• Title, Summary, Keyword: 태도

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A Study on Relationship among Attitude toward the Website, Attitude toward the Advertising, Attention to the Commercial, Attitude toward the Brand, & Purchase Intention. (웹사이트에 대한 태도, 광고에 대한 태도, 광고에 대한 집중도, 상표에 대한 태도 및 구매의도와의 관계에 관한 연구)

  • Cho, Yoon-Shik
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.127-146
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    • 2001
  • Attitude toward the advertising is widely used in studies of traditional mass media advertising. As internet marketing becomes more important, attitude toward the website will gain parallel status in evaluating effectiveness. And also, studies on relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention was needed. This study sets a hypothetical model about the relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention. And to testify this model, 10 hypotheses were set. The results of the analysis, all variables were related significantly.

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An Analysis of the Attitude Toward Science, Achievements Motivation, and the Peer Relationship, and Parents' Attitudes to Science Gifted Education (과학에 대한 태도, 성취동기, 또래관계, 부모의 과학영재교육에 대한 태도 분석-과학영재와 과학성적우수 일반학생들을 중심으로)

  • Chun, Bok-Hee;Park, Kyung-Bin;Chun, Mi-Ran
    • Journal of Gifted/Talented Education
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    • v.18 no.3
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    • pp.443-464
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    • 2008
  • This study analyzes the surveys of attitudes toward science, the peer relationship, the achievement motivations, and the parents' attitudes to science gifted education. It have been conducted to 53 scientifically gifted and 120 non-gifted students. The findings from the analyses suggest that there exist few meaningful differences in the attitude toward science, the motive for achievements and the peer relationship except in the parents' attitude to the gifted student education. This means that the recognition and the attitude of the parents have great influences on non-gifted students especially female students in the process of resolving to take future directions to science fields and choosing the gifted education center. Accordingly, we are in dire need of the changes in the social recognition of science and it is strongly recommended to seek for the ways of promoting science and supporting engineering graduates at the level of nation, thereby establishing legal and institutional foundations to make effective human resource arrangements.

사업에 대한 태도 및 위험인지가 창업 및 사업유지 의사결정에 미치는 영향 분석

  • Ha, Gyu-Su;Kim, Do-Hyeon;Kim, Dae-Ho
    • 한국벤처창업학회:학술대회논문집
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    • pp.263-288
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    • 2010
  • 본 연구에서는 현재 사업을 운영하고 있는 사업자와 사업을 운영하지 않고 있는 잠재창업자인 20세 이상 남녀를 조사대상으로 사업에 대한 태도 및 위험인지가 여러 특성에 따라 어떤 차이가 있는지 그리고 어떤 변수들에 의해 영향 받는지를 조사하였다. 또한, 태도 행동 모델과 소비자의사결정 모델을 응용하여 사업태도와 위험인지 변수가 창업 및 사업유지의사에 미치는 영향력을 조사하였다. 본 연구결과를 정리 요약하면 다음과 같다. 첫째, 분산분석결과 남성, 비전문직 종사자, 부모가 창업경험을 가진 경우 사업에 대한 태도가 긍정적인 것으로 나타났다. 한편, 취업하지 않은 경우, 연령이 40대 이상인 경우, 과거 사업경험이 있는 경우 사업에 대한 위험인지 수준이 높은 것으로 드러났다. 둘째, 남성, 부모가 창업한 경험이 있는 경우, 자아실현의 창업동기를 갖는 경우 창업의사가 강한 것으로 드러났다. 한편, 사업실패경험이 없는 경우, 101억부터 1천억 사이의 매출액을 갖고 있는 사업체 운영자, 긍정적인 사업태도를 가진 경우 사업유지의사가 높은 것으로 나타났다. 셋째, 남성, 비전문직에 취업한 경우, 사업경험이 있는 경우 사업에 대한 태도가 긍정적인 것으로 드러났다. 한편, 연령이 높은 경우, 취업하지 않은 경우, 사업경험이 있는 경우 사업에 대한 위험인지 수준이 높은 것으로 드러났다. 끝으로, 남성, 취업하지 않은 경우, 사업에 대한 태도가 긍정적인 경우, 부모가 창업을 한 경험이 있는 경우 창업에 대한 의사가 강한 것으로 드러났다. 한편, 긍정적인 사업태도, 사업실패경험이 없는 경우 사업유지의사가 강한 것으로 드러났다.

