• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.3
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• pp.317-324
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• 2008

This study was performed in order to investigate perceptions on environment and environment-friendly agricultural products, knowledge level and opinion about these products. The subjects were 387 college students in Seoul and Incheon area. This survey was conducted by self-administered questionnaire. The statistical analysis was conducted using the SPSS 12.0 program. Male subjects were 53.2% and female subjects were 46.8%. 52.9% of the subjects have knowledge about environment-friendly agricultural products. Also 50.9% of the subjects knew certification label of environment-friendly agricultural products whereas 13.4% knew certification authority of environment-friendly agricultural products. The average scores of 'image of environment-friendly agricultural products', 'attitude towards environment', 'attitude towards agrichemical' were $3.84{\pm}0.68,\;3.51{\pm}0.73\;and\;3.58{\pm}0.87$, respectively. In regard to 'image of environment- friendly agricultural products', the scores were significantly affected by gender (p<0.05), self-recognition of health status (p<0.05) and self-knowledge about environment-friendly agricultural products (p<0.001). In regard to 'attitude towards environment', the scores were significantly affected by self-recognition of health status (p<0.05), self-knowledge about environment-friendly agricultural products (p<0.001), and information about environment friendly agricultural products certificate authority (p<0.01). In regard to 'attitude towards agrichemical', the scores were significantly affected by gender (p<0.001), self-recognition of health status (p<0.05), supplements for health (p<0.05) and self-knowledge about environment-friendly agricultural products (p<0.001). Therefore, various education programs on environment-friendly agricultural products are necessary for college students to make right food choices.

• Life and Agrochemicals
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• s.259
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• pp.14-17
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• 2010

안전농산물에는 친환경농산물, GAP농산물, 관행농산물 중 안전성이 검증된 것 모두가 포함될 수 있다. '안전농산물 무상공급'으로 하지 않는다면 어떻게 그 많은 학교에 공급되는 모든 농산물을 친환경농산물중 유기농산물로 공급을 할 수 있겠는가?

• Monthly Duck's Village
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• s.64
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• pp.68-74
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• 2008

친환경인증제도란 환경에 농산물(예: 농약을 사용하지 않은 유기농산물), 친환경건축자재, 친환경건축물 등등 다양한 분야에 적용되는 인증제도입니다. 농약의 환경보전 기능을 증대시키고, 농업으로 인한 환경오염을 줄임으로 일반농산물을 친환경농산물로 허위 또는 둔갑표시하는 것으로부터 생산자.소비자를 보호하기 위해 유통과정에서의 신뢰구축으로 친환경농산물 생산과 공급체계를 확립하기 위한 것입니다. 그 동안 증산위주의 고투입농법에 의존해 온 결과 농업환경이 약화되어 지속가능한 농업생산을 위협하고 지나친 농약사용은 토양미생물, 천적감소 등 생태계 교란, 수질오염 및 농산물의 농약잔류문제를 야기하는 등 관련 국제규범이 제정됨으로써 환경보전 및 식품안전에 대한 국민의 관심제고에 적극적인 대응 필요에 만들어 졌습니다.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.192-206
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• 2015

A study was conducted on dietitians in the Gyeonggido area to analyze the effect of purchase decision and attitude related factors regarding environmental-friendly agricultural products. The results of the factor analysis, correlation analysis and a multiple regression analysis are as follows. Many dieticians prefer environmental-friendly agricultural products, but they are reluctant to pay more money to purchase them. It was found that purchasing decision factors were 'loyalty' at 0.920, 'perceived quality' at 0.791, 'awareness' at 0.862, and 'brand' at 0.801. To conclude, the research result shows a statistically very close and positive correlation between the dieticians' attitude on environmental-friendly agricultural products and purchase decision. Other factors of quality(r=.296, p<.01), brand(r=.350, p<.01), loyalty(r=.558, p<.01), and awareness (r=.496, p<.01) acted as the most meaningful and significant variables. In short, of the dieticians surveyed in Gyeonggido province, the more favorably disposed to organic products, the more likely they are to purchase them. Accordingly, it is necessary for dieticians to be educated so that they may have greater awareness of environmental-friendly agricultural products. Furthermore, there is a need for more follow-up studies in order to gain an understanding of how to improve dieticians' attitudes on using organic products.

