• Title, Summary, Keyword: 태도

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Science-related Attitudes of the Secondary School Science Teachers in Chonbuk, Korea (전북지역 중등과학교사의 과학에 관련된 태도 조사연구)

  • Cho, Kyu-Seong;Lee, Kwang-Ho;Kim, Su-Min
    • Journal of the Korean earth science society
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    • v.21 no.3
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    • pp.201-207
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    • 2000
  • We studied aspects of secondary school science teachers in the Chonbuk province concerning their science-related attitudes using the several measuring tools. We applied the multiple comparison to twelve factors at the science teachers 'backgrounds and analyzed the discrepancy in group levels. Science teachers feel half-hearted for the attitudes related to science teachers show a high correlation between the attitudes toward science and the scientific attitudes. We examined the tendency to the science-related attitudes of science teachers having various backgrounds within 5 percent differences of P-value. The contented teachers for their occupations marked higher than the other teachers in the tendency to the science-related attitudes, and the attitude-score of the science teachers graduated from regular colleges also marked higher than the teachers from the training institutes or the different majors. We have investigated the teachers just in Chonbuk province, but we should recognize that the scores in both the perception and the teachers are not improved comparing with the before-studies of Lee(1985), Park(1993), etc. As a result, the development of measuring tools which teachers can examine themselves as their features is needed and the educational systems to specialize the science education should be improved through the various programs for teachers' training courses.

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마직물의 태에 관한 연구 -주관적 태 평가 방법과 객관적 태 측정을 통한 산출식의 개발을 중심으로-

  • 박성혜;유효선
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.219-219
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    • 1999
  • 마직물은 통기성, 흡수성, 투습성이 좋고 건조가 빠른 편이므로 여름철 직물로 많이 사용되어 왔다. 마직물은 또한 뻣뻣하며 몸에 감기지 않고 촉감이 깔깔하여 시원한 느낌을 주며 다른 직물에 비해 강직하고 표면이 거칠고 드레이프성이 떨어지는 등의 독특한 태를 가지고 있다. KES-F 시험기에 의해 여러 물성량들을 종합적으로 계측할 수 있게 됨에 따라 의복의 착용감에 만족을 주는 소재의 성능에 대한 연구가 종래의 주관적평가에서 KES-F 시스템을 이용하여 객관적으로 태를 예측하는 방법으로 진행되고 있다. 그러나 태를 평가하는 객관적 방법에서는 일반적으로 Kawabata와 Niwa에 의해 만들어진 평가식들이 주로 사용되나 이런 식들은 주로 모직물이나 합성섬유직물들을 평가하기에는 적합하지만 마직물의 독특한 태를 평가하기에는 부족하다고 생각된다. 마직물의 태가 기존의 객관적 평가방법만으로는 규명되지 않기 때문에 주관적 태평가방법을 아울러 실시해야 할 필요가 있다고 생각된다. 따라서 본 연구에서는 마직물의 태를 평가하는 방법의 하나로 주관적 평가척도를 개발하고 이 척도를 사용하여 마직물의 주관적인 태 특성을 살펴보았다. 그리고 KES-FB 시스템을 사용한 객관적인 태를 측정하여 주관적 평가치와 객관적 측정치로부터 태 평가의 산출식을 유도하였다. 실험에 사용된 직물은 혼방률, 밀도, 두께 등이 다양한 암, 저마 그리고 마혼방직물과 한산모시, 중국마, 신합섬 직물 등 총 54종을 사용하였다. 마직물의 주관적 태 평가를 위해 26문항의 형용사쌍으로 구성된 9점의 의미미분척도를 개발하였으며 이 척도를 사용해 주관적 평가를 실시하였다. 또 객관적 평가를 위해 KES-FB 시스템을 통해 역학적 특성치를 구하였다. 주관적 평가를 실시한 결과 마직물의 태에 영향을 미치는 7개의 요인이 추출되었다. 이 요인들은 표면성질, 신축성/드레이프성, 중량감, 강연성, 회복성, 수분특성, 밀도감이었으며, 요인들로 설명되는 누적분산값은 67.18%였다.주관적 평가의 결과와 객관적 평가 결과를 이용해 마직물의 태를 평가하는 산출식을 제시하였다. 태 평가치의 경우 16가지 특성치를 모두 넣는 방법과 stepwise 방법, 또 Kawabatark 사용한 순차적 군 회귀법의 세가지 방법의 회귀식 중 16가지 특성치를 모두 넣는 방법의 결정계수가 가장 높았다.

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The Relative Influence of Political Ad Attitude and Candidate Cognition On the Candidate Attitude - Focused On Direct Comparative, Indirect Comparative, and Noncomparative Ad - (정치광고에서 광고 태도와 후보자 인지가 후보자 태도에 미치는 상대적 영향력에 관한 연구 -직접비교 광고, 간접비교 광고와 일반광고의 비교-)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.101-117
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    • 2013
  • This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(candidate cognition) on candidate attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the candidate cognition is dominant in determining candidate attitude. In indirect comparative advertising context candidate cognition is also dominant in determining candidate attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining candidate attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising in political advertising area.

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Relative Influence of Ad Attitude and Brand Cognition On the Brand Attitude - Focused On Direct Comparative, Indirect Comparative, and Noncomparative Ad - (광고 태도와 브랜드 인지가 브랜드 태도에 미치는 상대적 영향력에 관한 연구 -직접비교 광고, 간접비교 광고와 일반광고의 비교-)

  • Kim, Sung-Jae;Yu, Ming-Ji
    • The Journal of the Korea Contents Association
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    • v.9 no.8
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    • pp.341-349
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    • 2009
  • This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(Brand cognition) on brand attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the brand cognition is dominant in determining brand attitude. In indirect comparative advertising context brand cognition is also dominant in determining brand attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining brand attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising.