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Effects of End-of-Life Care Education using Self-reflection Diary on Spirituality, Attitudes toward Death, and Attitudes toward Nursing Care of the Dying Patients in Nursing Students (성찰일지를 이용한 임종간호교육이 간호대학생의 영성, 죽음에 대한 태도, 임종간호태도에 미치는 효과)

  • Jo, myoung-ju;Jun, won-hee
    • Proceedings of the Korea Contents Association Conference
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    • pp.273-274
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    • 2015
  • 본 연구의 목적은 성찰일지를 이용한 임종간호교육이 간호대학생의 영성, 죽음에 대한 태도, 임종간호태도에 미치는 영향을 평가하기 위해 비동등성 대조군 사전사후 설계를 시행하였고 대상자는 실험군 69명, 대조군 68명으로 구성되었다. 교육은 회기당 100분간 12회기로 매주 시행하였다. 자료는 일반적 특성, 영성, 죽음에 대한 태도, 임종간호태도로 구성된 구조화된 설문지를 이용하여 수집하였다. 실험군과 대조군 간에 영성과 임종간호태도에서 유의한 차이가 있었다. 본 연구는 성찰일지를 이용한 임종간호교육이 간호대학생들에서 영성과 임종간호태도 향상에 효과가 있음을 제안한다.

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Gender Differences in mathematics-related attitudes in National Assessment of Educational Achievement (국가수준 학업성취도 평가에서 나타난 초.중.고등학생의 수학에 대한 태도의 성차 분석)

  • Lee, Bong-Ju;Song, Mi-Young
    • Journal of the Korean School Mathematics Society
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    • v.14 no.1
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    • pp.65-84
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    • 2011
  • The purpose of this research is to draw some implications for reducing gender differences in educational achievement of mathematics by inquiring those in mathematics-related attitudes. For this purpose, this article analyzed the gender difference in mathematics-related attitudes of the elementary, middle, and high school students. Also, mathematics-related attitudes according to achievement levels was analyzed. The findings of this study are as follows. Firstly, in the scores on mathematics-related attitudes, male students were significantly higher than those of female students. Secondly, in the evaluation of the subordinate factors of mathematics-related attitudes, gender differences were shown a little bit larger in the areas of interest and self confidence than in the area of perception of mathematics value regardless of grades. Thirdly, in all schools, the higher achievement level is, the higher the score of mathematics-related attitudes is. Lastly, gender differences on mathematics-related attitudes in advanced level group is bigger than those in other level groups.

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Convergence Analysis of Factors Influencing the End-of-life Care Attitude in Undergraduate Nursing Students (간호대학생의 임종간호 태도에 영향을 미치는 융합적인 요인분석)

  • Yang, Seung Ae
    • Journal of the Korea Convergence Society
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    • v.7 no.4
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    • pp.141-154
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    • 2016
  • Objectives: The purpose of the study was to identify factors influencing on nursing students' end-of-life care attitude. Methods: A sample of convenience of 147 nursing students, Instrument included death anxiety, death attitude, Self-esteem, Life satisfaction, end-of-life care attitude. Results: A significant negative correlation was found among end-of-life care attitude, death anxiety, death attitude. Death anxiety(${\beta}$=-.392), self-esteem(${\beta}$=.179) & experience of learning(${\beta}$=-.227) about death were significant predictive variables. This variables accounted for 18.7% of the variance in end-of-life care attitude. Conclusions: Based on the Findings of this study, it can be used to develop educational programs for end-of-life care.

Multigroup Generalizability Analysis of Creative Attitude Scale-Korea for Mathematically Gifted and General Students in Middle Schools (수학적 창의성 태도 검사에서 수학영재와 일반학생의 다집단 일반화가능도 분석)