• Journal of Life Science
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• v.12 no.4
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• pp.433-441
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• 2002

There has been an increasing public concern about environmental safety and human health of field crops while customer consumes more and more field crops, to which overdose and residual chemicals were applied. As a solution for the problems, construction of sustainable agroecosystem is spreading out to pursuit the economic value of agricultural management as well as to meet environment concern. Public has extended their understanding on the preservation of environment and safeness of agricultural products, and governmental policy toward sustainable agriculture drives rapid increase of the production of sustainable agricultural products. Under this circumstances, it is time to encourage more consumption and to activate market system for the sustainable agricultural products. This study was initiated to diagnose the problems and future direction of domestic sustainable agriculture by analyzing the overall opinions of consumer on the sustainable agriculture. The results are as follows: The pursuit of low input management is a prerequisite to creat high valued agricultural products, and serious consideration should be taken to produce clean crops using natural products. Consummers are willing to pay 10∼50% more prices if the products get certified by official eco-label programs. It is believed that practice of sustainable agriculture using biopesticide and natural pesticide would accelerate the rapid extension of this pro-environmental agricultural management. To activate production and consumption of sustainable agricultural products correct informations on safety should be addressed to customer, and confidence has to be brought about from customer. This could be done by obtaining various and efficient distribution route, product competency for quality, upgraded sales strategy, maximum utilization of certificate system, and practice of recall system, so on.

• Life and Agrochemicals
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• s.250
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• pp.24-27
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• 2009

우리는 지금 유기 친환경농산물의 홍수 속에 살고 있다고 해도 과언이 아닐 것이다. 양적문제의 시비를 없앤 작물보호제의 공이 작지 않았고 친환경농산물 모두가 곧 농약을 쓰지 않는 유기이거나 무농약농산물일 것이라는 잘못된 믿음 때문이다.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.143-156
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• 2011

To accomplish these purposes, First, this research divided hallmark of the environment friendly agricultural products into organic products and pesticide-free products and participants are classified as having promotion or prevention regulatory focus. In addition, consumer value type is categorized into value of social psychology and functional value. Second, construal level divided into high and low on the relationships between the consumer value and purchase intention. The main factors of the consumer value such as value of social psychology and functional value were found from the previous studies. This study is meaningful that the fit of regulatory focus between hallmark of organic products and pesticide-free products in environment friendly agricultural products. The regulatory relevance could moderate the level of persuasion knowledge activation. Also, This research is meaningful that the fit of construal level theory between Consumer value and purchase intention by person's psychological personality. The construal level relevance could moderate the level of marketing activation.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.105-116
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• 2012

This thesis is surveying the notions and the countermeasures of the farmers, who produce environmental-friendly crops, on a market and buyers. It ultimately tries to find out ways to increase the sale and the consumption of environmental-friendly crops from the side of the farmers. In chapter 2, analyzing the reality of consuming environmental-friendly crops and consumers inclinations. Also, on the basis of this, in chapter 3, I demonstrate how environmental-friendly producers countermeasures for the consumers are. I try to analyze the trust of the consumer buying environmental-friendly crops, which have been pointed out as a decisive factor for environmental-friendly crops by a lot of researchers, and analyze producers methods dealing with consumers approach to consume environmental-friendly crops. Regarding ways of the reconsideration about the trust, I have shown the problems about the quality authentication, forming consumers trust, and the ways of the consumer management. For the channel and method of the sale I have scrutinized not only a farmers notion about an internet homepage and his or her use but also producers principal sales route, cognition, and correspondence about it. Finally, I have examined the counter plans of the producer to increase sale and to facilitate consumption.

• Life and Agrochemicals
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• s.246
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• pp.24-27
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• 2009

1997년에 '친환경농업육성법'을 제정, 시행하고 2001년부터 친환경 농산물 인증제도를 도입, 운영해 오고 있으나 69%가 저농약농산물로 유기 무농약농산물의 보편화는 이루어 지지 않고 있다. 또 2006년에는 농산물품질관리법에 GAP 제도를 반영시켜 시행, 운영해오고 있으나 인증농산물은 아직 초보단계에 머물고 있는 실정이다.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.103-120
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• 2013

This study aims to examine consumers' trust and purchase intention in environment-friendly agricultural products and factors influencing purchase intention degree of environment-friendly agricultural products. In addition, it aims to help seek national health promotion methods through purchase of consumers' environment-friendly agricultural products by providing the government, businesses, consumer organizations, etc. with basic data on them. The survey was performed for 2 months from August 1, 2012 to September 30, 2012, and a total of 350 questionnaires were distributed and 321(91.7%) copies out of them were used as final analysis data. The results of the study are as follows. First, the analysis of the effects of environment-friendly consumption value on trust in environment-friendly agricultural products showed that all the independent variables including environmental conservation value and economic value had a significant influence on trust in environment-friendly agricultural products, and economic value among them was the most influential item. Second, the analysis of the effects of environment-friendly consumption value on purchase intention for environment-friendly agricultural products showed that all the independent variables including environmental conservation value and economic value had a significant influence on purchase intention for environment-friendly agricultural products, and economic value was the most influential item. Third, the analysis of the effects of trust in environment-friendly agricultural products on purchase intention for environment-friendly agricultural products showed that as trust in environment-friendly agricultural products gets higher, consumers' purchase intention for them increased.