• Title/Summary/Keyword: 관계 몰입

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e-마켓플레이스 이용기업의 만족이 신뢰와 다차원적 관계몰입에 미치는 영향

  • 박준철
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.249-257
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    • 2005
  • 본 연구는 e-marketplace에 대해 기업이 지각하는 만족이 신뢰, 다차원적 관계몰입(감정적몰입, 지속적몰입, 규범적몰입)에 영향을 미칠 수 있음을 제안하고 이를 실증 분석하였다. 전체적으로 제안모델은 수용할만한 자료적합도를 보여 주었으며, 제시한 4개의 가설 모두가 유의한 것으로 나타났다. 그리고 간접효과를 분석한 결과 만족이 신뢰를 통해서 다차원적 관계몰입(감정적몰입, 지속적몰입, 규범적몰입)에 간접적인 영향을 미치는 것으로 나타났다.

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The Effect of Mileage Program in e-Business on Brand Loyalty : Focused on the Mediating Roles of Trust and Relational Commitment (e-Business에서의 마일리지프로그램이 신뢰와 관계몰입을 통해 브랜드애호도에 미치는 영향)

  • Lee Joung-Sil;Lim Chae-Kwan;Park Bong-Gyu
    • The Journal of the Korea Contents Association
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    • v.5 no.4
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    • pp.28-35
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    • 2005
  • This paper examines empirically the effect of mileage program in e-Business on brand loyalty, and the mediating role of customers' trust and relational commitment. The results show that customer's benefits and convenience of the program significantly influences positively customer's trust. In addition, customer's trust also influences positively relational commitment, and relational commitment significantly influences positively brand loyalty. Thus, trust and relational commitment should be considered in the mileage program to improve the brand loyalty of internet shopping mall. Implications and limitations of this study are suggested.

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A Study on the Effect of Brand Image, Trust, Commitment and Brand Loyalty on Capital Area and Non Capital Area Coffee Shop - Focusing on Mediating Effect of Trust and Commitment - (수도권과 수도권이외 지역 커피전문점의 브랜드이미지와 브랜드충성도 간 신뢰와 관계몰입의 매개효과에 관한 연구)

  • Kang, Byong-Nam;Moon, Sung-Sik
    • Culinary science and hospitality research
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    • v.18 no.1
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    • pp.182-198
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    • 2012
  • The purpose of this study is to examine the mediating role of trust and relational commitment on capital area and non capital area coffee shop. In order to meet its purpose, we surveyed 264 customers who visited coffee shop in capital area and non capital area. The results are as follows: First, trust was played a mediator role between a brand image and relational commitment. Second, Relational commitment was played a mediating role between trust and brand loyalty. Third, Trust and relational commitment was played a mediator role between brand image and brand loyalty.

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Customers Perceived the Image of S Corporations and Relationships between Commitment to the Study of the Impact (고객이 인지한 S기업의 이미지와 관계몰입간의 영향관계)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.173-179
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    • 2012
  • In this study, gieopjung S corporations around the country the customer's perceived image of S corporations and relationships affect the relationship between commitment and see it through the marketing strategy was to become the foundation of the relationship of the findings customers commitment to S corporations used to think showed significantly affect impartiality. Growth of corporate commitment to the relationship between S corporations also affect to some extent because of the image rather than just winning and how much that technology can be seen to affect the Saints. In addition, does not affect the reliability of several factors, innovation, enterprise-wide chief executive officer, and so on image based on careful consideration of a more customer-oriented company with a reliable image of the future must be concerned with is improving.

The Impacts of Customer Participation and Relationship Commitment on Experience at Offline Stores and Moderating Effect of Brand Fanship -Focusing on Chinese Consumers- (고객참여 및 관계몰입이 오프라인 매장 체험에 미치는 영향 및 브랜드 팬쉽의 조절효과 -중국 소비자를 중심으로-)

  • Park, Hyun Jung;Chen, Yi Tao
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.117-126
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    • 2019
  • This research examined whether and how prior customer participation and the relationship commitment of the brand enhance experiential behaviors of offline stores such as Apple, Huawei, MI, Oppo, Samsung, Vivo. A structured self-report questionnaire was administered to collected 258 survey responses and structural equation modeling was applied using SPSS and AMOS. The results of this study are as follows: First, customer participation increased normative commitment, emotional commitment, and persistent commitment. Second, the relationship commitment of consumers enhanced various experiential behaviors such as entertainment experience, educational experience, escapist experience, and aesthetic experience. Third, consumers with high brand fanship reported more positive aesthetic and escapist experience. The results of this study are expected to provide effective marketing strategies for companies setting up offline experience stores by understanding customer participation and involvement that should be considered for consumers targeted.

The Influence of the Nature of Trust on Commitment and Relational Citizenship Behavior in BtoB Exchanges Relationships (BtoB 관계에서 신뢰의 내용 및 대상 차원이 관계몰입 및 시민행동에 미치는 영향)

  • 최지호;김재욱;이성근;한계숙
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.97-118
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    • 2004
  • The primary purpose of this research is to develop and test a model that explains the process of how multidimensional trust in a supplier firm and salesperson through relational commitment influence buyer's relational citizenship behavior. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct such as benevolence and credibility and incorporates two distinct facets of consumer trust, namely, organization trust, and salesperson trust. The authors test the proposed model using data from MD in buying finns.. The tests show the differential effect of trust dimensions on relational commitment and citizenship behavior. The authors discuss the implications of the findings for trust-commitment theory and practice.