  • Kim, Sungyeun
    • Communications of Mathematical Education
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    • v.31 no.1
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    • pp.49-70
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    • 2017
  • The purpose of this study was to investigate the relative influence of multiple error sources and to find optimal measurement conditions that obtain a desired level of reliability of a creative attitude test in mathematical creativity. This study analyzed the scores of the Creative Attitude Scale-Korea allowed to access publicly of 125 general students and 109 mathematically gifted students by performing a multivariate generalizability analysis. The main results were as follows. First, based on reliability, the Creative Attitude Scale-Korea was measured less precisely for mathematically gifted students. On the contrary, based on the conditional standard error of measurement, it was measured less precisely for general students. However, the Creative Attitude Scale-Korea showed strong reliability in both groups. Second, the optimal weights should adjust to .3, .3, .4 in mathematically gifted students and .4, .4, .2 in general students with three scoring components of divergent attitude, problem solving attitude, and convergent attitude based on the maximum reliability. Third, to approach desirable reliability, it is possible to use one component of divergent attitude in general students but three components of divergent attitude, problem solving attitude, and convergent attitude in mathematically gifted students. Finally this study proposed application plans for the Creative Attitude Scale-Korea and future directions of research.

Effect of Oral Health Education Practice and Self-efficacy of Teacher on Oral Health Attitude (교사의 구강보건교육 실천과 자기효능감이 구강보건교육 태도에 미치는 영향)

  • Cho, Young-Sik;Hwang, Yoo-Jin;Bae, Hyun-Sook;Kim, Seo yune
    • Journal of dental hygiene science
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    • v.9 no.1
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    • pp.99-108
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    • 2009
  • The purpose of this study was to investigate the effect of oral health education practice and schoolteacher's self-efficacy on oral health attitude. The data of 217 dental hygienists was subjected to path analysis using AMOS 16.0. Oral health knowledge, attitude, self-efficacy and oral health education practice of schoolteacher were measurement variables of three path models. The goodness of fitness of Knowledge-Attitude-Practice model and Knowledge-Attitude-Self efficacy -Practice model were acceptable. The regression weights of two models were statistically significant. Oral health education practice of schoolteacher gave impact on oral health attitude by mediation of self-efficacy of schoolteacher. Self-efficacy of schoolteacher was a important determinant of oral health education practice. Oral health attitude and practice were supposed to be mutual determinants of health behavior models.

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Convergence Study for Understanding Nursing Students' Holistic Nursing Attitudes (간호 학생의 전인간호 태도에 대한 이해 : 융합적 연구)

  • Lee, YoungShin
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.361-370
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    • 2019
  • This study is a descriptive survey study conducted to prepare basic data to help improve the overall relation between Holistic nursing attitudes and Cultural competence of nursing students by identifying general characters. According to the study, Holistic nursing attitudes were related to general characters such as satisction with major and grade result. Holistic Nursing attitudes were high when participants agreed to pursue or adopt non-scientific forms of mediation if clients requested such, or responded positively to learning complementary alternative treatment during undergraduate education. Holistic nursing attitudes and Cultural competence was a positive correlation. In control of general characters, Cultural competences influenced have affected the increase in Holistic nursing attutudes. It is consicered necessary to provide education based on awareness of the attitudes to about Holistic nursing.

A Cause Analysis of Learning Environment Variables of Change in Science Attitudes on Elementary and Secondary School Students (초.중.고 학생들의 과학 태도 변화에 대한 학습환경의 원인 분석)

  • Kwon, Chi-Soon;Hur, Myung;Yang, Il-Ho;Kim, Young-Shin
    • Journal of The Korean Association For Science Education
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    • v.24 no.6
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    • pp.1256-1271
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    • 2004
  • The importance of science attitudes is more increasing in science education. Science attitudes may influence students' attainment, consistency and quality of classwork as well as their later views of science education and scientific occupations. According to the international comparative researches and longitudinal studies on Korean students' science attitudes, it has shown that the more grade, the less science attitude. This research was survey the science attitudes and learning environment variables, and then make a inquiry that causes of decline of science attitudes. To study this purpose, the participating students in this study will be selected from 3th to 11th grade. 6,925 participants were administered 3 times in questionnaires of science attitudes and learning environment variables during a year. The result of this study showed that science attitude got low after June. Science attitude was changed from 4th grade to 8th grade students. Science attitude much more decrease second semester than first semester, high school students' science attitude fell much. It was experience about science that cause the biggest effect in science attitude and other learning environment variables influence in science attitude change. Learning environment variables made different influence from students of increased and declined science attitude. As category that influence in science attitude, in elementary school were gender, area and grade, in middle school were grade and area, and in high school was area.