• Title, Summary, Keyword: 서비스 스케이프

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Convergence Study of Servicescape and Human Services on the Perceived values and Customer Satisfaction (의료기관의 서비스스케이프, 인적서비스가 지각된 가치와 고객만족에 미치는 융합적 연구)

  • Noh, Eun-Mi
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.325-330
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    • 2018
  • The study examined the impact of medical servicescape, human services, and effects on perceived value and customer satisfaction. From July 1, 2016 to August 31, 2016, a total of 300 outpatients visiting the university hospital and general hospital in Ulsan area participated the study. As a result, the general features of the Servicescape were more important to the aged and the higher the academic background, the higher the scores of Human Service and perceived value were revealed. There was a positive correlation between the service schedule of the medical institution, human service, perceived value, and customer satisfaction. And the factors affecting customer satisfaction were in order of human service (${\beta}=0.382$), perceived value (${\beta}=0.376$). The service scapegoats and personal services offered by customers visiting healthcare providers play an important role in understanding the internal health and needs of customers, and this research results will serve as a basic material for strengthening the competitiveness of medical institutions.

Relationship among professional baseball stadium servicescape, control perception, consumer emotion, and revisit intention (프로야구경기장 서비스스케이프와 통제지각, 소비감정, 재방문 의도의 관계)

  • Ma, Yoon-Sung;Ko, Kyong-Jin;Lee, Kwang-Yong
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.389-401
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    • 2019
  • The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity of the data was verified through frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis. The hypothesis was verified by structural equation model analysis. First, servicescape has a statistically significant effect on control perception. Second, the control perception in the servicescape has a significant effect on the consumption emotion. Third, servicescape effected consumption emotion. Fourth, consumption emotion had a significant influence on the revisit intention. The results of this study suggest that visitors to baseball stadiums can induce revisit intention through positive experience of servicescape. The specific discussions and implications are described in the text.

The Impact of Natural Parks' Servicescapes on Perceived Value, Satisfaction, and Behavior Intention - Focus on Palgong Provincial Park - (자연공원의 서비스스케이프가 탐방객의 지각된 가치, 만족, 행동의도에 미치는 영향 - 팔공산도립공원을 중심으로 -)

  • Kim, Bomi;Lee, Juhee
    • The Journal of the Korean Institute of Forest Recreation
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    • v.22 no.4
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    • pp.83-94
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    • 2018
  • The present study applies the servicescape concept in the domain of Natural Parks to examine the impact of a natural park's servicescape on visitors' perceived value, overall satisfaction, and behavior intention. The study's findings suggest that the components of Natural Parks' servicescape can be evaluated based on three factors; including facilities, convenience, and comfort, accessibility to the park, and facilities inside the park, such as parking lots, bathrooms, and resting areas, in addition to other facilities. The results also revealed that if visitors had a favorable impression of the park facilities, they would have a favorable impression on the value of the intangible experiences, and general satisfaction and behavior intentions would be positive. Particularly, visitors perceive time in the course of a visit to be valuable, which in turn influences the comfort servicescape factor, which suggests the importance of continuous effort from Natural Park management to ensure a clean and pleasant environment. The present study is the first time the concept of servicescape has been applied in the domain of Natural Parks. Follow-up studies are required to improve the reliability and generalization of the research results.

Effects of Festival Sevicescape and Human Services to Emotional Response and Behavioral Intention (축제의 서비스스케프와 인적서비스가 감정반응과 행동의도에 미치는 영향 -강경발효젓갈축제 사례를 중심으로-)

  • Noh, Won-Jung;Jee, Jin-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.432-437
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    • 2010
  • The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

Analysis of The Mediating Effect of Food Quality and Price Fairness in The Relation between Servicescape and User Satisfaction - A Case Study of A University Student Cafeteria Evaluation - (서비스스케이프가 이용만족 간의 관계에서 음식의 품질과 가격공정성의 매개효과 분석 -A대학 학생 식당 사례를 중심으로-)

  • Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.379-387
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    • 2019
  • This study analyzed what the Servicescape factor of the student cafeteria in university is, whether food quality and price fairness show any mediating effect in relation between Servicescape factor and user satisfaction. First, analysis shows that Servicescape factors of cafeteria for university students are 'extensity', 'cleanness', 'aesthetic' and 'agreeableness'. Second, 'cleanness and 'aesthetic' factors are found to have positive(+) influences on user satisfaction. Third, 'cleanness', 'aesthetic' factors are found to have positive(+) influences on food quality. Fourth, 'cleanness' factors of food quality shows complete mediating effect in the influential relation between Servicescape factor and user satisfaction and 'aesthetic' factors shows partial mediating effect. Fifth, significant influence was not seen in all factors of price fairness by Servicescape factors of student cafeteria in university. Sixth, price fairness was found to play no mediating role in the influential relation between Servicescape factor and user satisfaction. This study will help understand the mediating effect of food quality and price fairness in the relation between the Servicescape of student cafeteria in university and user satisfaction.