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The Effect of Large Company's Corporate Social Responsibility on the Trust and Relationship Commitment of Supplier Company's Workers (대기업의 사회적 책임활동이 협력회사 구성원의 신뢰와 관계몰입에 미치는 영향)

  • Lee, Yang-Soo;Kim, Byeong-Seong;Kim, Hae-Ryong
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.201-213
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    • 2020
  • The purpose of this study is to examine the effects of large company's corporate social responsibility(CSR) on trust and relationship commitment of partner companies' members. This study is different from previous studies with respect to inclusion of safety/environment responsibility as one of CSR components and inclusion of supplier company's members as one of major stakeholders in CSR. Corporate social responsibility activities, which are independent variables, are composed of four components: economic, legal, ethical, and safety/environment responsibility. The trust is composed of the dependent variables as the parameter. For the empirical analysis, data were collected from 186 members of supplier companies of 'S' large companies. The data collected were analyzed using SPSS 21.0 and AMOS 21.0 to verify the hypothetical relationship. The results of this study are as follows. First, social responsibility activities have an effect on trust and relationship commitment, and trust has a positive effect on relationship commitment. In the relationship between social responsibility activities and relationship commitment, trust was found to play a full mediating role. Based on these results, implications were discussed in terms of theory and practice, limitations were pointed out, and some research directions for future research were also proposed.

The Effect of the Web Site Information Characteristics on the Customer Satisfaction, Relationship Commitment (웹사이트의 정보특성이 고객만족, 관계몰입에 미치는 영향에 관한 연구)

  • Choi Seung-Il;Kim Dong-Il
    • The Journal of the Korea Contents Association
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    • v.6 no.5
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    • pp.122-130
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    • 2006
  • With the increasing popularization of the Internet and in the rapidly changing environment with uncertainty, corporations are faced by severe competition to survive. In the meantime, corporations have been quite interested in building and operating their Internet-based websites and invested much to them, since their deployment is emersing as a new means by much they can perform their marketing activity and comercial transaction. And then we investigated how these classified characteristics on website could influence on customer satisfaction and Relationship Commitment.

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The Influence of Perceived Relational Benefits on Relational Commitment and Customer Loyalty in Internet Clothing Purchase (인터넷 의류구매에서의 관계혜택지각이 관계몰입과 충성도에 미치는 영향)

  • Ji, Hye-Kyung;Kim, Yong-Ju;Son, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1927-1938
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    • 2008
  • Companies can build a close relationship by providing benefits that consumers want. As long relationships between consumer and company are stressed these days, it is very important for the growth and development of companies to assess what benefits consumers perceive and how they reflect them to their buying behaviors. Thus, this study aims to examine the relational benefits that consumers perceive in internet clothing purchase and how these perceived relational benefits affects relational commitment and customer loyalty. This study surveyed 343 male and female in their 20s and 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and ${\chi}^2$-test are carried out using SPSS for Windows 12.0 for statistical analysis. The results are as follows. First, the dimensions of relational benefits perceived by consumers in internet clothing purchase are found 6 including customization, economic, psychological, social, shopping convenience, and informational. Second, consumers' perception of relational benefits significantly affect on relational commitment and loyalty, thus consumers with greater recognition of relational benefits have higher relational commitment and loyalty. Third, based on the dimensions of consumer's perceived relational benefit, consumers are categorized into 6 types: group perceiving social benefit, group perceiving economic/shopping convenience benefit, group perceiving shopping convenience benefit, group perceiving customization benefit, group perceiving informational benefit, and group perceiving psychological benefit. The group perceiving customization benefits have higher relational commitment and loyalty than the others. It is expected that this study will help internet companies establish customer relationship management strategies, which are needed to promote relationships with customers and to enhance customers' loyalty to internet shopping malls.

The Impact of Entrepreneurship of Franchisees on Their Business Performance : Mediation Effects of Market Orientation and Relationship Commitment (프랜차이즈 가맹점의 창업정신이 경영성과에 미치는 영향 : 본사의 시장지향성과 가맹점 관계몰입의 매개효과)

  • Yoon, Sung-Wook;Park, Sung-Il
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.101-125
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    • 2008
  • This research suggests an ideal role between franchisee and franchisee for survival and development of the Korean franchise business by identifying causal relationships between entrepreneurship of franchisees and their business performance. Besides, when considering multi-dimensional features of a franchise system, this study aims to show that the market orientation of the franchisee and the relationship commitment between franchisee and franchisee will play an important mediating role to achieve a better business performance. Thus specific causal relationships among sub-dimensional constructs of entrepreneurship and market orientations were investigated. They are innovativeness, risk-taking propensity, pro-activeness, information creation, intelligence generation, intelligence dissemination, response design, response implementation. The results demonstrate that pro-activeness of franchisee plays a crucial role for franchisee's business performance. It was noted that franchisor's market orientation and innovativeness is also important for high market orientation of franchisor. The higher the market orientation of franchisor was, the higher relationship commitment of franchisee was formed. By identifying the mediation effect of relationship commitment and market orientation of franchisor, this paper showed that relationship commitment positively affect the improvement of franchisee's business performance. Above all, it should be noted that this research empirically identified the relationship between franchisee's entrepreneurship and business performance that most of the previous researchers have ignored. Furthermore, the analysis was conducted at sub-dimensional construct level. It is expected that empirical results from this study will be able to provide a meaningful framework and theoretical basis for future research on franchise, entrepreneurship and market orientation.

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