A Development of the Contents for the Reading Attitude Survey Questionnaire through the Analysis of Reading Attitude Models (독서태도 모형 분석을 통한 독서태도 조사 설문 내용 개발)

  • Byun, Woo-Yeoul
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.139-159
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    • 2012
  • The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

An Effect of Gaming Behavior by Mobil Game User on Intention of Continuous Usage (모바일게임 이용자의 게임 태도가 지속사용 의도에 미치는 영향)

  • Shim, Sun-Ae;Im, Cheon-Hyuk;Jung, Hyung-Won
    • Journal of the Korea Convergence Society
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    • v.8 no.7
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    • pp.141-149
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    • 2017
  • This study is to determine the relationship between gaming behaviors by mobile game users and intention of continuous use of games. A behavior is a reaction against some subject or event, and in general, it brings consistent action and predictable reaction. For this study, the survey has been performed to adult mobile game users over 20 years old in Korea and China, and the collected data have been used in the hierarchical multiple regression analysis using SPSS 20.0, the statistical package program. As a result of study, if gaming behaviors are not concerned, more male not from Korea (from China) showed higher intention of continuous use. Furthermore, as a result of evaluating the effect of gaming behaviors of mobile game users on intention of continuous use, cognitive behaviors and behavioral attitudes also showed significant positive correlation.

Factors Influencing Attitude toward Withdrawal of Life-Sustaining Tratment among Nursing Students (간호대학생의 연명치료중단 태도에 미치는 영향요인)

  • Yang, Seung-Ae
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.226-235
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    • 2020
  • This study aimed to identify the integral factors influencing the attitudes of nursing students toward withdrawal of life-sustaining treatments. Methods: 139 nursing students were selected from the school of nursing of a single university. Questionnaires were used as measurement tools to measure their good death recognition, attitude towards death & towards withdrawal of life-sustaining treatment. The degree of good death recognition, attitude towards death & towards withdrawal of life-sustaining treatment were analyzed using descriptive statistics. Correlation between variables was analyzed using Pearson's correlation coefficient and factors influencing the attitude towards withdrawal of life-sustaining treatment using multiple linear regression. Results: Attitude towards withdrawal of life-sustaining treatment was significantly positively correlated with good death recognition(r=.312, p=.000). As a result of multiple linear regression, good death recognition significantly influenced (β=.312, p=.000), accounting for 8.5% of the variance in attitude towards withdrawal of life-sustaining treatment. Conclusions: The results from this study can be contribute to develop educational programs to foster positive attitudes towards withdrawal of life-sustaining treatment.

Mediating and Moderating Effects of Self-esteem in the Relationship between Parenting Attitude and Bicultural acceptance attitude among Multicultural adolescents (다문화 청소년의 부모 양육태도와 이중문화수용태도에 대한 자아존중감의 매개효과와 조절효과)

  • Park, Il Tae
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.539-548
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    • 2021
  • This study was attempted to identify the mediating and moderating effects of self-esteem in the relationship between parenting attitude and bicultural acceptance attitude for multicultural adolescents. Among the Muticultural Adolescents Panel Study conducted by National Youth Policy Institute, the data of 1,260 first-year high school students in 2017 year were analyzed. Data were analyzed using SPSS 23.0 and Amos 20.0 programs. As a result, a positive correlation among parenting attitude, self-esteem and bicultural acceptance attitude was noted. Self-esteem showed a partial mediating effect on the relationships between parenting attitude and bicultural acceptance attitude. But, there was no moderating effect of self-esteem between the two variables. In order to improve the bicultural acceptance attitude of multicultural adolescents, it is necessary that developing a strategy that can promote positive parenting attitude and enhance their self-esteem. In addition, we would like to propose further research considering the various variables that affect bicultural acceptance attitude.

모바일 광고유형과 메시지특성이 광고태도에 미치는 영향: 제품유형의 조절효과를 중심으로

  • Lee, Hong-Il;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • pp.1066-1071
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    • 2008
  • 모바일 광고는 새로운 마케팅커뮤니케이션 수단으로 부상하고 있다. 본 연구는 효과적인 모바일 마케팅 전략을 수립하기 위해, 어떤 광고유형, 메시지 내용이 광고태도에 유의한 영향을 미치는 분석하고자 실험연구를 하였다. 즉 주 실험변수인 광고의 유형(text/icon)과 광고 메시지 특성(쾌락적/실용적)에 따른 광고 태도의 변화를 알아보고자 하였다. 또한 광고태도에 영향을 미치는 광고제품의 유형(탐색재/경험재)의 조절효과를 살펴보았다. 그 결과, 광고유형과 광고메시지 특성별로 광고 태도에 차이를 확인할 수 있었다. 또한 광고유형과 메시지특성이 광고태도에 영향을 미치는데 제품유형의 조절효과가 있는 것으로 확인되었다. 한편 광고태도는 브랜드태도에 유의한 영향을 미치는 것으로 나타났다.

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숨쉬는 물, 소리나는 하천, 살아나는 수생태 - 수생태복원사업단

  • Jeon, Yong-Ho;Kim, Cheol-Gu
    • River and Culture
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    • v.5 no.4
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    • pp.92-96
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    • 2009
  • 이번 호에서는 낙후된 수생태복원기술을 21세기 녹색성장사업으로 육성하며, 이를 통하여 수생태계의 건강성을 회복하고 국민의 삶의 질 향상에 기여함을 목표로 하고 있는 '수생태복원사업단'을 소개하는 글로 구성하였습니다.

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