The effects of servicescape and information technology on service encounter job satisfaction, affective commitment and service performance: Focused on nursing services (서비스 스케이프와 정보기술이 서비스 접점직원의 직무만족과 정서적 몰입 및 서비스 수행에 미치는 영향: 간호서비스를 중심으로)

  • Ju, Ki-Jung;Yoo, Sangjin
    • Journal of the Korea Industrial Information Systems Research
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    • v.17 no.5
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    • pp.75-88
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    • 2012
  • This study examines the relationship among servicescape, information technology, employee's job satisfaction, affective commitment and service performance. Empirical research is conducted to statistically test the model using SEM and empirically confirms followings: (a) positive effect of servicescape and IT on both of job satisfaction and affective commitment, which, in turn, positively influences on service behavior, (b) positive effect of affective commitment and service behavior on service recovery, and (c) significant indirect effect of job satisfaction on service recovery meditated by service behavior. Results suggest that there are direct and indirect effects on service performance of servicescape and information technology through job satisfaction and affective commitment. This paper is concluded with the summarized result and contribution of this study, managerial implication of the research findings, and further research issues.

The Effect of the Social Servicescape on the Customer Satisfaction, Customer Trust, and Customer Loyalty in Japanese Restaurants (일식전문점의 사회적 서비스스케이프가 고객만족, 고객신뢰도, 고객충성도에 미치는 영향)

  • Park, Se-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.698-711
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    • 2019
  • The purpose of this study was to investigate the effect of social servicescape on customer satisfaction, customer trust, and customer loyalty. Data were collected from 311 adults who lived in Daegu where they had used Japanese restaurants. For data analysis, frequency analysis, factor analysis, regression analysis and multiple regression analysis were used. Through the factor analysis, the social servicescape of Japanese restaurant was identified as two components of human service and customer similarity. As a result of the multiple regression analysis, two components of social servicescape have positive effects on customer satisfaction and customer trust, and have a partial positive effect on customer loyalty. The results of regression analysis showed that customer satisfaction had a positive effect on customer trust and customer loyalty. In addition, customer trust has a positive effect on customer loyalty. The results of this study confirmed the influence of social servicescape on Japanese specialty restaurants and suggested practical and theoretical implications.

The Effect of Servicescape on Customer Satisfaction and Brand Loyalty in Franchise Coffee Shops: The Mediating Effect of Brand Image (프랜차이즈 커피전문점의 서비스스케이프가 고객만족과 브랜드 충성도에 미치는 영향: 브랜드 이미지의 매개효과를 중심으로)

  • Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.785-801
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    • 2016
  • The purpose of this study was to examine the effect of servicescape on customer satisfaction and brand loyalty in Franchise Coffee Shops. Also, this study investigated a mediating effect of brand image in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty. The results of this study are as follows: Firstly, among components of servicescape, aesthetics, cleanliness and pleasance affected brand image. Secondly, among components of servicescape, aesthetics, cleanliness, pleasance and space affected customer satisfaction. Thirdly, among components of servicescape, pleasance and space affected brand loyalty. Fourthly, Brand image significantly affected customer satisfaction and brand loyalty. Fifthly, customer satisfaction significantly affected brand loyalty. Sixthly, brand image had a mediating role in the causal relationship between servicescape and customer satisfaction and, between servicescape and brand loyalty.

A Study on the IPA Analysis of Menu Quality and Servicescape of Kijang Area Local Restaurants (기장지역 향토음식점의 메뉴품질과 서비스스케이프의 IPA 분석에 관한 연구)

  • Kim, Heon Chul
    • Culinary science and hospitality research
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    • v.22 no.2
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    • pp.176-188
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    • 2016
  • The main purposes of this study is to examine a local restaurants menus' importance and satisfaction of the servicescape. Survey was collected by December 1 through December 31 2015, in the region Kijang County. the data from this survey were analyzed by using various statistical techniques including frequency tables, factor analysis, reliability test, and IPA. Results of IPA analysis showed that menu consisted of local products is the highest average value, and it means the local food restaurants need to use the nostalgic marketing techniques. In addition, menus are currently for sale in order to attract continuing foreign tourists as perceived by Busan residents Kijang. Therefore, the local food restaurants need to revive the traditional flavors and recipes coming down area from ancient times. Based on these results, this study will contribute to provide fundamental information for developing marketing strategies especially local food restaurants.