experimented X-tree Diff on reat data, which are about 11,000 home pages from about 20 wev sites, instead of synthetic documets manipulated for experimented for ex[erimentation. Currently, X-treeDiff algorithm is being used in a commeercial hacking detection system, called the WIDS(Web-Document Intrusion Detection System), which is to find changes occured in registered websites, and report suspicious changes to users.

Quantitative Microbial Risk Assessment Model for Staphylococcus aureus in Kimbab (김밥에서의 Staphylococcus aureus에 대한 정량적 미생물위해평가 모델 개발)

  • Bahk, Gyung-Jin;Oh, Deog-Hwan;Ha, Sang-Do;Park, Ki-Hwan;Joung, Myung-Sub;Chun, Suk-Jo;Park, Jong-Seok;Woo, Gun-Jo;Hong, Chong-Hae
    • Korean Journal of Food Science and Technology
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    • v.37 no.3
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    • pp.484-491
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    • 2005
  • Quantitative microbial risk assessment (QMRA) analyzes potential hazard of microorganisms on public health and offers structured approach to assess risks associated with microorganisms in foods. This paper addresses specific risk management questions associated with Staphylococcus aureus in kimbab and improvement and dissemination of QMRA methodology, QMRA model was developed by constructing four nodes from retail to table pathway. Predictive microbial growth model and survey data were combined with probabilistic modeling to simulate levels of S. aureus in kimbab at time of consumption, Due to lack of dose-response models, final level of S. aureus in kimbeb was used as proxy for potential hazard level, based on which possibility of contamination over this level and consumption level of S. aureus through kimbab were estimated as 30.7% and 3.67 log cfu/g, respectively. Regression sensitivity results showed time-temperature during storage at selling was the most significant factor. These results suggested temperature control under $10^{\circ}C$ was critical control point for kimbab production to prevent growth of S. aureus and showed QMRA was useful for evaluation of factors influencing potential risk and could be applied directly to risk management.